Europe home fitness equipment market was valued at $2,005.0 million in 2021 and will grow by 3.1% annually over 2021-2031 owing to the increased product innovations, high customization of fitness devices, and the rising investments and homecare spending amid COVID-19 pandemic. Fitness exercises facilitate weight management, develop physical stamina, and improve muscular strength. Moreover, physical exercises are advised for certain medical treatments. The demand for fitness equipment has increased in the European countries, such as the U.K., Germany, and France, owing to the increase in health awareness among the obese population. The commonly observed commercial fitness equipment include treadmills, stair climbers, weightlifting machines, and stationary bicycles. Increasing adoption of fitness exercises significantly contributes to the growth of the fitness equipment industry across the European region. The obese population are the major users of cardiovascular equipment for weight management. In addition, increased awareness about fitness and its related health benefits drives the adoption of fitness equipment. Further the increase in concern of people about living an overall healthy lifestyle and physical fitness to get relief from disease such as diabetics, heart attacks, fluctuations in blood pressure, arthritis and others have led to increase in demand for different fitness equipment such as strength training equipment which helps an individual to build muscle endurance with strong strength and stamina. The home fitness equipment market is dominating the fitness sector, because due to the COVID-19 all fitness clubs/gyms are closed and people prefer home workout with virtual online sessions, which helps to boost its demand in the forecast year. Germany is expected to dominate the product type segment because of the change in lifestyles and increase in obesity in these countries. The cardio vascular equipment is dominating in France due to the cultural shift and increasing health consciousness among people. Nonetheless, in the U.K. the cardiovascular equipment is dominating because of the government initiatives to promote healthcare and fitness among people. The busy schedule and long hours of working, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining towards home workouts. The home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and are highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a major factor promoting consumer inclination for home fitness equipment. Moreover, online fitness training, which has grown tremendously with subsequent demand for personal trainers, has played a significant part in consumers' inclination toward home health and fitness equipment. The flexibility in workout timings, home-friendly environment and a dedicated personal trainer to help consumers in achieving their specific fitness goals, such as weight loss, bodybuilding, and others, have accelerated the market growth in the past couple of years. The major restraint impacting the fitness equipment market is the high set up cost of devices or equipment. Further, growing demand of refurbished fitness equipment also restraints the Europe fitness equipment market growth. The opportunities for the fitness equipment market are the increasing government initiatives to promote healthy lifestyle and the technological advancements in workout equipment.
Europe home fitness equipment market is highly competitive, with the presence of various local and global players operating in the market. It is expected to witness significant growth over the forecast period, owing to the development of several marketing strategies, which greatly rely on product innovation, expansion across different countries, and partnerships with different companies to expand its product portfolio. In February 2021, BH Fitness has joined forces with Atlético Madrid, one of the top football clubs in Europe. This new partnership allows the company to be the supplier of the club’s fitness equipment for two seasons. The company expects to improve its customer base and popularity with this partnership.
The European home fitness equipment market underwent mixed effects die to the pandemic. Firstly the restriction of traveling and limitations of lockdown promoted home fitness equipment market which was further facilitated by online sales. On the other hand the high cost of set-up was a declining factor as during the pandemic consumers focused more on savings for times of medical distress
Highlighted with 34 tables and 51 figures, this 114-page report “Europe Home Fitness Equipment Market 2021-2031 by Product Type (Cardiovascular Training, Strength Training), Grade (Low-end, Mid-grade, High-end), End User (Houses, Condos, Others), Distribution Channel (Dealers, Specialty Stores, Online, Retail Stores), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe home fitness equipment market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe home fitness equipment market in every aspect of the classification from perspectives of Product Type, Grade, End User, Distribution Channel, and Country.
By Product Type
• Cardiovascular Training Equipment
• Stationary Cycles
• Rowing Machines
• Elliptical and Others
• Strength Training Equipment
• Free Weights
• Barbells & Ladders
• Extension Machines
• Other Strength Training Equipment
• Low-end Products
• Mid-grade Products
• High-end Products
By End User
• Houses and Townhomes
• Apartments and Condos
• Other End Users
• Specialty Stores
• Online Shops
• Direct Online Stores
• Third Party Websites
• Retail Stores
• Other Distribution Channels
• Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2021-2031. The breakdown of the regional market by country and split of key national markets by Product Type, End User, and Distribution Channel over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players: Amer Sports Oyj, Corepump, HOIST Fitness Systems, ICON Health & Fitness Inc., Johnson Health Tech. Co., Ltd., JTX Fitness, Keiser Corporation, Louis Vuitton, NOHrD, Nordic Track, PELOTON, PENT, Precor Inc., ProForm, Schwinn, Technogym SpA, Tonal Systems Inc., True Fitness, Vectra Fitness, York Barbell
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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