Europe Home Fitness Equipment Market 2021-2031

Europe home fitness equipment market was valued at $2,005.0 million in 2021 & will grow by 3.1% annually over 2021-2031 owing to the increased product innovations.

Europe home fitness equipment market was valued at $2,005.0 million in 2021 and will grow by 3.1% annually over 2021-2031 owing to the increased product innovations, high customization of fitness devices, and the rising investments and homecare spending amid COVID-19 pandemic. Fitness exercises facilitate weight management, develop physical stamina, and improve muscular strength. Moreover, physical exercises are advised for certain medical treatments. The demand for fitness equipment has increased in the European countries, such as the U.K., Germany, and France, owing to the increase in health awareness among the obese population. The commonly observed commercial fitness equipment include treadmills, stair climbers, weightlifting machines, and stationary bicycles. Increasing adoption of fitness exercises significantly contributes to the growth of the fitness equipment industry across the European region. The obese population are the major users of cardiovascular equipment for weight management. In addition, increased awareness about fitness and its related health benefits drives the adoption of fitness equipment. Further the increase in concern of people about living an overall healthy lifestyle and physical fitness to get relief from disease such as diabetics, heart attacks, fluctuations in blood pressure, arthritis and others have led to increase in demand for different fitness equipment such as strength training equipment which helps an individual to build muscle endurance with strong strength and stamina. The home fitness equipment market is dominating the fitness sector, because due to the COVID-19 all fitness clubs/gyms are closed and people prefer home workout with virtual online sessions, which helps to boost its demand in the forecast year. Germany is expected to dominate the product type segment because of the change in lifestyles and increase in obesity in these countries. The cardio vascular equipment is dominating in France due to the cultural shift and increasing health consciousness among people. Nonetheless, in the U.K. the cardiovascular equipment is dominating because of the government initiatives to promote healthcare and fitness among people. The busy schedule and long hours of working, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining towards home workouts. The home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and are highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a major factor promoting consumer inclination for home fitness equipment. Moreover, online fitness training, which has grown tremendously with subsequent demand for personal trainers, has played a significant part in consumers' inclination toward home health and fitness equipment. The flexibility in workout timings, home-friendly environment and a dedicated personal trainer to help consumers in achieving their specific fitness goals, such as weight loss, bodybuilding, and others, have accelerated the market growth in the past couple of years. The major restraint impacting the fitness equipment market is the high set up cost of devices or equipment. Further, growing demand of refurbished fitness equipment also restraints the Europe fitness equipment market growth. The opportunities for the fitness equipment market are the increasing government initiatives to promote healthy lifestyle and the technological advancements in workout equipment.

Europe home fitness equipment market is highly competitive, with the presence of various local and global players operating in the market. It is expected to witness significant growth over the forecast period, owing to the development of several marketing strategies, which greatly rely on product innovation, expansion across different countries, and partnerships with different companies to expand its product portfolio. In February 2021, BH Fitness has joined forces with Atlético Madrid, one of the top football clubs in Europe. This new partnership allows the company to be the supplier of the club’s fitness equipment for two seasons. The company expects to improve its customer base and popularity with this partnership.

COVID-19 Impact
The European home fitness equipment market underwent mixed effects die to the pandemic. Firstly the restriction of traveling and limitations of lockdown promoted home fitness  equipment  market which was further facilitated by online sales. On the other hand the high cost of set-up was a declining factor as during the pandemic consumers focused more on savings for  times of medical distress  


Highlighted with 34 tables and 51 figures, this 114-page report “Europe Home Fitness Equipment Market 2021-2031 by Product Type (Cardiovascular Training, Strength Training), Grade (Low-end, Mid-grade, High-end), End User (Houses, Condos, Others), Distribution Channel (Dealers, Specialty Stores, Online, Retail Stores), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe home fitness equipment market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. 

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure 
• Growth Drivers 
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe home fitness equipment market in every aspect of the classification from perspectives of Product Type, Grade, End User, Distribution Channel, and Country. 

By Product Type
    • Cardiovascular Training Equipment
    • Stationary Cycles
    • Treadmills
    • Rowing Machines
    • Elliptical and Others
    • Strength Training Equipment
    • Free Weights
    • Barbells & Ladders
    • Extension Machines
    • Other Strength Training Equipment

By Grade
    • Low-end Products
    • Mid-grade Products
    • High-end Products

By End User
    • Houses and Townhomes
    • Apartments and Condos
    • Other End Users

By Channel
    • Dealers
    • Specialty Stores
    • Online Shops
    • Direct Online Stores
    • Third Party Websites
    • Retail Stores
    • Other Distribution Channels

By Geography
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
    • Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2021-2031. The breakdown of the regional market by country and split of key national markets by Product Type, End User, and Distribution Channel over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players: Amer Sports Oyj, Corepump, HOIST Fitness Systems, ICON Health & Fitness Inc., Johnson Health Tech. Co., Ltd., JTX Fitness, Keiser Corporation, Louis Vuitton, NOHrD, Nordic Track, PELOTON, PENT, Precor Inc., ProForm, Schwinn, Technogym SpA, Tonal Systems Inc., True Fitness, Vectra Fitness, York Barbell

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

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Table of Contents

  • 1 Introduction
  • 1.1 Industry Definition and Research Scope
  • 1.1.1 Industry Definition
  • 1.1.2 Research Scope
  • 1.2 Research Methodology
  • 1.2.1 Overview of Market Research Methodology
  • 1.2.2 Market Assumption
  • 1.2.3 Secondary Data
  • 1.2.4 Primary Data
  • 1.2.5 Data Filtration and Model Design
  • 1.2.6 Market Size/Share Estimation
  • 1.2.7 Research Limitations
  • 1.3 Executive Summary
  • 2 Market Overview and Dynamics
  • 2.1 Market Size and Forecast
  • 2.1.1 Impact of COVID-19 on World Economy
  • 2.1.2 Impact of COVID-19 on the Market
  • 2.2 Major Growth Drivers
  • 2.3 Market Restraints and Challenges
  • 2.4 Emerging Opportunities and Market Trends
  • 2.5 Porter’s Fiver Forces Analysis
  • 3 Segmentation of Europe Market by Product Type
  • 3.1 Market Overview by Product Type
  • 3.2 Cardiovascular Training Equipment
  • 3.2.1 Stationary Cycles
  • 3.2.2 Treadmills
  • 3.2.3 Rowing Machines
  • 3.2.4 Elliptical and Others
  • 3.3 Strength Training Equipment
  • 3.3.1 Free Weights
  • 3.3.2 Barbells & Ladders
  • 3.3.3 Extension Machines
  • 3.3.4 Other Strength Training Equipment
  • 4 Segmentation of Europe Market by Grade
  • 4.1 Market Overview by Grade
  • 4.2 Low-end Products
  • 4.3 Mid-grade Products
  • 4.4 High-end Products
  • 5 Segmentation of Europe Market by End User
  • 5.1 Market Overview by End User
  • 5.2 Houses and Townhomes
  • 5.3 Apartments and Condos
  • 5.4 Other End Users
  • 6 Segmentation of Europe Market by Distribution Channel
  • 6.1 Market Overview by Distribution Channel
  • 6.2 Dealers
  • 6.3 Specialty Stores
  • 6.4 Online Shops
  • 6.4.1 Direct Online Stores
  • 6.4.2 Third Party Websites
  • 6.5 Retail Stores
  • 6.6 Other Distribution Channels
  • 7 European Market 2021-2031 by Country
  • 7.1 Overview of European Market
  • 7.2 Germany
  • 7.3 U.K.
  • 7.4 France
  • 7.5 Spain
  • 7.6 Italy
  • 7.7 Russia
  • 7.8 Rest of European Market
  • 8 Competitive Landscape
  • 8.1 Overview of Key Vendors
  • 8.2 New Product Launch, Partnership, Investment, and M&A
  • 8.3 Company Profiles
  • Amer Sports Oyj
  • Corepump
  • HOIST Fitness Systems
  • ICON Health & Fitness Inc.
  • Johnson Health Tech. Co., Ltd.
  • JTX Fitness
  • Keiser Corporation
  • Louis Vuitton
  • NOHrD
  • Nordic Track
  • PELOTON
  • PENT
  • Precor Inc.
  • ProForm
  • Schwinn
  • Technogym SpA
  • Tonal Systems Inc.
  • True Fitness
  • Vectra Fitness
  • York Barbell
  • RELATED REPORTS

List of Tables:

Table 1. Snapshot of Europe Home Fitness Equipment Market in Balanced Perspective, 2021-2031
Table 2. World Economic Outlook, 2021-2031
Table 3. World Health Spending by Region, $ bn, 2013-2020
Table 4. Main Product Trends and Market Opportunities in Europe Home Fitness Equipment Market
Table 5. Europe Home Fitness Equipment Market by Product Type, 2021-2031, $ mn
Table 6. Europe Home Fitness Equipment Market: Cardiovascular Training Equipment by Type, 2021-2031, $ mn
Table 7. Europe Home Fitness Equipment Market: Strength Training Equipment by Type, 2021-2031, $ mn
Table 8. Europe Home Fitness Equipment Market by Grade, 2021-2031, $ mn
Table 9. Europe Home Fitness Equipment Market by End User, 2021-2031, $ mn
Table 10. Europe Home Fitness Equipment Market by Distribution Channel, 2021-2031, $ mn
Table 11. Europe Home Fitness Equipment Market: Online Shops by Type, 2021-2031, $ mn
Table 12. Europe Home Fitness Equipment Market by Country, 2021-2031, $ mn
Table 13. Germany Home Fitness Equipment Market by Product Type, 2021-2031, $ mn
Table 14. Germany Home Fitness Equipment Market by End User, 2021-2031, $ mn
Table 15. Germany Home Fitness Equipment Market by Distribution Channel, 2021-2031, $ mn
Table 16. U.K. Home Fitness Equipment Market by Product Type, 2021-2031, $ mn
Table 17. U.K. Home Fitness Equipment Market by End User, 2021-2031, $ mn
Table 18. U.K. Home Fitness Equipment Market by Distribution Channel, 2021-2031, $ mn
Table 19. France Home Fitness Equipment Market by Product Type, 2021-2031, $ mn
Table 20. France Home Fitness Equipment Market by End User, 2021-2031, $ mn
Table 21. France Home Fitness Equipment Market by Distribution Channel, 2021-2031, $ mn
Table 22. Spain Home Fitness Equipment Market by Product Type, 2021-2031, $ mn
Table 23. Spain Home Fitness Equipment Market by End User, 2021-2031, $ mn
Table 24. Spain Home Fitness Equipment Market by Distribution Channel, 2021-2031, $ mn
Table 25. Italy Home Fitness Equipment Market by Product Type, 2021-2031, $ mn
Table 26. Italy Home Fitness Equipment Market by End User, 2021-2031, $ mn
Table 27. Italy Home Fitness Equipment Market by Distribution Channel, 2021-2031, $ mn
Table 28. Russia Home Fitness Equipment Market by Product Type, 2021-2031, $ mn
Table 29. Russia Home Fitness Equipment Market by End User, 2021-2031, $ mn
Table 30. Russia Home Fitness Equipment Market by Distribution Channel, 2021-2031, $ mn
Table 31. Home Fitness Equipment Market in Rest of Europe by Country, 2021-2031, $ mn
Table 32. Amer Sports Oyj: Company Snapshot
Table 33. Amer Sports Oyj: Business Segmentation
Table 34. Amer Sports Oyj: Product Portfolio

List of Figures:

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031
Figure 4. Europe Home Fitness Equipment Market, 2021-2031, $ mn
Figure 5. Impact of COVID-19 on Business
Figure 6. Primary Drivers and Impact Factors of Europe Home Fitness Equipment Market
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million
Figure 8. Primary Restraints and Impact Factors of Europe Home Fitness Equipment Market
Figure 9. Investment Opportunity Analysis
Figure 10. Porter’s Fiver Forces Analysis of Europe Home Fitness Equipment Market
Figure 11. Breakdown of Europe Home Fitness Equipment Market by Product Type, 2021-2031, % of Revenue
Figure 12. Europe Addressable Market Cap in 2022-2031 by Product Type, Value ($ mn) and Share (%)
Figure 13. Europe Home Fitness Equipment Market by Product Type: Cardiovascular Training Equipment, 2021-2031, $ mn
Figure 14. Europe Home Fitness Equipment Market by Cardiovascular Training Equipment: Stationary Cycles, 2021-2031, $ mn
Figure 15. Europe Home Fitness Equipment Market by Cardiovascular Training Equipment: Treadmills, 2021-2031, $ mn
Figure 16. Europe Home Fitness Equipment Market by Cardiovascular Training Equipment: Rowing Machines, 2021-2031, $ mn
Figure 17. Europe Home Fitness Equipment Market by Cardiovascular Training Equipment: Elliptical and Others, 2021-2031, $ mn
Figure 18. Europe Home Fitness Equipment Market by Product Type: Strength Training Equipment, 2021-2031, $ mn
Figure 19. Europe Home Fitness Equipment Market by Strength Training Equipment: Free Weights, 2021-2031, $ mn
Figure 20. Europe Home Fitness Equipment Market by Strength Training Equipment: Barbells & Ladders, 2021-2031, $ mn
Figure 21. Europe Home Fitness Equipment Market by Strength Training Equipment: Extension Machines, 2021-2031, $ mn
Figure 22. Europe Home Fitness Equipment Market by Strength Training Equipment: Other Strength Training Equipment, 2021-2031, $ mn
Figure 23. Breakdown of Europe Home Fitness Equipment Market by Grade, 2021-2031, % of Sales Revenue
Figure 24. Europe Addressable Market Cap in 2022-2031 by Grade, Value ($ mn) and Share (%)
Figure 25. Europe Home Fitness Equipment Market by Grade: Low-end Products, 2021-2031, $ mn
Figure 26. Europe Home Fitness Equipment Market by Grade: Mid-grade Products, 2021-2031, $ mn
Figure 27. Europe Home Fitness Equipment Market by Grade: High-end Products, 2021-2031, $ mn
Figure 28. Breakdown of Europe Home Fitness Equipment Market by End User, 2021-2031, % of Sales Revenue
Figure 29. Europe Addressable Market Cap in 2022-2031 by End User, Value ($ mn) and Share (%)
Figure 30. Europe Home Fitness Equipment Market by End User: Houses and Townhomes, 2021-2031, $ mn
Figure 31. Europe Home Fitness Equipment Market by End User: Apartments and Condos, 2021-2031, $ mn
Figure 32. Europe Home Fitness Equipment Market by End User: Other End Users, 2021-2031, $ mn
Figure 33. Breakdown of Europe Home Fitness Equipment Market by Distribution Channel, 2021-2031, % of Revenue
Figure 34. Europe Addressable Market Cap in 2022-2031 by Distribution Channel, Value ($ mn) and Share (%)
Figure 35. Europe Home Fitness Equipment Market by Distribution Channel: Dealers, 2021-2031, $ mn
Figure 36. Europe Home Fitness Equipment Market by Distribution Channel: Specialty Stores, 2021-2031, $ mn
Figure 37. Europe Home Fitness Equipment Market by Distribution Channel: Online Shops, 2021-2031, $ mn
Figure 38. Europe Home Fitness Equipment Market by Online Shops: Direct Online Stores, 2021-2031, $ mn
Figure 39. Europe Home Fitness Equipment Market by Online Shops: Third Party Websites, 2021-2031, $ mn
Figure 40. Europe Home Fitness Equipment Market by Distribution Channel: Retail Stores, 2021-2031, $ mn
Figure 41. Europe Home Fitness Equipment Market by Distribution Channel: Other Distribution Channels, 2021-2031, $ mn
Figure 42. Breakdown of European Home Fitness Equipment Market by Country, 2021 and 2031, % of Revenue
Figure 43. Contribution to Europe 2022-2031 Cumulative Market by Country, Value ($ mn) and Share (%)
Figure 44. Home Fitness Equipment Market in Germany, 2021-2031, $ mn
Figure 45. Home Fitness Equipment Market in U.K., 2021-2031, $ mn
Figure 46. Home Fitness Equipment Market in France, 2021-2031, $ mn
Figure 47. Home Fitness Equipment Market in Spain, 2021-2031, $ mn
Figure 48. Home Fitness Equipment Market in Italy, 2021-2031, $ mn
Figure 49. Home Fitness Equipment Market in Russia, 2021-2031, $ mn
Figure 50. Home Fitness Equipment Market in Rest of Europe, 2021-2031, $ mn
Figure 51. Growth Stage of Europe Home Fitness Equipment Industry over the Forecast Period

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Europe Home Fitness Equipment Market 2021-2031

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