North America Home Fitness Equipment Market 2021-2031

The North American market has witnessed significant growth, due to the rising health awareness among consumers with the growing adoption of exercises related to physical wellbeing, weight management, improving body stamina, and muscular strength driving the market growth in the country. North America home fitness equipment market is projected to grow by 3.8% annually in the forecast period and reach $8,667.7 million by 2031, driven by the increased product innovations, high customization of fitness devices, and the rising investments and homecare spending amid COVID-19 pandemic. The rising percentage of the obese population and increasing health concern are the other major factors that are driving the home fitness equipment market in the country. For instance, According to National Health and Nutrition Examination Survey, in 2016, about 39.6% of American adults were obese. Furthermore, the rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. Additionally, with the growing demand, manufacturers operating in the global market are expanding their presence to achieve a competitive advantage in the market. The busy schedule and long hours of working, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining towards home workouts. The home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and are highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a major factor promoting consumer inclination for home fitness equipment. nA recent survey conducted by Fitrated (website dedicated to providing consumer-friendly resources on fitness equipment, gear, and services), presented that 64.9% of American women and 36.1% men avoid the gym due to anxiety about being judged, thus resulting in significant rise in the home gym numbers in the past couple of years. Technological advancements, such as wearable self-monitoring and virtual group exercises, both of which are blurring the line between home-based workouts and gym sessions, henceforth boosting customers demand for home fitness equipment's in the region. The rising trend toward exergaming is another factor supporting the global home fitness equipment market share growth. Exergaming is recognized as a major fitness trend, which is a combination of exercise and gaming and it helps people build their strength, fitness, and self-confidence through interactive gaming. Exergaming has proven to be beneficial for people of all age groups. Moreover, it requires users to apply a full-body motion similar to traditional fitness activities, all within the comfort of one's home. The rising popularity of other forms of workouts will be a major challenge for the North America home fitness equipment market share growth during the forecast period. Rising interest in other forms of workouts such as yoga, HIIT, reiki, aerobics, and swimming is an impediment to the growth of the global home fitness equipment market. HIIT, in particular, involves an intense workout for a short burst of time, followed by a short, less intense period. CrossFit centers are becoming popular worldwide. Bodyweight training, a workout that is often paired with HIIT, is also on the rise.

The United States home fitness market has witnessed a significant growth, due to the rising health awareness among consumers with growing adoption of exercises related to physical wellbeing, weight management, improving body stamina, and muscular strength driving the market growth in the country. Furthermore, the rising preventive healthcare measures and the rising healthcare costs are enabling consumers to engage in regular workouts to remain fit.Thus the companies active in the country are adopting strategic measures by using interactive videos and pages on social media channels that enable the customers to get proper guidance directly from the experts, along with the equipment. Such factors are anticipated to significantly contribute to the growth of the home fitness equipment.  

COVID-19 impact 
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increased demand for home fitness equipment is notably growing due to the fact that constant social distancing needs and other factors like lockdowns were a reality for a long time. Although factors such as rising popularity of other forms of workouts may impede market growth. Along with this the high cost of investment and the issue of space in urban areas is another factor which act as an obstacle to the market.

Highlighted with 24 tables and 47 figures, this 107-page report “North America Home Fitness Equipment Market 2021-2031 by Product Type (Cardiovascular Training, Strength Training), Grade (Low-end, Mid-grade, High-end), End User (Houses, Condos, Others), Distribution Channel (Dealers, Specialty Stores, Online, Retail Stores), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America home fitness equipment market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. 

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure 
• Growth Drivers 
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America home fitness equipment market in every aspect of the classification from perspectives of Product Type, Grade, End User, Distribution Channel, and Country. 

By Product Type
    • Cardiovascular Training Equipment
    • Stationary Cycles
    • Treadmills
    • Rowing Machines
    • Elliptical and Others
    • Strength Training Equipment
    • Free Weights
    • Barbells & Ladders
    • Extension Machines
    • Other Strength Training Equipment

By Grade
    • Low-end Products
    • Mid-grade Products
    • High-end Products

By End User
    • Houses and Townhomes
    • Apartments and Condos
    • Other End Users

By Channel
    • Dealers
    • Specialty Stores
    • Online Shops
    • Direct Online Stores
    • Third Party Websites
    • Retail Stores
    • Other Distribution Channels

By Geography
    • U.S.
    • Canada
    • Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2021-2031. The breakdown of the regional market by country and split of key national markets by Product Type, End User, and Distribution Channel over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players: Amer Sports Oyj, Corepump, HOIST Fitness Systems, ICON Health & Fitness Inc., Johnson Health Tech. Co., Ltd., JTX Fitness, Keiser Corporation, Louis Vuitton, NOHrD, Nordic Track, PELOTON, PENT, Precor Inc., ProForm, Schwinn, Technogym SpA, Tonal Systems Inc., True Fitness, Vectra Fitness, York Barbell

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

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Manmayi Raval

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