Organic coffee is grown naturally without the use of any herbicides, pesticides, or other additives. It is rich in antioxidants, vitamins and minerals that help balance harmful free radicals present in the human body and, in turn, counter large-scale cellular damage. Moreover, it prevents different cancer types & neurological diseases, promotes weight loss, enhances immunity, and reduces cholesterol levels. As a result, the rising consumer awareness about these nutritional & health benefits of organic coffee has significantly increased its production & sales globally for direct consumption, vegan bakery & confectionery, smoothies & shakes, etc. The European Union (EU) has one of the world’s highest average annual per capita consumption at just above an estimated 5 kg of coffee per person a year. The leading country in per capita consumption in the world is Luxembourg, where the average annual coffee consumption is over 11 kg per capita. Although the European market for organic coffee is still considered a niche market, demand is expected to grow strongly in the near future. Europe is a large coffee market, accounting for about one-third of global consumption. Although consumption is expected to stabilise in the long term, Europe will remain attractive to coffee exporters. Especially the growing specialty coffee market in Europe offers interesting opportunities. In this segment, you can compete by focusing on quality and establishing long-term relationships, rather than on price. This growing demand is particularly driven by sustainability concerns of consumers and European industry players, as well as a growing interest in healthy living by consumers. These two trends will benefit the market for products with organic certification. Retailers play a crucial role in the expansion of organic product availability, which drives up the sales of and interest in organic coffees. Europe organic coffee market accounted for $2,406.0 million in 2020 and will grow by 10.3% annually over 2020-2030 owing to the increase in consumption of healthy and organic products, and increasing demand for organic coffee for confectionery and bakery products. In order to market coffee as organic in Europe, the product must comply with the regulations of the European Union (EU) for organic production and labelling. Obtaining the EU organic label is the minimum legislative requirement. In addition to the EU label, coffee can also be labelled with official national organic labels or private label standards. Examples of national organic labels include the German Bio-Siegel and the French AB mark. Examples of private sector labels are Soil Association (United Kingdom), Bio Suisse (Switzerland) and Naturland (Germany). The demand for organic coffee is driven by several health benefits associated with it. For instance, it is rich in antioxidants such as polyphenols, including flavonoids and catechins. These stabilize harmful free radicals present in the human body and thus, prevent large-scale cellular destruction. Moreover, research has proved that coffee consumption prevents different types of cancer, lowers cholesterol, boosts immunity, facilitates weight loss, and prevents neurological diseases. Furthermore, coffee and coffee-related products such as cold coffee, café latte, and cappuccino also act as refreshing drinks among consumers. Moreover, rise in the trend of out-of-home coffee consumption indicates rise in coffee consumption in the coming years. Part of enhancing Organic Coffee business models and operations in the region is to help improve margins involves sustaining efficiencies. With that in mind, supply chain transformation is a key area of focus for leading companies in Organic Coffee as 49% seek to have more efficient and effective supply chain system. top reasons for the companies to improve supply chain visibility in years to come; some of the parameters considered in Organic Coffee Market survey are "Enabling right product, right time, right place strategy", "Increase speed and decision making", "Ability to move into new markets", "Management of supply chain risk", "Compliance with regulatory changes" etc.
Impact of COVID-19
The pandemic proved to be a boon in disguise for the Organic coffee market, this is due to the fact that consumers shifted to home brewing in the region of Europe rather than opting for the traditional behaviour of going and getting a coffee. During this time the consumer was also looking for healthy options which steered them towards organic coffee. This shift in trends led to the growth of the market and proving to be lucrative in the future. On the other hand the market also faced issues with the supply chain along with, economic distress among farmers led them to stop production as organic coffee is costlier to produce. International travel restrictions, social distancing and total lockdowns all of these hindered the market in a negative manner.
Highlighted with 34 tables and 51 figures, this 110-page report “Europe Organic Coffee Market 2020-2030 by Origin (Arabica, Robusta), Coffee Type (Fair Trade, Gourmet, Espresso, Coffee Pods), Roast (Light, Medium, Dark), Packaging Type, End User, Distribution Channel, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe organic coffee market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe organic coffee market in every aspect of the classification from perspectives of Origin, Coffee Type, Roast, Packaging Type, End User, Distribution Channel, and Country.
By Coffee Type
• Fair Trade Coffee
• Gourmet Coffee
• Espresso Coffee
• Coffee Pods
By Packaging Type
• Stand Up Pouches
• Jars and Bottles
• Other Packaging Types
By End User
• Commercial Sector
By Distribution Channel
• Hypermarket & Supermarket
• Specialty Stores
• Departmental & Convenience Stores
• Other Distribution Channels
• Rest of Europe (further segmented into Netherlands, Switzerland, Turkey, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue are available for 2019-2030. The breakdown of key national markets by Origin, Roast, and Distribution Channel over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe organic coffee market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions
Key Players (this may not be a complete list and extra companies can be added upon request):
Complete Coffee Limited, Dr Pepper Snapple Group Inc., F S Gourmet Private Limited, Java Trading Co. LLC, Jim’s Organic Coffee, Keurig Green Mountain, Inc., Luigi Lavazza S.p.A., Nestle S.A., Rogers Family Company, Starbucks Corporation, The Kraft Heinz Company, Wessanen
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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