Asia Pacific Video Streaming Market 2021-2030

Asia Pacific video streaming market will grow by 21.8% annually with a total addressable market cap of $372.2 billion over 2020-2030 owing to the growing internet connectivity, rising demand of online videos and on-demand videos, growing trend of smartphones and social media, and technological advancements in cloud and AI etc. Increased adoption of novel technologies such as blockchain and artificial intelligence to improve video streaming is expected to boost the growth prospects of the market over the forecast period. Furthermore, the growing adoption of cloud-based video streaming solutions for increasing the reach of video content is directly influencing the growth of the market. This trend is observed in numerous countries of the Asia Pacific region. Cost reduction and innovations in the delivery of video services are also projected to play a marginal role in the growth of the market over the forecast period. To address the issue of lack of digital connectivity in the industry, market leaders are focusing on finding ways of improving coverage in areas lacking in basic infrastructure. Resultantly, developing countries in the Asia Pacific region are expected to experience rapid adoption of video services on mobile computing devices. The growing use of smartphones with high-speed internet technologies such as 3G, 4G, and LTE has led to the increased consumption of digital data. A study by GSMA Intelligence suggests that 2.8 billion people, which is about 67% of the region’s population, had subscribed to mobile services by the end of 2018. Studies suggest that the rollout of the 5G technology is also on track and several countries in the region will switch to commercial 5G networks by the end of 2019. High-speed internet technologies provide easy access to any form of video content on different networking platforms. Social media platforms such as Facebook, FaceTime, Google Hangout, Instagram, and Reddit provide easy access to videos and real-time entertainment services. The rising user base of these platforms also serves as a driver for video streaming services and is likely to work well in favor of the Asia Pacific video streaming market in the next few years. These trends have also led to a notable rise in the production of on-demand content services and are expected to drive the growth of the region’s video streaming market. 

The gaming segment is also expected to expand at an impressive pace over the forecast period and accounts for a notable share of the market toward the end of the forecast period. This can be attributed to the rising number of streamers in the gaming industry who stream or broadcast their games where viewers can interact with them. Furthermore, streaming games from remote internet servers is expected to be the future growth perspective of the video game industry. Several social network brands have been introducing live streaming functionalities on their platforms to drive their revenue streams and strengthen their hold on the social media industry. Furthermore, live streaming on social media networking sites has become a new medium for social media influencers or users to connect better with their followers. This is likely to drive the social networking segment over the forecast period. The Chinese market accounted for the largest market share in 2018 owing to the high subscriber base of video streaming platforms in the country. India and South Korea are expected to emerge as the leading countries in terms of growth in the region’s market in the next few years. Liberalization of the telecom sector, the subsequent flow of substantial investment from mobile operators, and the competitive costs of several video streaming services are projected to drive the growth of the market in the Asia Pacific region. Some of the leading APAC video streaming solution providers are Amazon Web Series, Inc., Google Inc., Microsoft Corporation, Netflix, Inc., and Tencent, iQIYI, Inc. among others. The market is expected to become more competitive over the forecast period as new entrants continue to foray into the market. Subsequently, the prices of video streaming services are expected to plummet as a result of the increasing competition in the regional market. Innovations in the delivery of service and cost reduction are likely to affect the market positively. However, the lack of digital connectivity is impeding the growth of the market. Industry players are focusing on addressing these issues by establishing basic infrastructure. Consequently, emerging countries in the Asia Pacific are projected to witness significant adoption of video streaming services on mobile computing devices.

COVID-19 Impact 
The Video streaming market was one of the few market which had a very minimal negative effect due to the pandemic. With nationwide lockdowns and travel restriction, the consumer turned to their screen for entertainment. This increase in screentime increased the video streaming market in the region. The only problem this market faced was the lack of new content because production was halted to curb the spread of the virus.

Highlighted with 33 tables and 47 figures, this 109-page report “Asia Pacific Video Streaming Market 2021-2030 by Offering, Solution Type, Platform, Streaming Type, Deployment Mode, Revenue Model, End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific video streaming market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. 

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure 
• Growth Drivers 
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

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Manmayi Raval

Research Consultant

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific video streaming market in every aspect of the classification from perspectives of Offering, Solution Type, Platform, Streaming Type, Deployment Mode, Revenue Model, End User, and Country. 

By Offering
    • Solution
    • Services

By Solution Type
    • Internet Protocol TV (IPTV)
    • Over the Top (OTT)
    • Pay-TV

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By Platform
    • Laptops and Desktops
    • Smartphones and Tablets
    • Smart TVs
    • Other Platforms

By Streaming Type
    • Live/Linear Video Streaming
    • Non-Linear Video Streaming

By Deployment Mode
    • On-premise Video Streaming
    • Cloud-based Video Streaming
    • Hybrid Video Streaming

By Revenue Model
    • Subscription Video on Demand (SVOD)
    • Advertisement-supported Video on Demand (AVOD)
    • Transactional Video on Demand (TVOD) or Pay Per View (PPV)
    • Hybrid Revenue Models

By End User
    • Consumer
    • Enterprise

By Geography
    • Japan
    • China
    • South Korea
    • Australia
    • India
    • Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2020-2030. The breakdown of key national markets by Solution Type, Streaming Type, and Revenue Model over the forecast years is also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.Specifically, potential risks associated with investing in Asia Pacific video streaming market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request): 
Akamai Technologies, Amazon.com Inc., Baidu Inc., Brightcove Inc., Comcast Corporation, Google LLC, Hulu, Kaltura Inc., Netflix Inc., Roku, Tencent Holdings Limited, Ustream Inc., Youtube
 
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)