Global Video Streaming Market 2021-2030

Global video streaming market will reach $312.2 billion by 2030, growing by 19.4% annually over 2020-2030 driven by growing internet connectivity, rising demand of online videos and on-demand videos, growing trend of smartphones and social media, and technological advancements in cloud and AI etc. Media consumption in digital format is increasing significantly across the globe. The rise in the number of devices capable of supporting digital media, along with the growing access to high internet speed, provides consumers with an option to access the media content of their choice, be it information, entertainment, or social activity, anytime and anywhere. Among all the digital devices used, mobile devices have taken over as the preferred medium of consuming online media. The smartphone market has witnessed unprecedented growth in the last five years. The use of smartphones is growing across the globe. As per the 2019 data, 2.71 billion people in the world own a smartphone. The proliferation of smartphones equipped with high-speed internet technologies such as 3G, 4G, and LTE has led to an increase in the consumption of data and production of on-demand content services. Some examples of these services include real-time entertainment and gaming services. Connectivity to the internet has made it much simpler to access video content, such as that offered by social media platforms like Facebook, Instagram, Google Hangouts, and Skype. It is anticipated that the convenience offered by video streaming services and the ease with which users can access various types of video content will contribute to the market expansion. The online video trend is exploding the amount of internet traffic generated at a high rate. It is expected to account for nearly 60% of the total internet traffic by 2021. With improved networks, better access to the internet, multimedia service-capable mobile devices, and an application development ecosystem, more and more media consumption is taking place via digital platforms. According to research, viewers stream more than 2.5 hours of video content every day on their smartphones. These factors, along with some of the others, such as the growing trend of mobile video streaming and the availability of high-speed internet at low cost, have fueled the growth of the video streaming software market.

With the increasing use of video streaming solutions, there is a risk of viruses and cyberattacks. According to Proofpoint threat analysis, cybercriminals steal valid credentials from thousands of Netflix, Disney+ streaming accounts and sell them online at a discounted price. Often, users send and receive various video links to one another, which are sometimes corrupted by potent viruses. These viruses have the potential to expose the private details of the recipients to malicious hackers, as they affect the devices of all recipients. The security of video content has become crucial. Some popular streaming services, such as Disney+, indicated a cyberattack on their application where hackers used stolen login credentials. Video streaming solution providers need to develop and provide secure video streaming solutions for end users. Security and privacy of the video content shared across various platforms are among the major concerns of video streaming service providers. At the same time, there are also concerns related to copyrights and digital rights mismanagement, which can arise due to misuse and information leakage. To counter such challenges, enterprises need to restructure their strategies of employing enterprise video offerings before their use. In the absence of apparent policies and procedures for correctly identifying and managing the video content, enterprise videos may face a sluggish adoption rate. In the last few years, there has been a shift from traditional television to online digital platforms, resulting in a significant change in the production of content for various media. Online entertainment providers like Netflix, Amazon.com, Inc., and Hulu have successfully introduced critically acclaimed original content, including series like Bridgeton, Ginny & Georgia, and 25 21. The companies incur a significant financial burden to produce such unique content. It was reported that in 2018, businesses such as Amazon and Google LLC spent more than USD 3 billion on the production of such content. Consequently, the market expansion for video streaming is being hampered by the high costs associated with creating content.

COVID-19 Impact
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the video streaming software market. Mandatory containment measures and health safety compliances have led to increased VoD and OTT subscriptions, as most of the people are staying at home. Also, due to sudden disruptions in supply chains across verticals and containment measures, several offices have shut down while most of the enterprises have adopted the ‘work-from-home initiative. This has further boosted the use of video streaming for business continuity purposes, such as internal communication, training and development, and large audience engagements across the globe. As per industry experts, most vendors in the video streaming or related markets have experienced an increase of 20-40% in their customer base due to the pandemic. The video streaming software market report analyzes the adoption trends, growth potentials, key drivers, competitive outlook, restraints and opportunities, key challenges, market ecosystem, and value chain analysis. It presents a detailed analysis, market sizing, and forecasting of the emerging sub-segments of the market. The report has been segmented on the basis of component, solution, streaming type, service, deployment mode, vertical, and region.

Highlighted with 85 tables and 80 figures, this 164-page report “Global Video Streaming Market 2021-2030 by Offering, Solution Type, Platform, Streaming Type, Deployment Mode, Revenue Model, End User, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global video streaming market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. 

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure 
• Growth Drivers 
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global video streaming market in every aspect of the classification from perspectives of Offering, Solution Type, Platform, Streaming Type, Deployment Mode, Revenue Model, End User, and Region. 
By Offering
    • Solution
    • Services

By Solution Type
    • Internet Protocol TV (IPTV)
    • Over the Top (OTT)
    • Pay-TV

By Platform
    • Laptops and Desktops
    • Smartphones and Tablets
    • Smart TVs
    • Other Platforms

By Streaming Type
    • Live/Linear Video Streaming
    • Non-Linear Video Streaming

By Deployment Mode
    • On-premise Video Streaming
    • Cloud-based Video Streaming
    • Hybrid Video Streaming

By Revenue Model
    • Subscription Video on Demand (SVOD)
    • Advertisement-supported Video on Demand (AVOD)
    • Transactional Video on Demand (TVOD) or Pay Per View (PPV)
    • Hybrid Revenue Models

By End User
    • Consumer
    • Enterprise

By Geography
    • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
    • Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Turkey, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
    • North America (U.S., Canada, and Mexico)
    • South America (Brazil, Chile, Argentina, Rest of South America)
    • MEA (UAE, Saudi Arabia, South Africa)

For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2020-2030. The breakdown of all regional markets by country and split of key national markets by Solution Type, Streaming Type, and Revenue Model over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global video streaming market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request): 
Akamai Technologies, Amazon.com Inc., Baidu Inc., Brightcove Inc., Comcast Corporation, Google LLC, Hulu, Kaltura Inc., Netflix Inc., Roku, Tencent Holdings Limited, Ustream Inc., Youtube
 
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

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