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Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2030 18
Figure 5. Global Video Streaming Market, 2020-2030, $ bn 21
Figure 6. Impact of COVID-19 on Business 25
Figure 7. Primary Drivers and Impact Factors of Global Video Streaming Market 27
Figure 8. Primary Restraints and Impact Factors of Global Video Streaming Market 30
Figure 9. Investment Opportunity Analysis 34
Figure 10. Porter’s Fiver Forces Analysis of Global Video Streaming Market 37
Figure 11. Breakdown of Global Video Streaming Market by Offering, 2020-2030, % of Revenue 42
Figure 12. Global Addressable Market Cap in 2021-2030 by Offering, Value ($ bn) and Share (%) 42
Figure 13. Global Video Streaming Market: Solution, 2020-2030, $ bn 43
Figure 14. Global Video Streaming Market: Service, 2020-2030, $ bn 44
Figure 15. Breakdown of Global Video Streaming Market by Solution Type, 2020-2030, % of Sales Revenue 46
Figure 16. Global Addressable Market Cap in 2021-2030 by Solution Type, Value ($ bn) and Share (%) 46
Figure 17. Global Video Streaming Market: Internet Protocol TV (IPTV), 2020-2030, $ bn 47
Figure 18. Global Video Streaming Market: Over the Top (OTT), 2020-2030, $ bn 48
Figure 19. Global Video Streaming Market: Pay-TV, 2020-2030, $ bn 49
Figure 20. Breakdown of Global Video Streaming Market by Streaming Type, 2020-2030, % of Revenue 51
Figure 21. Global Addressable Market Cap in 2021-2030 by Streaming Type, Value ($ bn) and Share (%) 51
Figure 22. Global Video Streaming Market: Live/Linear Video Streaming, 2020-2030, $ bn 52
Figure 23. Global Video Streaming Market: Non-Linear Video Streaming, 2020-2030, $ bn 53
Figure 24. Breakdown of Global Video Streaming Market by Deployment Mode, 2020-2030, % of Revenue 55
Figure 25. Global Addressable Market Cap in 2021-2030 by Deployment Mode, Value ($ bn) and Share (%) 55
Figure 26. Global Video Streaming Market: On-premise Video Streaming, 2020-2030, $ bn 56
Figure 27. Global Video Streaming Market: Cloud-based Video Streaming, 2020-2030, $ bn 57
Figure 28. Global Video Streaming Market: Hybrid Video Streaming, 2020-2030, $ bn 58
Figure 29. Breakdown of Global Video Streaming Market by Revenue Model, 2020-2030, % of Revenue 59
Figure 30. Global Addressable Market Cap in 2021-2030 by Revenue Model, Value ($ bn) and Share (%) 60
Figure 31. Global Video Streaming Market: Subscription Video on Demand (SVOD), 2020-2030, $ bn 61
Figure 32. Global Video Streaming Market: Advertisement-supported Video on Demand (AVOD), 2020-2030, $ bn 62
Figure 33. Global Video Streaming Market: Transactional Video on Demand (TVOD) or Pay Per View (PPV), 2020-2030, $ bn 63
Figure 34. Global Video Streaming Market: Hybrid Revenue Models, 2020-2030, $ bn 64
Figure 35. Breakdown of Global Video Streaming Market by End User, 2020-2030, % of Revenue 65
Figure 36. Global Addressable Market Cap in 2021-2030 by End User, Value ($ bn) and Share (%) 66
Figure 37. Global Video Streaming Market: Consumer, 2020-2030, $ bn 67
Figure 38. Global Video Streaming Market: Enterprise, 2020-2030, $ bn 68
Figure 39. Global Market Snapshot by Region 69
Figure 40. Geographic Spread of Worldwide Video Streaming Market, 2020-2030, % of Sales Revenue 70
Figure 41. Global Addressable Market Cap in 2021-2030 by Region, Value ($ bn) and Share (%) 71
Figure 42. North American Video Streaming Market, 2020-2030, $ bn 74
Figure 43. Breakdown of North America Video Streaming Market by Country, 2020 and 2030, % of Revenue 75
Figure 44. Contribution to North America 2021-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 76
Figure 45. U.S. Video Streaming Market, 2020-2030, $ bn 78
Figure 46. Canada Video Streaming Market, 2020-2030, $ bn 81
Figure 47. Video Streaming Market in Mexico, 2015-2030, $ bn 83
Figure 48. European Video Streaming Market, 2020-2030, $ bn 86
Figure 49. Breakdown of European Video Streaming Market by Country, 2020 and 2030, % of Revenue 87
Figure 50. Contribution to Europe 2021-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 88
Figure 51. Video Streaming Market in Germany, 2020-2030, $ bn 89
Figure 52. Video Streaming Market in UK, 2020-2030, $ bn 91
Figure 53. Video Streaming Market in France, 2020-2030, $ bn 93
Figure 54. Video Streaming Market in Spain, 2020-2030, $ bn 95
Figure 55. Video Streaming Market in Italy, 2020-2030, $ bn 97
Figure 56. Video Streaming Market in Russia, 2020-2030, $ bn 99
Figure 57. Video Streaming Market in Rest of Europe, 2020-2030, $ bn 101
Figure 58. Asia-Pacific Video Streaming Market, 2020-2030, $ bn 104
Figure 59. Breakdown of APAC Video Streaming Market by Country, 2020 and 2030, % of Revenue 104
Figure 60. Contribution to APAC 2021-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 106
Figure 61. Video Streaming Market in Japan, 2020-2030, $ bn 108
Figure 62. Video Streaming Market in China, 2020-2030, $ bn 110
Figure 63. Video Streaming Market in Australia, 2020-2030, $ bn 112
Figure 64. Video Streaming Market in India, 2020-2030, $ bn 114
Figure 65. Video Streaming Market in South Korea, 2020-2030, $ bn 116
Figure 66. Video Streaming Market in Rest of APAC, 2020-2030, $ bn 118
Figure 67. South America Video Streaming Market, 2020-2030, $ bn 121
Figure 68. Breakdown of South America Video Streaming Market by Country, 2020 and 2030, % of Revenue 121
Figure 69. Contribution to South America 2021-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 122
Figure 70. Video Streaming Market in Argentina, 2020-2030, $ bn 123
Figure 71. Video Streaming Market in Brazil, 2020-2030, $ bn 125
Figure 72. Video Streaming Market in Chile, 2020-2030, $ bn 127
Figure 73. Video Streaming Market in Rest of South America, 2020-2030, $ bn 129
Figure 74. Video Streaming Market in Middle East and Africa (MEA), 2020-2030, $ bn 131
Figure 75. Breakdown of MEA Video Streaming Market by Country, 2020 and 2030, % of Revenue 131
Figure 76. Contribution to MEA 2021-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 132
Figure 77. Video Streaming Market in UAE, 2020-2030, $ bn 133
Figure 78. Video Streaming Market in Saudi Arabia, 2020-2030, $ bn 135
Figure 79. Video Streaming Market in South Africa, 2020-2030, $ bn 137
Figure 80. Growth Stage of Global Video Streaming Industry over the Forecast Period 140
Table 1. Snapshot of Global Video Streaming Market in Balanced Perspective, 2020-2030 19
Table 2. Growth Rate of World Real GDP, 2017-2021 23
Table 3. Main Product Trends and Market Opportunities in Global Video Streaming Market 33
Table 4. Global Video Streaming Market by Offering, 2020-2030, $ bn 41
Table 5. Global Video Streaming Market by Solution Type, 2020-2030, $ bn 45
Table 6. Global Video Streaming Market by Streaming Type, 2020-2030, $ bn 50
Table 7. Global Video Streaming Market by Deployment Mode, 2020-2030, $ bn 54
Table 8. Global Video Streaming Market by Revenue Model, 2020-2030, $ bn 59
Table 9. Global Video Streaming Market by End User, 2020-2030, $ bn 65
Table 10. Global Video Streaming Market by Region, 2020-2030, $ bn 70
Table 11. Leading National Video Streaming Market, 2020 and 2030, $ bn 72
Table 12. North America Video Streaming Market by Country, 2020-2030, $ bn 75
Table 13. U.S. Video Streaming Market by Solution Type, 2020-2030, $ bn 79
Table 14. U.S. Video Streaming Market by Streaming Type, 2020-2030, $ bn 79
Table 15. U.S. Video Streaming Market by Revenue Model, 2020-2030, $ bn 79
Table 16. Canada Video Streaming Market by Solution Type, 2020-2030, $ bn 82
Table 17. Canada Video Streaming Market by Streaming Type, 2020-2030, $ bn 82
Table 18. Canada Video Streaming Market by Revenue Model, 2020-2030, $ bn 82
Table 19. Mexico Video Streaming Market by Solution Type, 2020-2030, $ bn 84
Table 20. Mexico Video Streaming Market by Streaming Type, 2020-2030, $ bn 84
Table 21. Mexico Video Streaming Market by Revenue Model, 2020-2030, $ bn 84
Table 22. Europe Video Streaming Market by Country, 2020-2030, $ bn 88
Table 23. Germany Video Streaming Market by Solution Type, 2020-2030, $ bn 90
Table 24. Germany Video Streaming Market by Streaming Type, 2020-2030, $ bn 90
Table 25. Germany Video Streaming Market by Revenue Model, 2020-2030, $ bn 90
Table 26. UK Video Streaming Market by Solution Type, 2020-2030, $ bn 92
Table 27. UK Video Streaming Market by Streaming Type, 2020-2030, $ bn 92
Table 28. UK Video Streaming Market by Revenue Model, 2020-2030, $ bn 92
Table 29. France Video Streaming Market by Solution Type, 2020-2030, $ bn 94
Table 30. France Video Streaming Market by Streaming Type, 2020-2030, $ bn 94
Table 31. France Video Streaming Market by Revenue Model, 2020-2030, $ bn 94
Table 32. Spain Video Streaming Market by Solution Type, 2020-2030, $ bn 96
Table 33. Spain Video Streaming Market by Streaming Type, 2020-2030, $ bn 96
Table 34. Spain Video Streaming Market by Revenue Model, 2020-2030, $ bn 96
Table 35. Italy Video Streaming Market by Solution Type, 2020-2030, $ bn 98
Table 36. Italy Video Streaming Market by Streaming Type, 2020-2030, $ bn 98
Table 37. Italy Video Streaming Market by Revenue Model, 2020-2030, $ bn 98
Table 38. Russia Video Streaming Market by Solution Type, 2020-2030, $ bn 100
Table 39. Russia Video Streaming Market by Streaming Type, 2020-2030, $ bn 100
Table 40. Russia Video Streaming Market by Revenue Model, 2020-2030, $ bn 100
Table 41. Video Streaming Market in Rest of Europe by Country, 2020-2030, $ bn 102
Table 42. APAC Video Streaming Market by Country, 2020-2030, $ bn 105
Table 43. Japan Video Streaming Market by Solution Type, 2020-2030, $ bn 109
Table 44. Japan Video Streaming Market by Streaming Type, 2020-2030, $ bn 109
Table 45. Japan Video Streaming Market by Revenue Model, 2020-2030, $ bn 109
Table 46. China Video Streaming Market by Solution Type, 2020-2030, $ bn 111
Table 47. China Video Streaming Market by Streaming Type, 2020-2030, $ bn 111
Table 48. China Video Streaming Market by Revenue Model, 2020-2030, $ bn 111
Table 49. Australia Video Streaming Market by Solution Type, 2020-2030, $ bn 113
Table 50. Australia Video Streaming Market by Streaming Type, 2020-2030, $ bn 113
Table 51. Australia Video Streaming Market by Revenue Model, 2020-2030, $ bn 113
Table 52. India Video Streaming Market by Solution Type, 2020-2030, $ bn 115
Table 53. India Video Streaming Market by Streaming Type, 2020-2030, $ bn 115
Table 54. India Video Streaming Market by Revenue Model, 2020-2030, $ bn 115
Table 55. South Korea Video Streaming Market by Solution Type, 2020-2030, $ bn 117
Table 56. South Korea Video Streaming Market by Streaming Type, 2020-2030, $ bn 117
Table 57. South Korea Video Streaming Market by Revenue Model, 2020-2030, $ bn 117
Table 58. Video Streaming Market in Rest of APAC by Country, 2020-2030, $ bn 119
Table 59. South America Video Streaming Market by Country, 2020-2030, $ bn 122
Table 60. Argentina Video Streaming Market by Solution Type, 2020-2030, $ bn 124
Table 61. Argentina Video Streaming Market by Streaming Type, 2020-2030, $ bn 124
Table 62. Argentina Video Streaming Market by Revenue Model, 2020-2030, $ bn 124
Table 63. Brazil Video Streaming Market by Solution Type, 2020-2030, $ bn 126
Table 64. Brazil Video Streaming Market by Streaming Type, 2020-2030, $ bn 126
Table 65. Brazil Video Streaming Market by Revenue Model, 2020-2030, $ bn 126
Table 66. Chile Video Streaming Market by Solution Type, 2020-2030, $ bn 128
Table 67. Chile Video Streaming Market by Streaming Type, 2020-2030, $ bn 128
Table 68. Chile Video Streaming Market by Revenue Model, 2020-2030, $ bn 128
Table 69. MEA Video Streaming Market by Country, 2020-2030, $ bn 132
Table 70. UAE Video Streaming Market by Solution Type, 2020-2030, $ bn 134
Table 71. UAE Video Streaming Market by Streaming Type, 2020-2030, $ bn 134
Table 72. UAE Video Streaming Market by Revenue Model, 2020-2030, $ bn 134
Table 73. Saudi Arabia Video Streaming Market by Solution Type, 2020-2030, $ bn 136
Table 74. Saudi Arabia Video Streaming Market by Streaming Type, 2020-2030, $ bn 136
Table 75. Saudi Arabia Video Streaming Market by Revenue Model, 2020-2030, $ bn 136
Table 76. South Africa Video Streaming Market by Solution Type, 2020-2030, $ bn 138
Table 77. South Africa Video Streaming Market by Streaming Type, 2020-2030, $ bn 138
Table 78. South Africa Video Streaming Market by Revenue Model, 2020-2030, $ bn 138
Table 79. Akamai Technologies: Company Snapshot 144
Table 80. Akamai Technologies: Business Segmentation 144
Table 81. Akamai Technologies: Product Portfolio 145
Table 82. Akamai Technologies: Revenue, 2016-2018, $ bn 145
Table 83. Akamai Technologies: Recent Developments 145
Table 84. Risk Evaluation for Investing in Global Market, 2020-2030 159
Table 85. Critical Success Factors and Key Takeaways 162
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Global video streaming market will reach $312.2 billion by 2030, growing by 19.4% annually over 2020-2030 driven by growing internet connectivity, rising demand of online videos and on-demand videos, growing trend of smartphones and social media, and technological advancements in cloud and AI etc. Media consumption in digital format is increasing significantly across the globe. The rise in the number of devices capable of supporting digital media, along with the growing access to high internet speed, provides consumers with an option to access the media content of their choice, be it information, entertainment, or social activity, anytime and anywhere. Among all the digital devices used, mobile devices have taken over as the preferred medium of consuming online media. The smartphone market has witnessed unprecedented growth in the last five years. The use of smartphones is growing across the globe. As per the 2019 data, 2.71 billion people in the world own a smartphone. The proliferation of smartphones equipped with high-speed internet technologies such as 3G, 4G, and LTE has led to an increase in the consumption of data and production of on-demand content services. Some examples of these services include real-time entertainment and gaming services. Connectivity to the internet has made it much simpler to access video content, such as that offered by social media platforms like Facebook, Instagram, Google Hangouts, and Skype. It is anticipated that the convenience offered by video streaming services and the ease with which users can access various types of video content will contribute to the market expansion. The online video trend is exploding the amount of internet traffic generated at a high rate. It is expected to account for nearly 60% of the total internet traffic by 2021. With improved networks, better access to the internet, multimedia service-capable mobile devices, and an application development ecosystem, more and more media consumption is taking place via digital platforms. According to research, viewers stream more than 2.5 hours of video content every day on their smartphones. These factors, along with some of the others, such as the growing trend of mobile video streaming and the availability of high-speed internet at low cost, have fueled the growth of the video streaming software market.
With the increasing use of video streaming solutions, there is a risk of viruses and cyberattacks. According to Proofpoint threat analysis, cybercriminals steal valid credentials from thousands of Netflix, Disney+ streaming accounts and sell them online at a discounted price. Often, users send and receive various video links to one another, which are sometimes corrupted by potent viruses. These viruses have the potential to expose the private details of the recipients to malicious hackers, as they affect the devices of all recipients. The security of video content has become crucial. Some popular streaming services, such as Disney+, indicated a cyberattack on their application where hackers used stolen login credentials. Video streaming solution providers need to develop and provide secure video streaming solutions for end users. Security and privacy of the video content shared across various platforms are among the major concerns of video streaming service providers. At the same time, there are also concerns related to copyrights and digital rights mismanagement, which can arise due to misuse and information leakage. To counter such challenges, enterprises need to restructure their strategies of employing enterprise video offerings before their use. In the absence of apparent policies and procedures for correctly identifying and managing the video content, enterprise videos may face a sluggish adoption rate. In the last few years, there has been a shift from traditional television to online digital platforms, resulting in a significant change in the production of content for various media. Online entertainment providers like Netflix, Amazon.com, Inc., and Hulu have successfully introduced critically acclaimed original content, including series like Bridgeton, Ginny & Georgia, and 25 21. The companies incur a significant financial burden to produce such unique content. It was reported that in 2018, businesses such as Amazon and Google LLC spent more than USD 3 billion on the production of such content. Consequently, the market expansion for video streaming is being hampered by the high costs associated with creating content.
COVID-19 Impact
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the video streaming software market. Mandatory containment measures and health safety compliances have led to increased VoD and OTT subscriptions, as most of the people are staying at home. Also, due to sudden disruptions in supply chains across verticals and containment measures, several offices have shut down while most of the enterprises have adopted the ‘work-from-home initiative. This has further boosted the use of video streaming for business continuity purposes, such as internal communication, training and development, and large audience engagements across the globe. As per industry experts, most vendors in the video streaming or related markets have experienced an increase of 20-40% in their customer base due to the pandemic. The video streaming software market report analyzes the adoption trends, growth potentials, key drivers, competitive outlook, restraints and opportunities, key challenges, market ecosystem, and value chain analysis. It presents a detailed analysis, market sizing, and forecasting of the emerging sub-segments of the market. The report has been segmented on the basis of component, solution, streaming type, service, deployment mode, vertical, and region.
Highlighted with 85 tables and 80 figures, this 164-page report “Global Video Streaming Market 2021-2030 by Offering, Solution Type, Platform, Streaming Type, Deployment Mode, Revenue Model, End User, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global video streaming market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global video streaming market in every aspect of the classification from perspectives of Offering, Solution Type, Platform, Streaming Type, Deployment Mode, Revenue Model, End User, and Region.
By Offering
• Solution
• Services
By Solution Type
• Internet Protocol TV (IPTV)
• Over the Top (OTT)
• Pay-TV
By Platform
• Laptops and Desktops
• Smartphones and Tablets
• Smart TVs
• Other Platforms
By Streaming Type
• Live/Linear Video Streaming
• Non-Linear Video Streaming
By Deployment Mode
• On-premise Video Streaming
• Cloud-based Video Streaming
• Hybrid Video Streaming
By Revenue Model
• Subscription Video on Demand (SVOD)
• Advertisement-supported Video on Demand (AVOD)
• Transactional Video on Demand (TVOD) or Pay Per View (PPV)
• Hybrid Revenue Models
By End User
• Consumer
• Enterprise
By Geography
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Turkey, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• North America (U.S., Canada, and Mexico)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2020-2030. The breakdown of all regional markets by country and split of key national markets by Solution Type, Streaming Type, and Revenue Model over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global video streaming market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Akamai Technologies, Amazon.com Inc., Baidu Inc., Brightcove Inc., Comcast Corporation, Google LLC, Hulu, Kaltura Inc., Netflix Inc., Roku, Tencent Holdings Limited, Ustream Inc., Youtube
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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