Canada Two Wheelers Market Overview, 2030

The Canadian two-wheeler market encompasses various vehicles designed for two-wheeled travel. This includes motorcycles, from cruisers and Sportbikes to off-road models, offering diverse riding experiences. Scooters, known for their urban maneuverability and step-through frames, also form a significant part. Increasingly, the market integrates e-bikes (electric bicycles), which provide electric assistance, bridging the gap between traditional cycling and motorized transport. This segment also includes emerging micro-mobility solutions like electric kick scooters. Though not as prevalent as cars, two-wheelers hold an evolving role in Canadian transportation. Motorcycles and scooters offer fuel-efficient alternatives for commuting, particularly in congested urban centers. Beyond daily travel, they are vital for recreational activities, enabling touring and adventure across Canada's landscapes. E-bikes are gaining traction as a sustainable and healthy option for short distances, contributing to reduced emissions and enhanced urban mobility. Canada's two-wheeler market is characterized as relatively small but stable. While traditional internal combustion engine motorcycle sales have been consistent, the landscape is now significantly influenced by the rapid growth of electric two-wheelers, especially e-bikes. Government incentives and increasing environmental awareness are driving this electrification trend. Despite some economic fluctuations and tariff impacts, the market continues to adapt, driven by consumer demand for eco-friendly, efficient, and versatile personal mobility solutions.

According to the research report "Canada Two Wheeler Market Overview, 2030," published by Bonafide Research, the Canada Two Wheeler market is anticipated to add to more than USD 180 Million by 2025–30. The Canadian two-wheeler market features a blend of established global giants and innovative newcomers. Traditional manufacturers like Honda, Yamaha, KTM, Kawasaki, and BMW dominate the motorcycle segment, offering a wide range of models from sportbikes to adventure tourers. Harley-Davidson remains a strong player in the cruiser category, appealing to a dedicated consumer base. These companies leverage their long-standing brand recognition, extensive dealer networks, and robust R&D capabilities. However, the rise of electrification has introduced a new wave of competitors. Emerging electric two-wheeler brands such as Zero Motorcycles, Daymak, Motorino, Emmo, Damon Motorcycles, and Voltbikes Electric Inc. are carving out niches with their focus on sustainable and technologically advanced models, pushing the boundaries of performance and design in the EV space. While precise, up-to-the-minute market share data for Canada's granular two-wheeler segments is often proprietary, general trends show traditional ICE motorcycle brands holding significant shares in their respective niches. However, the e-bike segment is experiencing rapid expansion, with numerous players vying for position. The increasing adoption of e-bikes for urban commuting and recreational use is leading to a more fragmented, yet highly competitive, e-bike market compared to the more consolidated traditional motorcycle market. Competitors in the Canadian two-wheeler market employ various strategies. Product development is paramount, with a strong emphasis on integrating advanced technologies, safety features e.g., ABS, traction control, and connectivity. In the electric segment, innovation in battery technology lighter, longer-range and motor efficiency is a key differentiator. Many companies are focusing on value proposition over aggressive discounting, aiming to build brand loyalty through quality and customer service.

Motorcycles in Canada are primarily used for recreational riding, touring, and adventure sports due to the country's vast scenic routes and diverse terrain. While also used for commuting, it's less of a primary driver compared to some Asian markets. There's a growing demand for high-performance protective gear and adventure sports biking culture, indicating a strong enthusiast base. The scooter segment in Canada is growing in importance, primarily driven by urban mobility needs. Scooters offer an affordable, fuel-efficient, and convenient mode of transportation for navigating traffic congestion and finding parking in Canadian cities. The Electric Two-Wheeler market in Canada is rapidly expanding, though it's still smaller than the ICE segment. This category includes both electric motorcycles and electric scooters e-bikes. Companies like Damon Motors are launching advanced electric motorcycles in Canada, featuring high power, long range, and integrated safety systems. Local and international players are expanding their offerings in both electric motorcycles and scooters. The Canadian two-wheeler market, while relatively smaller than some global counterparts, is a stable and evolving landscape. The moped segment in Canada, while not as distinctly separated in some market reports, is generally encompassed within the broader scooter or smaller displacement two-wheeler categories. Mopeds, particularly electric mopeds and low-powered electric scooters, serve as an accessible and economical option for urban transport, often with less stringent licensing requirements compared to full motorcycles. Regulations for mopeds (often categorized as "Limited Speed Motorcycles" with a maximum speed of 70 km/h can vary by province, influencing their use and licensing requirements.

The Canadian two-wheeler market exhibits distinct preferences across various engine capacities, catering to diverse riders and use cases. This segmentation primarily applies to traditional gasoline-powered motorcycles and scooters, as e-bikes are measured by wattage typically up to 500W in Canada rather than cubic centimetres CCs. <150 CC segment mostly encompasses smaller scooters and entry-level motorcycles, valued for their fuel efficiency and maneuverability in urban environments. While popular in more densely populated global markets, its growth in Canada is more limited, partly due to the prevalence of personal vehicles and seasonal riding conditions. However, it still serves a niche for budget-conscious commuters and new riders. 151 - 400 CC mid-range category has gained significant traction in Canada. It offers an optimal balance of affordability, ease of handling, and sufficient power for both city commutes and light highway use. These bikes are attractive to a broad spectrum of riders, including those upgrading from smaller displacements or seeking a versatile machine for weekend recreational rides and even some longer tours. This segment reflects a growing demand for practical yet enjoyable motorcycles. 401 - 800 CC is a substantial portion of the Canadian motorcycle market falls into this category. These motorcycles deliver considerably more power, making them well-suited for extended road trips, more spirited sport riding, and capable adventure touring. This segment appeals to experienced riders who prioritize a blend of performance, comfort, and advanced features for varied riding conditions. The diversity within this range, from cruisers to adventure bikes, reflects its broad appeal. > 801 CC, a "big bike" segment remains robust in Canada, driven by experienced enthusiasts. These high-displacement motorcycles offer premium power, luxury, and advanced technologies, making them ideal for long-distance touring and high-performance riding. Brands like Harley-Davidson, BMW, and larger Japanese models dominate this category, catering to riders who seek ultimate performance, comfort, and features, often reflecting a significant investment. While the market for spark ignition engines over 800cc has seen minor fluctuations, it consistently represents a high-value segment.

While Internal Combustion Engine vehicles still hold the majority, the Electric Vehicle segment is rapidly expanding. Traditionally, ICE-powered motorcycles and scooters have dominated Canada's two-wheeler landscape. Established manufacturers like Honda, Yamaha, and Harley-Davidson offer a wide range of gasoline models, leveraging their extensive dealer networks and proven reliability. Riders often choose ICE bikes for their powerful performance, the characteristic engine sound, and the established refueling infrastructure. However, the market share for ICE two-wheelers is gradually facing pressure due to rising fuel costs, stricter emission regulations, and a growing consumer desire for eco-friendlier transportation options. Despite this, ICE models remain popular for recreational riding, long-distance touring, and specific performance segments. The electric two-wheeler segment, encompassing e-bikes, electric scooters, and electric motorcycles, is the fastest-growing area in Canada. This growth is propelled by several factors. Government incentives, such as rebates and subsidies for EV purchases, significantly reduce the upfront cost. Furthermore, advancements in battery technology are enhancing range and charging times, making electric options more practical. Rising environmental awareness among Canadians, coupled with the desire for reduced operating costs and quieter operation, further fuels demand. E-bikes, in particular, are witnessing strong adoption for urban commuting and leisure.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030



Aspects covered in this report
• Two Wheelers Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Motorcycle
• Scooters
• Electric Two-Wheeler
• Mopeds

By Engine Capacity
• <150 CC
• 151 -400 CC
• 401- 800CC
• > 801 CC

By Price
• ICE
• Electric

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.