Thailand Pet Food Ingredient Market Overview, 2030

Thailand's pet food market has been an exciting shift from traditional feeding methods to specialized, nutritious meals for pets. The purpose of the pet food market is to provide balanced, convenient, and healthy food for pets, ensuring they get all the nutrients they need to live a long, happy life. Pet food products were introduced in the early 20th century to address the issues of inconsistent and unbalanced diets for pets, who were previously fed human leftovers or scraps. This led to the introduction of dry kibble, wet food, and later, specialized foods for pets with specific dietary needs. Pet food is now widely used by pet owners, particularly in urban areas where pet ownership is rising. Technically, pet food refers to any commercially prepared food designed for pets, providing essential nutrients such as protein, vitamins, and minerals that might be missing from a pet's regular diet. It helps solve problems like malnutrition, obesity, and digestive issues, ensuring pets stay healthy. The effectiveness of pet food is seen in the improved health and longevity of pets, as well as their increased energy and vitality. Companies in the pet food market invest heavily in research and development to create more nutritious and specialized foods, such as grain-free, organic, and breed-specific diets. These innovations help consumers adapt to the changing needs of their pets. Challenges in the pet food market in Thailand include the high cost of premium pet food, making it less accessible for lower-income households. Additionally, there is a lack of awareness about the importance of specialized pet food, which affects the growth of the market. The availability of high-quality raw materials is also a challenge, impacting the consistency and affordability of pet food products in the market.

According to the research report "Thailand Pet Food Ingredients Market Overview, 2030," published by Bonafide Research, the Thailand Pet Food Ingredients market is anticipated to grow at more than 7.56% CAGR from 2025 to 2030. The pet food market is rapidly growing as more people treat their pets as family members and seek healthier, high-quality food options. The market is driven by rising pet ownership, an increasing middle-class population, and greater awareness of the benefits of quality pet nutrition. These factors are pushing pet owners to opt for commercial pet food rather than homemade meals. Recent developments in Thailand’s pet food market include the introduction of more premium, organic, and specialized pet food products designed for specific health needs, such as weight management, skin health, and digestive support. Major players in the Thai pet food market include global companies like Nestlé Purina, Mars Petcare, and local brands such as Perfect Companion Group. These companies offer a wide variety of products, ranging from dry and wet food to treats and supplements, focusing on delivering balanced, nutritious meals for pets while meeting consumer demand for quality and safety. Opportunities in the market include the growing trend towards pet health and wellness, particularly with natural and organic food options that cater to the health-conscious pet owner. With more Thai consumers willing to spend on premium products, there is a significant opportunity for companies to innovate and tap into this trend. Compliances and certifications such as ISO 9001 for quality management, ISO 22000 for food safety, and halal certification are essential in the Thai pet food market. These certifications solve issues related to product safety, quality consistency, and consumer trust, ensuring that pet food manufacturers comply with both local and international standards while meeting the needs of a growing and diverse pet-owning population.

Meat and meat products are the primary ingredients in pet food, providing essential protein, amino acids, and fats that are vital for pets’ growth and overall health. These ingredients often include beef, chicken, lamb, and pork, as well as by-products like liver and heart, which are rich in nutrients. Cereals, such as rice, corn, wheat, and oats, are commonly used as carbohydrate sources that provide energy to pets. These grains also offer fiber, which aids in digestion and supports healthy bowel function. Vegetables and fruits, including peas, carrots, spinach, apples, and blueberries, are included for their vitamins, minerals, antioxidants, and fiber, contributing to immune system support and skin health. Fats, primarily from animal sources like chicken fat or fish oil, provide essential fatty acids like omega-3 and omega-6, which are crucial for maintaining a healthy coat and supporting brain function. Additives and other ingredients, such as vitamins, minerals, probiotics, and preservatives, are added to enhance the nutritional value, ensure proper growth, maintain a long shelf life, and improve the overall taste and digestibility of the pet food. These ingredients play a crucial role in ensuring that pet food provides a balanced diet, meeting the nutritional needs of different animals and keeping them healthy.

Plant-based ingredients are derived from plants and are often used for carbohydrates, fiber, and plant proteins. These ingredients, such as soy, peas, sweet potatoes, and rice, provide important nutrients like fiber, vitamins, and minerals. Plant-based ingredients are also popular for producing grain-free formulas for pets with allergies or sensitivities. Animal-based ingredients come from animal sources, primarily meat, poultry, fish, and animal by-products. These ingredients are rich in high-quality protein, essential fatty acids, and other nutrients that pets need to thrive. Animal-based proteins are highly digestible, making them a common choice for premium pet food formulations. Synthetic ingredients, on the other hand, are manufactured through chemical processes and include vitamins, minerals, amino acids, and preservatives. These are often added to pet foods to meet specific nutritional needs or improve the food’s shelf life. Synthetic ingredients are usually included in smaller quantities and serve to ensure the food provides the right balance of nutrients for pets. They are used to supplement natural ingredients, especially when natural sources of nutrients are insufficient or unavailable. Each of these sources plays an important role in meeting the nutritional demands of pets, and the growing trend toward more natural, plant-based, and animal welfare-conscious options has led to a rise in demand for sustainable, responsibly sourced ingredients.

Dry pet food, often referred to as kibble, is one of the most popular forms due to its convenience, long shelf life, and affordability. It is made by combining ingredients like meat, cereals, vegetables, and fats, and then processing them into small, hard pieces through extrusion or baking. Dry food is typically enriched with vitamins and minerals, and its high digestibility makes it a favorite for pet owners. Additionally, it helps in keeping pets' teeth clean by reducing tartar build-up. Wet pet food, also known as canned food, is typically made with higher moisture content, making it more palatable and easier to digest for pets. It is often seen as a more flavorful option and is particularly preferred by pets with dental issues or those who have difficulty chewing dry food. Wet food contains more protein and fat, making it a richer option for pets, but it has a shorter shelf life compared to dry food. Both forms offer a variety of ingredients, but wet food tends to have fewer preservatives and often includes higher-quality, fresh ingredients like chunks of meat and vegetables. The choice between dry and wet food depends on the pet’s preferences, health conditions, and dietary requirements, with both forms serving specific needs in the pet food market.



In the pet food ingredients market, different types of pet food are formulated based on the specific needs of various pets, including dogs, cats, fish, and other animals like rabbits, birds, and horses. Dog food is one of the largest segments, with ingredients like meat, cereals, fats, and vegetables being the primary components, tailored to meet the nutritional needs of different breeds, ages, and activity levels. Dogs require high-protein diets to support their energy levels and muscle health, while also needing fats for skin and coat health. Cat food, similar to dog food, is primarily meat-based, with a focus on protein and fat, as cats are obligate carnivores and require specific nutrients like taurine and arachidonic acid, which are found in animal tissues. Fish food is usually designed to meet the dietary needs of both freshwater and saltwater species, with ingredients like fish meal, algae, and fish oil being common to provide omega fatty acids and maintain healthy scales and fins. For other pets like rabbits, birds, and horses, pet food ingredients vary significantly based on their unique dietary requirements. Rabbits are given hay, vegetables, and some fruit for fiber and hydration. Birds need a mixture of seeds, fruits, and vegetables, while horses are fed hay, grains, and specially formulated pellets for their high-energy requirements. Each pet type requires specific ingredients and formulations to ensure their health and well-being, making the pet food market a highly specialized industry that caters to a wide range of animals.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Pet Food Ingredients Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Ingredient
• Meat & meat Products
• Cereals
• Vegetables & Fruits
• Fats
• Additives & Others

By Source
• Plant Based
• Animal Based
• Synthetic

By Form
• Dry
• Wet

By Pet
• Dog
• Cat
• Fish
• Others (rabbits, birds, and horses)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.