South Korea Mannequins Market Overview, 2030

In South Korea, mannequins were first widely used in the late 20th century, when department stores proliferated in major cities like Seoul and Busan, along with the country's rapid economic growth. Mannequins became essential to the Korean visual merchandising environment as Western retail ideas gained popularity, aiding in the modernization of the in-store experience and influencing consumer buying habits. Department stores like Hyundai, Shinsegae, and Lotte led the way in the 1980s and 1990s, creating a demand for mannequins that could aesthetically enhance high-end fashion products. Early mannequin aesthetics were greatly influenced by South Korea's thriving fashion industry, which is characterized by its fast-changing trends and K-fashion impact. In contrast to Western mannequins, which highlighted regular body forms, Korean mannequin designs tended to reflect local beauty standards and cultural values by evolving to have softer facial features, a more modest position, and slimmer silhouettes. In order to complement high-concept displays, mannequins started to mirror contemporary, cutting-edge, and avant-garde fashions as Korean designers gained popularity around the world. In the 1990s and 2000s, domestic innovation in mannequin manufacturing was aided by the emergence of local producers like Dream Model Korea and Hwasung Display. These firms responded quickly to bespoke design and innovative materials like fiberglass and lightweight plastic, providing fashionable mannequins for high-end boutiques and mass market retail outlets. In the 2010s, though, the growth of online retail brought about difficulties for the visibility of mannequins in real locations. Mannequins started to serve new functions, such as serving as models for e-commerce photography or as props for live-streamed shopping events, which are popular in South Korea, as many fashion companies placed a higher priority on online storefronts.

According to the research report, "South Korea Mannequin Market Overview, 2030," published by Bonafide Research, the South Korea Mannequin market is expected to reach a market size of more than USD 160 Million by 2030. The increasing importance of visual merchandising nationwide, the growth of organized retail, and the spread of malls are all contributing to this trend. In terms of geography, demand is concentrated in major cities with upscale malls and flagship shops, such as Seoul, Busan, and Incheon. Because these cities are centers of both luxury and mass-market retail, there is a high demand for mannequins. The increasing demand for flexible and personalized mannequin displays is also fueled by the expansion of boutique stores in these urban centers and the establishment of new fashion districts. The demand for mannequins comes from both the mass retail and high-end sectors of the market in terms of segmentation. Luxury retailers want high-end, adaptable mannequins that match their brand's aesthetic, while mass retailers choose affordable and robust models that can withstand busy environments. Demand throughout these sectors is further supported by the rising middle class and rising consumer purchasing power. The most popular material for mannequins made in South Korea is still fiberglass because of its low weight and capacity to replicate fine features. However, because of their low cost, longevity, and recyclability, plastic mannequins are becoming more and more popular, making them ideal for a variety of retail uses. South Korea's mannequin design industry is being revolutionized by the integration of digital technology. Retailers are increasingly using virtual reality (VR) and augmented reality (AR) technologies to provide immersive and engaging shopping experiences.

South Korea's mannequin market mirrors the country's distinctive consumer habits and trend-setting culture. The market is dominated by female mannequins, which account for the majority of demand from both high-end and high-street stores. The fact that South Korea's women's fashion market is flourishing and regularly displaying seasonal and fast-fashion trends is mostly responsible for this. In Seoul's fashion areas, such as Gangnam and Myeongdong, female mannequins are frequently designed with contemporary, sophisticated postures and facial features that reflect the expectations of city consumers. The rise of men's fashion and grooming, which is intrinsically related to the development of the "K-fashion" movement and the global appeal of Korean pop culture, has fueled a growing demand for male mannequins in recent years. In line with the aesthetics made popular by K-pop idols and influencers, brands that cater to young men are investing in mannequins that have a more athletic or slender physique. Particularly in department stores and fast-fashion retailers, these mannequins are often employed in formal and informal menswear displays. The market for children's mannequins, on the other hand, is still rather specialized but expanding at a consistent rate. There is an increasing need for child mannequins as retail locations for families become more prevalent, particularly in suburban neighborhoods and big malls. Retailers of children's clothing, both domestic and foreign, are paying more attention to developing interesting displays that utilize realistic child mannequins in lively or animated positions. This style is especially popular among parents and increases a product's exposure in a crowded industry. The dynamic fashion industry, youth-driven trends, and growing variety of retail options in South Korea have all contributed to the nation's mannequin categorization by type.

Fiberglass remains the most popular material for South Korean mannequins due to its light weight, strength, and high quality. High-end department shops and designer boutiques in cities like Seoul and Busan, where modern fashion displays are vital to a brand's reputation, typically favor fiberglass mannequins. Because they enable a higher level of detail in the sculpting of facial features and body shapes, these mannequins are consistent with South Korea's focus on realism and visual presentation. Due to their lower cost, lightweight nature, and ease of handling, plastic mannequins, on the other hand, have gained popularity among mid-range retailers, franchise businesses, and fast-fashion stores. In stores that regularly update their layouts or display themes, plastic models are especially attractive. Advances in plastic molding techniques have made it possible to achieve superior design accuracy and surface polish, despite the fact that they provide fewer details than fiberglass models. Furthermore, their break-resistant quality makes them useful in hectic retail settings. More materials are starting to become popular, including wooden or fabric mannequins, foamed polyurethane, and environmentally friendly composites. Alternative materials that are biodegradable or recyclable are becoming more relevant as sustainability gains traction with South Korean retailers and consumers. Retailers that prioritize environmentally friendly branding, particularly independent brands and local concept stores, are switching to mannequins made of organic or recycled materials in order to reflect their brand beliefs. Frequently, these models feature a simple or abstract style that caters to contemporary aesthetic tastes while also promoting environmental sustainability.

Retailers are still the main customer base, with fashion-forward establishments in cities like Seoul, Incheon, and Daegu using mannequins to draw attention and foot traffic. With some choosing life-like or animated models to better engage with South Korea's visually oriented consumers, both foreign and local brands utilize high-quality mannequins to portray seasonal fashion trends. Mannequins are often switched up in the cutthroat fast-fashion industry to coincide with weekly product releases and visual merchandising changes. Cosmetologists, hair professionals, and beauticians depend significantly on training and display mannequins in both academic institutions and commercial salons. These mannequins are used to practice applying makeup, coloring, and haircuts. They frequently have lifelike heads with artificial or real hair implanted. In South Korea, where the beauty industry is thriving, the increasing popularity of beauty schools is fueling consistent demand in this market. Mannequin heads and bodies are also frequently used at beauty fairs and product demos to illustrate procedures and outcomes. Mannequins are employed by fashion studios and designers such as those in Seoul's Dongdaemun Design Plaza and the larger Korean fashion industry for draping, tailoring, and exhibiting clothing during lookbook photography or exhibitions. These end users often prefer articulated and adjustable mannequins that allow for accurate fitting and meticulous workmanship. The demand for abstract and modular mannequin designs that represent avant-garde aesthetics has been further increased by the growth of independent and experimental fashion businesses. The mannequin business is also supported by additional end users, including museums, art colleges, and e-commerce warehouses.



Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Mannequins Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Female
• Male
• Children

By Material
• Fiberglass
• Plastic
• Others

By End-user
• Retailers
• Beauticians, Hair Professionals, and Cosmetologists
• Fashion Studios & Designers
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.