Australia Flour Market Overview, 2029

The Australia Flour market is expected to add more than USD 2 Billion from 2024 to 2029 due to flour market driven by health and wellness trends.

Australia's flour market boasts a rich history. Wheat cultivation arrived with European settlers in the 18th century, and flour milling soon followed. Initially, small-scale mills served local communities. However, the 20th century saw consolidation, with a handful of major players emerging like Manildra and George Weston Foods. These companies now dominate the market, supplying the bulk of Australia's flour. Culturally, Australians have a strong affinity for bread, with various styles like sourdough and damper reflecting European and indigenous influences. However, recent trends indicate a shift towards health and specialty flours. Consumers are increasingly interested in gluten-free options, whole wheat varieties, and flours derived from alternative grains like almond and chickpea. This reflects a growing focus on wellness and dietary diversity. According to the research report "Australia Flour Market Overview, 2029," published by Bonafide Research, the Australia Flour market is expected to add more than USD 2 Billion from 2024 to 2029. Australian flour market is driven by several factors. Firstly, Australia is a major wheat producer, with a significant portion used for domestic flour milling. This abundant local supply keeps costs competitive. Secondly, population growth creates a steady demand for flour-based products. Finally, the rise of artisan bakeries and home baking fueled by social media trends also contributes to market growth. Despite these positive indicators, the Australian flour market faces challenges. One concern is the slight decline in overall flour consumption. While niche flours are gaining traction, this may not fully offset the decrease in traditional bread consumption. Additionally, fluctuating weather conditions can impact wheat harvests, leading to price volatility for flour. Finally, competition from imported flours, particularly from Southeast Asia, puts pressure on domestic producers to maintain profitability.

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In the Australian flour market, segmentation occurs along several key dimensions. Firstly, by type, wheat holds a dominant position owing to its versatility, being utilized in various baked goods such as bread, cakes, and pastries. Maize (corn) is increasingly sought after for its gluten-free properties, finding application in tortillas, cornbread, and snacks. Rice caters to the demand in Asian cuisine, particularly for noodles, rice flour cakes, and thickening agents. The oats segment is witnessing growth due to its perceived health benefits and is used in breakfast cereals, baking, and gluten-free products. Additionally, a niche segment includes chickpea, lentil, coconut, and almond flours, serving specific dietary needs like gluten-free, paleo, and vegan diets, as well as catering to various ethnic cuisines. Segmentation by nature reveals a division between conventional and organic flour, with the former holding a larger share due to affordability and wider availability, while the latter is growing driven by health consciousness and premiumization, emphasizing non-GMO and sustainable farming practices. Regarding application, bread and bakery products constitute the largest segment, reflecting Australia's strong bread-making culture, followed by pasta and noodles due to the rising popularity of Asian cuisine and convenience foods. Snacks represent a dynamic segment with a demand for healthier and innovative options using various flours, while baby food focuses on organic and fortified flours for infant nutrition, and animal food utilizes wheat and other flours as binding agents and carbohydrate sources in pet food. Industrial uses such as batters, coatings, and brewing may also fall under the "others" category. Finally, sales channels are divided into direct and indirect, with milling companies primarily selling to bulk buyers like bakeries, restaurants, and industrial food manufacturers directly, while indirect channels include retail outlets like supermarkets, grocery stores, and online retailers catering to home baking and consumption needs.

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Prashant Tiwari

Prashant Tiwari

Research Analyst

Australia enforces strict food safety regulations under Food Standards Australia New Zealand (FSANZ). These standards govern everything from flour milling processes to labeling requirements. Flour producers must comply with these standards to ensure the safety and quality of their products. This includes regulations on contaminants, additives, and irradiation. The Australian government mandates the fortification of some flours with specific vitamins and minerals. This is a public health measure to address potential deficiencies in the population's diet. For instance, folic acid fortification is mandatory in self-raising flour to prevent neural tube defects in newborns. Australia has a mandatory labeling system for GM ingredients. This means that flour containing GM wheat must be clearly labeled. This regulation provides consumers with transparency and allows them to make informed choices. Australia has strict biosecurity measures in place to prevent the introduction of pests and diseases that could impact wheat crops. This includes regulations on the import and export of flour and wheat grains. These measures ensure the overall health of the Australian wheat industry. The Australian Certified Organic logo is a government-backed certification for organic products. While not mandatory, this certification signifies that the flour has been produced according to organic standards, which can be a selling point for certain consumers. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Flour market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Wheat • Maize • Rice • Oats • Others (Chickpea flour, Lentil flour, Coconut flour, Almond flour)

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Prashant Tiwari

By Nature • Conventional • Organic By Application • Bread and Bakery Products • Pasta and Noodles • Snacks • Baby Food • Animal Food • Others By Sales Channel • Direct • Indirect The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Flour industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Australia Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Key Findings
  • 5.2. Key Developments - 2021
  • 5.3. Market Drivers & Opportunities
  • 5.4. Market Restraints & Challenges
  • 5.5. Market Trends
  • 5.6. Covid-19 Effect
  • 5.7. Supply chain Analysis
  • 5.8. Policy & Regulatory Framework
  • 5.9. Industry Experts Views
  • 6. Australia Flour Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Size and Forecast By Types
  • 6.3. Market Size and Forecast By Nature
  • 6.4. Market Size and Forecast By Application
  • 6.5. Market Size and Forecast By Sales Channel
  • 7. Australia Flour Market Segmentations
  • 7.1. Australia Flour Market, By Types
  • 7.1.1. Australia Flour Market Size, By Wheat, 2018-2029
  • 7.1.2. Australia Flour Market Size, By Maize, 2018-2029
  • 7.1.3. Australia Flour Market Size, By Rice, 2018-2029
  • 7.1.4. Australia Flour Market Size, By Oats, 2018-2029
  • 7.1.5. Australia Flour Market Size, By Others, 2018-2029
  • 7.2. Australia Flour Market, By Nature
  • 7.2.1. Australia Flour Market Size, By Conventional, 2018-2029
  • 7.2.2. Australia Flour Market Size, By Organic, 2018-2029
  • 7.3. Australia Flour Market, By Application
  • 7.3.1. Australia Flour Market Size, By Bread and Bakery Products, 2018-2029
  • 7.3.2. Australia Flour Market Size, By Pasta and Noodles, 2018-2029
  • 7.3.3. Australia Flour Market Size, By Snacks, 2018-2029
  • 7.3.4. Australia Flour Market Size, By Baby Food, 2018-2029
  • 7.3.5. Australia Flour Market Size, By Animal Food, 2018-2029
  • 7.3.6. Australia Flour Market Size, By Others, 2018-2029
  • 7.4. Australia Flour Market, By Sales Channel
  • 7.4.1. Australia Flour Market Size, By Direct, 2018-2029
  • 7.4.2. Australia Flour Market Size, By Indirect, 2018-2029
  • 8. Australia Flour Market Opportunity Assessment
  • 8.1. By Types, 2024 to 2029
  • 8.2. By Nature, 2024 to 2029
  • 8.3. By Application, 2024 to 2029
  • 8.4. By Sales Channel, 2024 to 2029
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Company 1
  • 9.2.1.1. Company Snapshot
  • 9.2.1.2. Company Overview
  • 9.2.1.3. Financial Highlights
  • 9.2.1.4. Geographic Insights
  • 9.2.1.5. Business Segment & Performance
  • 9.2.1.6. Product Portfolio
  • 9.2.1.7. Key Executives
  • 9.2.1.8. Strategic Moves & Developments
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

Table 1: Influencing Factors for Australia Flour Market, 2023
Table 2: Australia Flour Market Size and Forecast By Types (2018, 2023 & 2029F)
Table 3: Australia Flour Market Size and Forecast By Nature (2018, 2023 & 2029F)
Table 4: Australia Flour Market Size and Forecast By Application (2018, 2023 & 2029F)
Table 5: Australia Flour Market Size and Forecast By Sales Channel (2018, 2023 & 2029F)
Table 6: Australia Flour Market Size of Wheat (2018 to 2029) in USD Million
Table 7: Australia Flour Market Size of Maize (2018 to 2029) in USD Million
Table 8: Australia Flour Market Size of Rice (2018 to 2029) in USD Million
Table 9: Australia Flour Market Size of Oats (2018 to 2029) in USD Million
Table 10: Australia Flour Market Size of Others (2018 to 2029) in USD Million
Table 11: Australia Flour Market Size of Conventional (2018 to 2029) in USD Million
Table 12: Australia Flour Market Size of Organic (2018 to 2029) in USD Million
Table 13: Australia Flour Market Size of Bread and Bakery Products (2018 to 2029) in USD Million
Table 14: Australia Flour Market Size of Pasta and Noodles (2018 to 2029) in USD Million
Table 15: Australia Flour Market Size of Snacks (2018 to 2029) in USD Million
Table 16: Australia Flour Market Size of Baby Food (2018 to 2029) in USD Million
Table 17: Australia Flour Market Size of Animal Food (2018 to 2029) in USD Million
Table 18: Australia Flour Market Size of Others (2018 to 2029) in USD Million
Table 19: Australia Flour Market Size of Direct (2018 to 2029) in USD Million
Table 20: Australia Flour Market Size of Indirect (2018 to 2029) in USD Million

Figure 1: Australia Flour Market Size By Value (2018, 2023 & 2029F) (in USD Million)
Figure 2: Market Attractiveness Index, By Types
Figure 3: Market Attractiveness Index, By Nature
Figure 4: Market Attractiveness Index, By Application
Figure 5: Market Attractiveness Index, By Sales Channel
Figure 6: Porter's Five Forces of Australia Flour Market
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Australia Flour Market Overview, 2029

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