North America Rapeseed Oil Market Outlook, 2028

Rapeseed oil is widely used around the world. It’s famous for its affordability and versatility as cooking oil and is commonly found in salad dressings, fried foods, and baked goods. In the vast landscapes of North America, where the amber waves of grain stretch, rapeseed oil has quietly woven itself into the tapestry of the continent's culinary landscape. With its golden hue mirroring the warmth of a Midwestern sunset, rapeseed oil has emerged as a versatile and sustainable cooking companion. From the fertile fields of the Canadian prairies to the rolling hills of the American heartland, this oil has become a symbol of the harmonious coexistence between agriculture and nature. Rapeseed oil, commonly known as canola oil in North America, has experienced a consistent and substantial increase in consumption over the years. This growth can be attributed to several factors. Firstly, canola oil is known for its heart-healthy properties, being low in saturated fat and high in beneficial omega-3 fatty acids. As health-conscious consumers seek out more nutritious cooking oils, canola oil has become a preferred choice. Furthermore, the versatility of canola oil has played a significant role in its consumption. It is widely used in various cooking methods, from frying to baking, and is a key ingredient in many processed foods. This versatility has made it a staple in North American kitchens. According to the research report "North America Rapeseed Oil Market Outlook, 2023-28," published by Bonafide Research, the market was valued at near to USD 37 Billion market size in 2022. The rapeseed oil market in North America is experiencing a significant expansion in recent years. The agricultural landscape in North America is evolving to accommodate the increased cultivation of rapeseed. Farmers are recognizing the crop's profitability and resilience in various climate conditions, contributing to a rise in production. Moreover, rapeseed oil's potential for use as a biodiesel feedstock is also playing a role in its market expansion. As consumers become more environmentally conscious, they are inclined to choose oils with a lower carbon footprint. Canola's efficient land usage and reduced greenhouse gas emissions compared to some other oil crops align with these sustainability goals. North America is home to several prominent companies and facilities in the production of rapeseed oil, with a focus on canola oil, which is a specific type of rapeseed. Cargill is one of the largest agribusiness companies in the world and has a significant presence in the North American canola oil market. They operate several processing plants across Canada, particularly in Alberta, Saskatchewan, and Manitoba, where canola cultivation is prolific. Cargill is known for its commitment to sustainable and traceable supply chains.

The report is divided on the basis of regions United States, Canada, and Mexico. In North America, the highest production of rapeseed oil is primarily concentrated in two regions: the Canadian Prairies and the Northern United States. Canada, in particular, is a significant contributor to rapeseed oil production in North America. The Canadian Prairies, encompassing provinces like Alberta, Saskatchewan, and Manitoba, are known for their vast rapeseed (canola) fields. Canola is a type of rapeseed and is a major crop in Canada, with the country being one of the world's largest producers and exporters of canola oil. In the United States, the Northern Plains states, including North Dakota and Montana, also have a substantial presence in rapeseed oil production. These states have seen an expansion of rapeseed cultivation in recent years due to the increasing demand for canola oil in various food applications and as a biodiesel feedstock. Both of these regions benefit from favorable climate conditions and extensive agricultural infrastructure, contributing to their prominence in rapeseed oil production. According to the Canola Council of Canada, Canada is one of the largest buyers of canola seed, oil and meal, the total annual vegetable oil consumption in Canada (2021) was nearly 18 MMT (million metric tons). From this the rapeseed/canola oil was 2 MMT, valued at around USD 4.9 billion. U.S. canola had record production in 2022, up a whopping 45% from 2021, according to the USDA's National Agricultural Statistics Service. Nearly 2.2 million acres were harvested with an average yield of around 1,826 pounds per acre, resulting in near to 4 billion pounds of canola. The report is segmented on the basis of Nature of Rapeseed oil that is Organic and Conventional. In North America, the conventional type of rapeseed oil currently holds the largest market share. Conventional rapeseed oil has been the dominant choice for consumers and food manufacturers for many years due to its wide availability, lower price point, and versatility in various culinary applications. It has been a staple in the region's cooking oils. However, a noticeable trend in recent years suggests that the organic type of rapeseed oil is poised for significant expansion in the coming years. This shift can be attributed to evolving consumer preferences and a growing demand for organic and natural food products. Health-conscious consumers are increasingly seeking organic alternatives that are free from synthetic pesticides and genetically modified organisms (GMOs). Organic rapeseed oil aligns with these preferences, as it is produced from non-GMO seeds and typically cultivated with organic farming practices that prioritize sustainability and environmental responsibility. Moreover, the demand for organic rapeseed oil is also being driven by the desire for transparency in the food supply chain. Consumers are increasingly interested in knowing where their food comes from and how it's produced. Organic certification provides assurance of environmentally friendly and sustainable farming methods. According to the End- Users of rapeseed oils, the report has been categorized into three end -users type; Households, Industrial, and Food Service. Rapeseed oil enjoys diverse applications, with its highest usage occurring in households. This widespread household preference for rapeseed oil is due to its versatility in everyday cooking. It is a popular choice for frying, sautéing, baking, and salad dressings, due to its neutral flavor profile and high smoke point. Many households appreciate its heart-healthy qualities, such as low saturated fat content and high levels of beneficial omega-3 fatty acids. Following households, the industrial sector constitutes another significant market for rapeseed oil. Industries use rapeseed oil for a wide range of purposes, including lubricants, biodiesel production, and as an ingredient in various manufacturing processes. Its availability, along with its desirable chemical properties, makes it a valuable resource for industrial applications. In food services, rapeseed oil also plays a crucial role. Restaurants, cafeterias, and catering businesses often use rapeseed oil for cooking due to its reliability under high-temperature conditions. Its ability to provide consistent frying results without imparting unwanted flavors to food makes it a preferred choice in professional kitchens. This multifaceted utility contributes to rapeseed oil's enduring popularity and demand across various sectors.

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Manmayi Raval

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According to the Rapeseed oil market, the report is segmented on the basis of distributional channels, which includes Online and Offline distribution of oils. The distribution of rapeseed oil in North America primarily/majorly occurs through offline channels, with a significant presence in conventional brick-and-mortar stores and hypermarkets/supermarkets. These traditional retail outlets have historically been the go-to places for consumers to purchase cooking oils, including rapeseed oil. The widespread availability and convenience of these physical stores have contributed to their prominence in rapeseed oil distribution. Direct sales, include sales directly from manufacturers or through farmer's markets, also play a noteworthy role in rapeseed oil distribution. This approach allows producers to establish a direct connection with consumers, often emphasizing the quality and origin of their products. However, one of the notable trends in the distribution of rapeseed oil is the expansion of online sales. E-commerce platforms have gained popularity as consumers increasingly seek the convenience of shopping from home. Online retailers offer a wide range of cooking oils, including rapeseed oil, and provide consumers with the option to explore different brands and varieties. The online sales segment for rapeseed oil is expected to exhibit a robust CAGR from 2023 to 2028, reflecting the increasing shift towards online shopping in the food and cooking oil market. This growth in online sales can be attributed to factors such as convenience, a broader product selection, and the ability to access detailed product information and reviews. As consumers continue to embrace e-commerce for their shopping needs, the online distribution channel is likely to play an increasingly significant role in the rapeseed oil market in North America in the coming years. The COVID-19 pandemic had a multifaceted impact on the rapeseed oil market in North America. Initially, during the early stages of the pandemic, there was a surge in demand for various cooking oils, including rapeseed oil, as consumers stocked up on essential food items. This led to temporary supply disruptions and higher prices as manufacturers and suppliers struggled to meet the sudden spike in demand. However, as the pandemic continued, the market dynamics evolved. The closure of restaurants, hotels, and catering services, as well as changes in consumer behavior, led to a decrease in demand for rapeseed oil in the foodservice sector. On the other hand, there was a sustained increase in demand for cooking oils in households, as more people cooked and baked at home due to lockdowns and restrictions. This shift in consumption patterns benefited the retail segment of the rapeseed oil market. Furthermore, the pandemic affected supply chains, causing some disruptions in the production and distribution of rapeseed oil. These disruptions were primarily related to labor shortages, logistical challenges, and delays in shipping. However, the rapeseed oil industry adapted by implementing safety measures and adjusting to the evolving situation. Start-ups/ Events/ News •U.S. startup produces rapeseed oil from food waste. A startup called Olio has developed a process to produce rapeseed oil from food waste. The company says that its process can convert up to 90% of food waste into oil, which can then be used for cooking, biodiesel, or other applications. •Rapeseed oil research could lead to new biofuels as Researchers at the University of Alberta are studying ways to use rapeseed oil to produce new biofuels. The researchers say that their research could lead to the development of biofuels that are more efficient and sustainable than current options. •Rapeseed Oil World Expo: This annual event brings together farmers, processors, and other stakeholders in the rapeseed oil industry from around the world. The expo features exhibits, presentations, and networking opportunities. The next Rapeseed Oil World Expo will be held in Winnipeg, Manitoba, Canada in 2023. •Rapeseed Innovation Forum: This forum provides a platform for researchers, entrepreneurs, and other innovators to share their ideas and collaborate on new developments in rapeseed oil production and use. The forum is held every two years in a different location in North America. The next Rapeseed Innovation Forum will be held in Minneapolis, Minnesota, USA in 2024.

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Considered in this report: •Geography: North America •Historic year: 2017 •Base year: 2022 •Estimated year: 2023 •Forecast year: 2028 Aspects covered in this report: •North America Rapeseed Oil Market with its value and forecast along with its segments •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation Countries covered in the report: •United States •Canada •Mexico By Nature: •Conventional •Organic By End User: •Household •Industrial •Food Service By Distributional Channel: •Conventional Store •Hypermarket/Supermarket •Direct Sales •Online •Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Rapeseed Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.