South Africa Sunflower Oil Market Outlook, 2028

Sunflower oil is the fifth in production among edible vegetable oils in the world. The sunflower oil market in South Africa has been a crucial component of the country's agricultural and culinary landscape. Sunflower oil is popular cooking oil in South Africa, widely used for its neutral flavor and health benefits. It has a high smoke point, which means it can withstand high cooking temperatures without breaking down and producing harmful compounds. This makes it a preferred choice for deep frying and other high-heat cooking methods. Nutritionally, sunflower oil is appreciated for its heart-healthy attributes. It contains predominantly monounsaturated and polyunsaturated fats, including essential fatty acids like omega-6. These fats can help reduce "bad" LDL cholesterol levels when used in moderation, promoting cardiovascular health. Additionally, sunflower oil is a good source of vitamin E, an antioxidant that supports overall well-being. The country has a significant sunflower oil production capacity, with key sunflower-producing regions including the Free State, North West, and Mpumalanga. South Africans use sunflower oil for various culinary purposes, from frying and baking to salad dressings, making it a versatile choice in their kitchens. The market is influenced by factors such as weather conditions, agricultural practices, and consumer preferences. Domestic demand for sunflower oil has increased in recent years as processors have built refineries and large buyers have committed to future purchases. According to the research report "South Africa Sunflower Oil Market Outlook, 2023-28," published by Bonafide Research, is predicted to expand significantly during the course of the forecast year 2023-2028. The South Africa sunflower oil market has witnessed a steady increase in recent years, driven by several noteworthy trends. One prominent trend is the growing consumer preference for healthier cooking oils. Sunflower oil is low in saturated fats and rich in beneficial nutrients, making it a popular choice among health-conscious individuals. This shift towards healthier dietary choices has significantly boosted the demand for sunflower oil in the country. Furthermore, the expansion of the South African food industry and the rise of the culinary culture have also played a pivotal role in driving market growth. Sunflower oil is a versatile cooking ingredient used in a wide range of culinary applications, from frying to baking and salad dressings. Additionally, the increased awareness of locally-produced and sustainable products has contributed to the growth of the South African sunflower oil market. Consumers are increasingly seeking out products that support local agriculture and reduce their carbon footprint.

On the basis of nature of oil, the market is segmented into Organic and Conventional type of Oil. In South Africa, conventional sunflower oil continues to dominate the market, holding the largest market share. This can be attributed to several factors. Firstly, conventional sunflower oil has been a staple in South African households for decades, establishing a strong presence and consumer trust over the years. Its affordability and widespread availability make it an accessible option for a broad segment of the population, contributing to its market leadership. Conventional sunflower oil's versatility in cooking applications plays a significant role in maintaining its dominance. It is used for frying, sautéing, baking, and salad dressings, making it a versatile choice for both home cooks and the foodservice industry. Its neutral flavor profile allows it to complement a wide variety of dishes, aligning with the diverse culinary preferences in the country. However, there is a noticeable and promising trend towards the expansion of organic sunflower oil in South Africa. As consumers worldwide become increasingly health-conscious and environmentally aware, the demand for organic and sustainably produced products has been on the rise. Based on the end-users, the report is divided into three categories: households, businesses, and food services. Sunflower oil is multipurpose and popular cooking oil in South Africa, mostly used in domestic settings. Its widespread use in home kitchens—from frying to baking and salad dressings—can be due to its versatility in the kitchen, neutral flavor, and low cost. Due to its accessibility and adaptability in daily cooking, sunflower oil has established itself as a household essential. Beyond domestic consumption, a sizeable portion of South Africa's industrial sectors also use sunflower oil. It is used as a key ingredient in a variety of items, including snacks, baked goods, and ready-to-eat meals, and plays a crucial role in the food processing sector. Commercial frying operations like fast food restaurants and snack producers choose it because of its high smoke point and bland flavor. Additionally, sunflower oil is used in non-food industries including biofuels and cosmetics. Due to its moisturizing and emollient qualities, it is utilized in skincare products in the cosmetic industry. A sustainable substitute for conventional fossil fuels, the manufacturing of biodiesel from sunflower oil supports South Africa's efforts in renewable energy. The market for sunflower oils is divided into online and offline distribution based on the channels used for distribution. Sunflower oil has historically been sold mostly in traditional brick-and-mortar stores and hypermarkets/supermarkets in South Africa. These physical retail locations have long been the first choice for customers looking to buy cooking supplies like sunflower oil. These businesses' reputation for ease, reliability, and familiarity has contributed significantly to their success. However, there has been a discernible increase in online channel sales in recent years. Several causes have contributed to this shift. Firstly, the rapid growth of e-commerce platforms in South Africa has made it increasingly convenient for consumers to shop for groceries, including cooking oils, from the comfort of their homes. The convenience of doorstep delivery and the availability of a wide range of brands and variants have attracted consumers to explore online options. Secondly, the COVID-19 pandemic accelerated the adoption of online shopping for essential items, including sunflower oil, as consumers sought contactless and safer shopping alternatives. Moreover, online platforms often offer attractive discounts and promotions, making sunflower oil and other grocery items more affordable for price-conscious consumers.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: South Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • South Africa Sunflower Oil Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Nature: • Conventional • Organic

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By End User: • Household • Industrial • Food Service By Distributional Channel: • Conventional Store • Hypermarket/Supermarket • Direct Sales • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.