United States (USA) Microwave Oven Market Overview, 2028

The demand for microwave ovens in the US will increase due to the country's expanding younger population, which is significantly dependent on them for their food preparation needs due to their hectic lifestyles and ongoing busy schedules. Advantages of microwave ovens, such as wide-spread applications and the ability to reduce cooking and baking time without warming the surrounding air, further support the growth of the United States microwave oven market. Additionally, growing awareness among consumers and increasing purchasing power among consumers are expected to increase the demand for microwave ovens in the country and thus substantiate the growth of the United States microwave oven market in the future. Consistent research and technological advancement are also major factors in market growth. Technological advancements like smart display, touch control, and auto menu have a number of preset programmes, thus influencing consumer preferences towards the product and driving the growth of the United States microwave oven market in the forecast period. With a growing focus on health and wellness, some microwave oven models were equipped with features tailored to healthier cooking, such as steam cooking options and sensor cooking that can automatically adjust cooking times and power levels. The US microwave oven market was competitive, with several major players in the industry. Prominent brands included Panasonic, Whirlpool, Samsung, LG, and Sharp, among others. Competition often drives innovation and improves features. Consumer preferences varied based on factors such as cooking needs, kitchen space, and budget. Some consumers preferred larger microwave ovens with convection and grill features for versatile cooking, while others sought compact models for basic reheating and defrosting. According to the research report "United States of America Microwave Oven Market Overview, 2028," published by Bonafide Research, the United States of America Microwave Oven market was valued at more than USD 2.50 Billion in 2022. One of the primary drivers is the convenience offered by microwave ovens. They allow for quick and easy food preparation, reheating, and defrosting, which aligns with the fast-paced lifestyles of many Americans. With more people leading busy lives, there is a growing demand for appliances that can help reduce cooking time. Microwave ovens fit this need perfectly, making them a staple in many households. As urbanisation continues and living spaces in cities become smaller, compact microwave ovens are in high demand. These appliances are designed to fit in smaller kitchens and apartments. Health-conscious consumers seek microwave ovens with features like steam cooking, which can help retain nutrients in food. Some models are also designed to support healthier cooking methods. Economic conditions, including factors like employment rates and disposable income, can impact consumer spending on appliances. During economic downturns, consumers may delay appliance purchases, while economic growth can boost demand. Trends in cooking and eating habits can also affect microwave oven demand. For example, the popularity of microwaveable meals, frozen foods, and ready-to-eat products can drive demand for microwave ovens. Based on the types of ovens, which include convection, grill, and solo, among them in the USA, convection is the leading market. Conventional ovens have traditionally held a prominent position in the American kitchen due to their versatility and performance for a wide range of cooking tasks. These ovens provide precise temperature control and are well-suited for baking, roasting, broiling, and more elaborate cooking processes. Americans have a strong culinary tradition, including baking homemade cookies, roasting Thanksgiving turkeys, and preparing casseroles, all of which benefit from the consistent heating and temperature options offered by conventional ovens. While microwave ovens excel at quick reheating and defrosting tasks, conventional ovens continue to be the go-to choice for preparing family meals and special occasions. Moreover, the trend towards healthier cooking methods, such as baking and roasting with less oil, further enhances the appeal of conventional ovens. While microwave ovens offer unparalleled convenience, their role remains complementary to the enduring popularity of conventional ovens in American households.

In terms of production, which includes household and commercial, among them, commercial will grow at the highest rate. The expanding foodservice industry, which includes restaurants, hotels, catering services, and fast-food chains, is a major driver. As the demand for convenient dining options continues to rise, commercial kitchens are increasingly relying on microwave ovens to expedite food preparation, heating, and cooking processes. Commercial microwave ovens enable quick service and consistent food quality, which are essential in meeting customer expectations for fast and efficient dining experiences. Advancements in technology are fueling the growth of commercial microwave ovens. Manufacturers are continually innovating, producing models with features like inverter technology for precise cooking control, faster cooking times, and enhanced energy efficiency. These innovations make commercial microwave ovens even more appealing to businesses seeking to improve their kitchen operations. The trend towards healthier eating options is influencing the commercial food industry. Commercial microwave ovens are being used to steam vegetables, cook lean proteins, and reheat health-conscious menu items, aligning with the growing consumer preference for nutritious meals. As businesses adapt to these dietary trends, the demand for advanced commercial microwave ovens is expected to surge. According to the report structure, they are segmented into built and counter; among them, the counter has the highest market share. Countertop microwave ovens are typically more affordable than built-in or over-the-range models. This affordability makes them accessible to a wide range of consumers, including those with budget constraints. Many American households prioritise cost-effective kitchen appliances, and countertop microwaves fit this criterion. Countertop microwaves are incredibly easy to install. They don't require any special modifications to kitchen cabinetry or ventilation systems, which is a significant advantage for homeowners and renters alike. Users can simply plug them into a standard electrical outlet, making them a hassle-free addition to any kitchen. In the event of a malfunction or the need for replacement, countertop microwaves can be easily swapped out with a new unit, minimising downtime in the kitchen. This contrasts with built-in models, which may require more complex installation and potentially costly modifications. In the USA, many people live in rental apartments where they may not have the freedom to install built-in or over-the-range microwaves. Countertop microwaves are the go-to choice for renters, as they can be moved without leaving a permanent fixture. Based on the distribution channel, which includes offline and online, among them, online will grow with the highest CAGR rate. Online shopping offers unparalleled convenience for consumers. Purchasing a microwave oven online eliminates the need to visit physical stores, allowing customers to browse, compare prices, and make purchases from the comfort of their homes. This convenience aligns with the broader trend of e-commerce growth in the USA. Online retailers often offer competitive pricing due to lower overhead costs compared to brick-and-mortar stores. This can result in cost savings for consumers, making online purchases an attractive option. Online platforms make it easy for consumers to compare microwave oven prices, features, and specifications across multiple brands and models. This transparency empowers shoppers to make informed decisions. Detailed product information, customer reviews, and ratings are readily available online. This wealth of information assists consumers in evaluating microwave ovens based on performance, durability, and user experiences, enhancing their confidence in their purchase decisions.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: United States of America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United States of America Microwave Oven market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Convection • Grill • Solo

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By production: • Household • Commercial By structure: • Built-in • Counter top By Distribution: • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Microwave Oven industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.