Turkey Inbound Medical Tourism Market Overview, 2028

Hospitality, or "ho?görü" in Turkish, is deeply ingrained in Turkish culture. From the moment international patients step foot in Turkey, they are welcomed with open arms. Medical tourists often recount stories of how the kindness and warmth of Turkish people made them feel at ease, even in unfamiliar surroundings. This hospitality extends to medical professionals, ensuring that patients feel comfortable and cared for during their medical treatments. Turkish healthcare providers understand that medical tourism is not just about treatments; it's about the overall experience. The concept of holistic patient care is embraced, which involves personalized treatment plans, attentive aftercare, and emotional support. This approach goes beyond medical procedures, fostering a sense of trust and comfort between patients and healthcare providers. Language barriers can often be a concern for international patients. Turkey's medical tourism culture addresses this by offering multilingual support. Many medical professionals and staff members are fluent in English and other languages, ensuring effective communication and clear understanding between patients and caregivers. Inbound medical tourism packages in Turkey often go beyond medical treatments. They may include airport transfers, accommodation in reputable hotels, guided city tours, and leisure activities. This comprehensive approach not only enhances the patient experience but also allows patients to explore Turkey's historical landmarks and vibrant culture during their recovery period. According to the research report "Turkey Inbound Medical Tourism Market Overview, 2028," published by Bonafide Research, the Turkey Inbound Medical Tourism market is expected to add USD 4.40 Billion from 2023 to 2028. Turkish healthcare institutions are increasingly obtaining international accreditations and certifications from recognized bodies such as the Joint Commission International (JCI). These certifications affirm the quality and safety of medical services provided, instilling confidence in international patients. The cost-effectiveness of medical treatments in Turkey remains a significant driving force. Patients can receive high-quality medical care at a fraction of the cost they might incur in their home countries. This affordability factor continues to attract patients seeking value without compromising on quality. The COVID-19 pandemic accelerated the adoption of telemedicine in Turkey's medical tourism market. Virtual consultations, remote diagnostics, and telehealth services have become more prevalent, allowing patients to access medical advice and follow-up care from their home countries. Turkey's reputation as a hub for cosmetic procedures is expanding. With skilled plastic surgeons, innovative techniques, and competitive prices, the country has become a sought-after destination for aesthetic treatments such as hair transplants, liposuction, and facelifts. While Istanbul remains a medical hotspot, other cities like Antalya, Izmir, and Ankara are also developing their medical tourism infrastructure. This decentralization allows patients to access quality healthcare services across different regions of Turkey.

In terms of treatment type the market is divided into Cancer Treatment / Oncology, Cosmetic Treatment, Orthopedics Treatment / Spine Treatment, Cardiovascular Treatment, Fertility Treatment / IVF Treatments, Neurological Treatment, Organ Transplant, Bariatric Treatment, Dental Treatment, Alternative Treatment, Ophthalmology Treatment, Other Treatments. Turkey has gained a reputation for housing skilled and experienced cosmetic surgeons who excel in a wide range of procedures. From hair transplants and facelifts to liposuction and breast augmentation, Turkish cosmetic surgeons offer world-class expertise that resonates with patients seeking transformative changes. Perhaps one of the most significant drivers of the cosmetic treatment segment's growth is the cost-effectiveness of procedures in Turkey. Patients can undergo cosmetic treatments of comparable quality at a fraction of the cost they might incur in their home countries, making Turkey an attractive destination for aesthetic enhancements. Perhaps one of the most significant drivers of the cosmetic treatment segment's growth is the cost-effectiveness of procedures in Turkey. Patients can undergo cosmetic treatments of comparable quality at a fraction of the cost they might incur in their home countries, making Turkey an attractive destination for aesthetic enhancements. In addition, Turkey has made significant advancements in its oncology services, boasting a team of experienced oncologists, radiologists, surgeons, and supportive care specialists. The multidisciplinary approach ensures that patients receive comprehensive and personalized treatment plans that encompass surgery, chemotherapy, radiation therapy, immunotherapy, and targeted therapies. While offering top-tier cancer care, Turkey remains cost-effective compared to many Western countries. The combination of high-quality treatment and competitive pricing attracts patients seeking cost-efficient yet effective cancer therapies. Private hospitals offer modern and comfortable facilities with amenities that ensure the comfort and well-being of medical tourists during their stay. Private providers often have staff proficient in multiple languages, facilitating effective communication and providing a more comfortable experience for international patients. Dedicated international patient coordinators assist medical tourists with travel arrangements, appointments, and any concerns throughout their medical journey. Private providers offer educational resources to medical tourists, helping them understand their treatment options and make informed decisions. Private hospitals often provide user-friendly online platforms that allow medical tourists to book appointments and services conveniently. In addition, The public segment can leverage its advantage in offering cost-effective medical treatments, catering to medical tourists who prioritize affordable healthcare without compromising quality. Public hospitals could emphasize providing medical tourists with an immersive cultural experience, combining medical treatments with opportunities to explore Turkish culture and heritage. Considered in this report • Geography: Turkey • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • Turkey Inbound Medical Tourism market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Treatment Type • Cancer Treatment / Oncology • Cosmetic Treatment • Orthopaedics Treatment / Spine Treatment • Cardiovascular Treatment • Fertility Treatment / IVF Treatments • Neurological Treatment • Organ Transplant • Bariatric Treatment • Dental Treatment • Alternative Treatment (Acupuncture, Ayurveda, Homeopathy, Naturopathy, Chinese or Oriental medicine, Chiropractic and osteopathic medicine, Massage, Body movement therapies, Tai chi, Yoga, Dietary supplements, Herbal medicine, Nutrition/diet, Electromagnetic therapy, Reiki, Qigong, Meditation, Biofeedback, Hypnosis, Art, dance, and music, Visualization and guided imagery, etc.) • Ophthalmology Treatment • Other Treatments (Dermatological treatments, ENT (Ear, Nose, and Throat) treatments, Allergy and Immunology treatments, Sleep disorder treatments, Mental health and psychological treatments, Urology, diabetology, Proctology, Vascular Surgery, etc.) By Service Providers • Private • Public

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Inbound Medical Tourism industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.