South Africa Furniture Market Overview, 2028

South Africa's rich cultural diversity has a significant influence on the furniture market. Indigenous traditions, art, and design aesthetics from various communities contribute to the unique styles and materials used in furniture production. The South African furniture market is influenced by global design trends, with consumers seeking contemporary, modern, and innovative furniture designs that align with international aesthetics. Furthermore, economic factors, such as consumer spending power, disposable incomes, and employment rates, influence the purchasing behaviour of consumers in the furniture market. The growth of the middle class in South Africa has expanded the consumer base for furniture, with more individuals seeking to furnish their homes with quality and stylish pieces. Media, including interior design and lifestyle magazines, play a role in shaping consumer preferences and introducing new design concepts. The development of real estate projects, including residential, commercial, and hospitality properties, drives the demand for furniture to furnish these spaces. Furthermore, South African furniture designers are gaining international recognition for their innovative and creative designs that often blend traditional craftsmanship with contemporary concepts. This innovation has led to a growing presence of South African furniture in global design exhibitions. According to the research report "South Africa Furniture Market Overview, 2028," published by Bonafide Research, the South Africa furniture market is expected to add more than USD 4 billion from 2023 to 2028. South Africa is experiencing a significant shift in population from rural to urban areas. The allure of better job opportunities, access to services, and improved living standards is drawing people to cities and urban centres. This population influx translates to a higher demand for housing and furniture to furnish these new living spaces. Furthermore, urbanisation drives the need for new residential and commercial properties to accommodate the growing urban population. As housing and commercial developments continue to expand, there is a corresponding requirement for furniture to outfit these spaces, whether they are apartments, offices, or retail establishments. As well, urbanisation contributes to a surge in residential construction projects, including apartment complexes and gated communities. These new housing developments require a significant amount of furniture to furnish each unit, driving demand within the furniture market. Urbanisation often leads to the growth of retail and commercial spaces, including shopping malls, restaurants, cafes, and offices. These spaces require furniture for both customer comfort and interior design purposes. Urban areas generally have higher disposable incomes due to access to better job opportunities. This increased consumer spending power allows individuals and families to invest in higher-quality and more aesthetically pleasing furniture pieces. As well, urbanisation is accompanied by evolving interior design preferences. Urban dwellers often prioritise modern and contemporary aesthetics, leading to a demand for furniture pieces that align with these design sensibilities. This includes sleek, minimalist, and innovative designs that cater to urban lifestyles.

Based on the material types, which include wood, metal, glass, plastic, and others, among them, wood is the leading market in the country. Wood has deep cultural significance in South Africa. Many indigenous communities have a tradition of working with wood, crafting intricate carvings, furniture, and functional items. Woodworking skills are passed down through generations, making wood furniture an embodiment of cultural heritage and craftsmanship. Wood furniture exudes a timeless and natural beauty that resonates with consumers seeking warmth, elegance, and a connection to nature in their living spaces. The unique grain patterns, textures, and colours of different wood species contribute to the aesthetic appeal of wooden furniture. Based on the product types, they include beds, tables and desks, sofas and couches, chairs and stool, cabinets and shelves, and others. In South Africa, the bed is leading the market; furthermore, chairs and tools are also growing. As urbanisation continues and living spaces become more compact, there is a growing demand for furniture that is space-efficient and versatile. Chairs and stools are inherently flexible and can be easily integrated into various living areas, making them suitable for both small apartments and larger homes. Furthermore, many consumers are seeking furniture that can serve multiple purposes. Chairs and stools can be used for seating, as impromptu side tables, or even as decorative accents, making them valuable additions to homes with multi-functional spaces. Based on the category segment, which includes outdoor and indoor spaces, among them, indoor is leading the market with the highest market share. South African culture places a strong emphasis on indoor living spaces. Many families and individuals spend a significant amount of time indoors due to factors such as privacy, security, and the desire for comfortable and controlled environments. As a result, indoor furniture is a vital component of creating inviting and functional interior spaces. Based on the application market, which includes residential, office, hotel, and others (hospital furniture), in South Africa, the hospital segment has the second highest market share. South Africa has been investing in expanding and upgrading its healthcare infrastructure, including hospitals, clinics, and medical centres. This growth in healthcare facilities drives the demand for a wide range of specialised furniture to equip these spaces. The growing population, along with advancements in medical technology and increased healthcare awareness, has led to an increased demand for healthcare services. Hospitals require furniture that is not only functional and practical but also supports patient care and comfort. Based on the distribution channel, it includes specialty stores, supermarkets, hypermarkets, online stores, and others. In the South African furniture market, specialty stores are leading the market with the highest market share. Specialty stores focus exclusively on furniture and home decor, allowing them to develop a deep understanding of the products they offer. This expertise helps them provide tailored guidance and recommendations to customers, enhancing the overall shopping experience. Furthermore, specialty stores often offer a diverse range of furniture styles, designs, and brands, catering to a variety of consumer preferences. This extensive selection allows customers to find furniture that aligns with their specific tastes and needs. Considered in this report

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Manmayi Raval

Research Consultant

• Geography: South Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Africa Furniture with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Material • Wood • Metal • Plastic • Glass • Others By product • Beds • Tables & Desks • Sofa & Couch • Chairs & Stools • Cabinets & Shelves • Other By Category • Indoor • Outdoor By Application • Residential • Office • Hotel • Others (Hospital Furniture) By Distribution Channel • Specialty Stores (Traditional Stores, Branded Furniture/Flagships Stores, Lifestyle Stores, Home Centers) • Supermarkets and Hypermarkets (Department Stores, Discount Department Stores) • Online • Others (Office Supply Stores, Buying Through a Designer) The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Furniture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.