Australia Non-Sugar Sweetener Market Overview, 2028

In recent years, health-conscious consumers and a rising knowledge of the negative effects of excessive sugar consumption have resulted in a dramatic transformation in the Australian sweetener market. As consumer worries about obesity, diabetes, and other diet-related health issues have grown, they are actively seeking better alternatives to sugar without sacrificing taste. This demand has resulted in tremendous expansion in the non-sugar sweeteners market in Australia. Non-sugar sweeteners, often known as artificial sweeteners or sugar substitutes, are chemicals that deliver a sweet flavor without increasing blood sugar levels or adding significant calories. The extensive use of non-sugar sweeteners can be attributed to their numerous benefits, which include weight management, diabetes control, and improved dental health. With these advantages in mind, the Australian non-sugar sweeteners market has grown significantly in recent years. Stevia, derived from the leaves of the Stevia rebaudiana plant, has become one of Australia's most popular natural sweeteners. It is well known for its strong sweetness without calories, making it an ideal choice for diabetics and those watching their weight. Aside from health concerns, factors such as urbanization, changing lifestyles, and a demand for convenience have all contributed to the growing popularity of non-sugar sweeteners. Packaged foods and beverages, such as soft drinks, sweets, and baked goods, have changed, with many manufacturers reformulating their products to include non-sugar sweeteners. According to the research report "Australia Non-Sugar Sweeteners Market Overview, 2028," published by Bonafide Research, the Australia Non-Sugar Sweeteners market was valued at USD 138.14 Million in 2022. The creation of natural sweetener blends was a notable trend in the non-sugar sweeteners market. Manufacturers were blending several non-sugar sweeteners, such as stevia and erythritol, to make goods with a more balanced taste profile and improved baking and cooking functionality. To accommodate consumers different taste preferences, companies are releasing novel-flavored non-sugar sweeteners. Sweeteners were flavored with vanilla, fruit extracts, and caramel to create a distinctive and delightful sweetening experience in beverages, desserts, and other products. A sizable portion of the population is looking for non-sugar sweeteners with minimal or no calorie content. These sweeteners are used as part of their calorie-controlled diets and weight-loss initiatives. Customers with special dietary requirements, such as diabetics and those following keto or low-carb diets want non-sugar sweeteners that do not elevate blood sugar levels or affect carbohydrate intake. Because of the growing popularity of ketogenic and low-carb diets, there is a greater need for non-sugar sweeteners that are compatible with these dietary regimens. Non-sugar sweeteners have also been adopted by the snack food sector in order to offer healthier alternatives to traditional sugary snacks. The trend of lowering sugar in coffee beverages helped to increase the acceptance of non-sugar sweeteners as a way to sweeten coffee without adding calories in Australia, which is recognized for its robust coffee culture. Australian culinary trends, such as home baking and cooking, contributed to the need for non-sugar sweeteners that could be used in a variety of recipes.

Based on product type market is divided into nutritive and non-nutritive products. The nutritive type is predicted to be the fastest growing product during the anticipated time frame. Nutritive sweeteners, such as erythritol and monk fruit extract, are frequently obtained from natural sources, making them appealing to consumers looking for natural and plant-based alternatives to standard sugar. Many Australians are looking for non-sugar sweeteners that taste and feel similar to sugar but are derived from natural sources. Nutritive sweeteners, unlike some non-nutritive sweeteners, are generally well tolerated by most people and are less likely to produce digestive disorders such as bloating or gas. Furthermore, based on type market include high-intensity sweeteners, high fructose syrup and low-intensity sweeteners. High intensity sweeteners type dominates the market of Australia. Because high-intensity sweeteners are substantially sweeter than sugar, very tiny amounts are required to obtain the desired level of sweetness. This saves manufacturers money while providing consumers with long-lasting sweetness in a modest quantity. To address the need for low-sugar choices, the food and beverage sector has adopted high-intensity sweeteners in product reformulation. These sweeteners have been successfully implemented into a wide range of items, including beverages, desserts, and snacks. Some high-intensity sweeteners, such as stevia and monk fruit extract, have no effect on blood sugar levels, making them tempting to consumers looking to stabilize blood glucose levels or reduce their glycemic load. Based on source market is divided into artificial, sugar alcohol and natural. There is significant demand for natural source in non-sugar sweeteners in Australia and expected to be the fastest growing segment during the forecast period. Natural sweeteners are frequently processed minimally, which corresponds with the trend of wanting goods with fewer and more identifiable ingredient labels. These sweeteners are believed to be more healthy and closer to their natural state. Individuals with diabetes or those following low-carb or ketogenic diets may benefit from naturally produced sweeteners such as stevia and monk fruit extract. These sweeteners have little effect on blood sugar levels, making them feasible options for those with certain dietary requirements. Furthermore, based on application market is segmented into food & beverages (bakery, confectionery, dairy, juices, functional drinks, carbonated drinks), nutrition and health supplements, pharmaceuticals and cosmetics and personal care. Cosmetics and personal care application is expected to register highest growth rate in Australia. Non-sugar sweeteners like stevia can give lip balms and lip glosses a sweet taste, making them more fun to use without the need for added sugars. Considerations: Some non-sugar sweeteners, such as erythritol, are thought to be safe for those with specific food allergies or intolerances, making them appropriate for use in products aimed at sensitive skin or allergies. Considered in this report: • Geography: Australia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report: • Australia Non-Sugar Sweeteners market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Source: • Artificial • Sugar Alcohol • Natural By Type: • High-Intensity Sweeteners • High Fructose Syrup • Low-Intensity Sweeteners

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By Product Type: • Non- Nutritive • Nutritive By Application: • Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks) • Nutrition and Health Supplements • Pharmaceuticals • Cosmetics and Personal Care The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Non-Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.