Saudi Arabia Spreads Market Overview, 2031

The spreads market in Saudi Arabia has evolved significantly over the past few decades, transitioning from traditional, simple products to a diverse array of spreads that reflect both local and global influences. Historically, the Saudi breakfast table consisted primarily of bread, olive oil, and local honey, but as the country became more urbanized and globalized, international products such as Nutella and Skippy peanut butter found their way into Saudi households. The increasing exposure to Western diets has led to a surge in the demand for spreads, particularly chocolate spreads, peanut butter, and jams, in both retail and foodservice channels. Over time, Saudi consumers have shown a growing preference for healthier and more convenient options, such as sugar-free, low-fat, and organic spreads. In response to this, brands like Almarai and Savola have expanded their offerings to include healthier varieties of their traditional spreads, including low-calorie peanut butters and fruit jams with reduced sugar content. The demand for plant-based products has also started to gain momentum in Saudi Arabia, mirroring a global trend, with brands such as MaraNatha offering almond and peanut butters that cater to health-conscious and vegan consumers. Furthermore, the increasing focus on sustainability is evident in the use of eco-friendly packaging by brands like Al-Watania, who are shifting to recyclable materials to meet consumer preferences for sustainable options. As Saudi Arabia’s consumer base becomes more diverse and health-conscious, the spreads market continues to evolve to cater to both traditional tastes and modern health trends.

According to the research report, "Saudi Arabia Millets Market Outlook, 2031," published by Bonafide Research, the Saudi Arabia Millets market is anticipated to add to more than USD 720 Million by 2026–31. The spreads market in Saudi Arabia is growing rapidly, driven by changing dietary habits, the rise of health-conscious consumers, and the increasing demand for premium and international products. Traditionally, spreads such as dates syrup (a key local product) and honey were prevalent in Saudi homes, but over the years, more variety has entered the market. Nutella, a global leader in chocolate spreads, continues to dominate the market, with a significant share of the segment, especially in urban areas where Western influence is strong. However, the demand for healthier and more natural options has led to the rise of local and international brands offering low-sugar, low-fat, and organic spreads. Almarai, a major player in the Saudi food industry, has introduced a range of jams and spreads with less sugar, targeting the growing segment of health-conscious consumers. Meanwhile, Sadia, another key local brand, has also ventured into the spreads category with nut-based options, catering to the increasing demand for protein-rich and plant-based spreads. The growing popularity of e-commerce platforms like Noon and Souq.com has enabled consumers in Saudi Arabia to access a broader range of spreads, both local and international, at their convenience. Additionally, the spread of café culture in major cities like Riyadh and Jeddah has contributed to the expansion of spreads used in specialty coffees, pastries, and breakfast items. With an increasing interest in premium and artisanal products, Saudi consumers are willing to pay a premium for high-quality spreads, such as those made with organic ingredients or unique flavors like pistachio or date-based spreads. The Saudi spreads market is poised for continued growth, driven by innovation, the rise of health-focused options, and a growing preference for both local and global brands.

In Saudi Arabia, spreadable fats like butter, margarine, and cheese are popular in everyday meals, with brands like Almarai and Puck being household names in the region. Butter, often used in cooking and spreading on bread, enjoys steady demand, particularly for breakfast dishes. Almarai, one of the leading dairy producers in the region, offers a wide range of butters and margarine products that cater to both traditional tastes and modern preferences. Fruit jams and preserves are also widely consumed in Saudi Arabia, with local brands like Al Khobar and Nakhla providing a range of fruit spreads made from popular fruits like strawberry, apricot, and mango. These jams are commonly enjoyed with flatbreads, samit (sesame bread), or as part of traditional breakfast meals. Nut-based spreads, especially peanut butter, have seen a rise in popularity in Saudi Arabia, driven by global food trends and an increasing interest in healthy snacks. International brands like Skippy and Jif are widely available in supermarkets, while local brands like Al Kabeer offer peanut butters and almond-based spreads. Chocolate spreads, such as Nutella, are popular, especially among children and younger consumers, who enjoy spreading them on bread or using them as a topping for desserts like Kunafa (a popular Middle Eastern dessert). Savory spreads like Hummus and Tahini are deeply embedded in Saudi Arabian cuisine and are often used as spreads in sandwiches or accompaniments to dishes like Shawarma. Honey-based spreads are gaining popularity, particularly among consumers seeking more natural sweeteners. Local honey producers like Al Sada and Al Rawabi provide high-quality honey-based spreads for health-conscious customers.

In Saudi Arabia, conventional spreads continue to dominate the market, with butter, margarine, and fruit jams remaining staples in households across the country. Brands like Almarai and Nakhla are widely trusted for their consistent product quality and long-standing presence in the market. However, there is a growing trend towards organic and plant-based spreads, driven by an increasing awareness of health and wellness among consumers. Organic fruit jams and nut-based spreads are gaining traction, particularly in urban areas like Riyadh and Jeddah, where the demand for clean-label and natural products is rising. Brands like Al Rawabi are introducing organic honey-based spreads, while international brands such as Oatly and Miyoko's Creamery are tapping into the plant-based butter segment, catering to the growing number of vegan and vegetarian consumers in Saudi Arabia. These plant-based spreads are particularly appealing to younger consumers who are more conscious of dietary restrictions, animal welfare, and environmental sustainability. The shift towards organic and plant-based products also reflects global health trends and the influence of Western eating habits, where plant-based diets are becoming increasingly popular. Despite this shift, conventional spreads remain deeply embedded in Saudi food culture, with butter and margarine products still dominating most households, particularly in more rural and traditional areas. The gradual growth of organic and plant-based options suggests a changing landscape in the Saudi spreads market, as consumers seek healthier alternatives without compromising on taste.

In Saudi Arabia, hypermarkets and supermarkets are the primary distribution channels for spreads, with major retailers like Carrefour, Panda, and Al-Othaim offering a wide selection of spreadable products. These large chains carry both international and local brands, from traditional butter and margarine to organic and plant-based spreads. Carrefour and Panda are particularly important as they cater to a wide demographic, including expatriates and locals alike, and provide access to a variety of premium and affordable spread options. Convenience stores, such as 7-Eleven and Al-Dawaa, also play an important role, particularly in urban centers where consumers seek quick, on-the-go options. These stores offer small, single-serve portions of fruit jams, peanut butter, and other spreads, making them convenient choices for busy individuals. E-commerce is becoming an increasingly popular distribution channel in Saudi Arabia, with online shopping platforms like Souq (now part of Amazon) and Noon offering a broad range of spreads, from everyday butter to organic and specialty spreads. The convenience of home delivery is particularly appealing to consumers, especially in the context of busy urban lifestyles and the COVID-19 pandemic, which accelerated the shift toward online shopping. Foodservice channels, including restaurants, cafés, and hotels, also contribute to the distribution of spreads, especially savory varieties like Hummus and Tahini, which are used as accompaniments to dishes like Falafel and Shawarma. Local markets and artisanal stores are also gaining ground, particularly in cities like Riyadh and Jeddah, where there is a growing interest in premium and organic spreads. The variety of distribution channels ensures that Saudi consumers have convenient access to both traditional and modern spread options across the country. 



Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Spreads Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spreadable Fats (Butter, Margarine & Cheese)
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads

By Nature
• Conventional
• Organic / Plant Based

By Distribution Channel
• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodserive & Direct Sales)