Germany Probiotics Market Overview, 2028

The health and wellness aspirations of consumers across the country are increasingly affecting dietary choices. This, in turn, contributes to the purchasing habits of an informed consumer in modern times, which have come to incorporate supplements such as probiotics. Probiotics, which are living bacteria and yeasts that provide health advantages when taken, have grown in popularity among German customers who are becoming more health-conscious. Germans have embraced probiotics as an intrinsic part of their daily routine, with a strong emphasis on maintaining a healthy lifestyle and a growing knowledge of the interplay between gut health and overall wellness. The German populace has exhibited a strong preference for preventive health measures, which has spurred demand for probiotic goods throughout the country. With a growing emphasis on preventative healthcare and a shift towards natural therapies, probiotics have emerged as a popular option for people looking to improve their gut health. From nutritional supplements to functional foods and beverages, the market for probiotics in Germany has grown fast, thanks to a mix of consumer awareness, scientific study, and healthcare professional endorsement. As the benefits of probiotics become more widely recognised, Germany is projected to see an increase in novel probiotic products as well as a rising emphasis on personalised nutrition customised to individual gut health. One of the latest trends in Germany is the growing demand for diverse strains of probiotics. Consumers are seeking a wider range of beneficial bacteria, such as Lactobacillus acidophilus, Bifidobacterium lactis, and Saccharomyces boulardii, which offer specific health benefits. According to the research report "Germany Probiotics Market Overview, 2028," published by Bonafide Research, the Germany Probiotics market was valued at USD 1.60 Billion in 2022. Germany has made considerable advances in the field of probiotics, which are live bacteria that provide health advantages when taken in sufficient quantities. Germany has emerged as a prominent actor in studying the potential of probiotics in improving human health and well-being, as a country famous for its strong concentration on scientific research and innovation. Researchers and professionals in Germany have been actively involved in researching diverse strains of beneficial bacteria and their uses, resulting in significant advances in a variety of fields. Germany has been at the forefront of probiotic research, from revolutionary research on the gut microbiome to the production of innovative probiotic formulations and the investigation of their medicinal potential. Additionally, the country has witnessed a surge in the availability of probiotic products, with an increasing number of consumers recognizing their positive impact on digestive health, immunity, and overall wellness. German customers are regarded as being health-conscious and interested in natural and alternative cures. German consumers are becoming more aware of the need to maintain a healthy gut flora and the possible advantages of probiotics. As a result, demand for probiotic products has gradually increased, encouraging manufacturers to develop a diverse range of new and specialised probiotic offerings to meet this market's needs.

Germany has specific government rules and regulations in place regarding probiotics. The regulation of probiotics in Germany falls under the framework of the European Union (EU) regulations, as Germany is a member state of the EU. The key regulatory body responsible for overseeing the safety and labeling of probiotics in Germany is the Federal Office of Consumer Protection and Food Safety (Bundesamt für Verbraucherschutz und Lebensmittelsicherheit, BVL). Probiotic strains that were not commonly consumed in the EU before May 1997 are classified as "novel foods." Novel foods require authorization before they can be placed on the market. The European Food Safety Authority (EFSA) assesses the safety of novel probiotic strains, and once approved, they can be marketed in Germany. The EU Regulation on nutrition and health claims made on foods (Regulation EC No 1924/2006) applies to probiotic products. Probiotic manufacturers must comply with the regulation's requirements for making health claims. Claims related to the maintenance of a healthy digestive system or improvement of gut health is commonly associated with probiotics. The product type of the market includes, probiotics food & beverages, probiotics dietary supplements, and animal feed. Among them the market is dominated by probiotics food and beverages with market share of more than 78% in Germany. Germany has a long history of consuming fermented foods and beverages, such as sauerkraut, kefir, and yoghurt, which contain naturally beneficial bacteria. This cultural acceptance of fermented goods has opened the path for the market acceptance of probiotic foods and beverages. With an increasing emphasis on health and wellbeing, German consumers are looking for goods that support intestinal health and general well-being. Probiotics are known to have digestive health advantages, immunological support, and other positive impacts. Probiotic foods and beverages provide an easy and practical way for people to integrate these helpful microbes into their everyday diet. Germany's food and beverage industry has introduced a wide range of innovative products in response to the increased demand for probiotics. Probiotic-infused variations of classic items, such as probiotic yoghurt, have been developed, as have new and creative probiotic-rich food and beverage options. This product innovation has contributed to the market dominance of probiotic foods and beverages. The probiotics products are majorly distributed through hypermarket and supermarket and are the leading distribution channel of the market in Germany. Probiotic products are available in supermarkets and hypermarkets from a variety of brands and producers. They usually include separate sections or aisles for health foods, organic items, or dietary supplements, with probiotics prominently displayed. This wide range of goods allows customers to evaluate different brands, flavours, and formats to get the probiotic supplements that best suit their interests and needs. A substantial percentage of consumers have easy access to hypermarkets and supermarkets. They have numerous sites throughout Germany, including urban and suburban areas, making it easy for consumers to purchase for their daily requirements. Many people buy probiotics as part of their daily food shopping routine, and hypermarkets and supermarkets offer a one-stop shopping experience where they can purchase probiotic products along with other household items. some of the main hypermarkets and supermarkets in Germany that distribute probiotics includes, Aldi, Lidl, Rewe, Edeka, Kaufland and many more.

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Manmayi Raval

Research Consultant

Based on end use segmented, the market is bifurcated into human and animal. Probiotics are majorly consumed by humans and is dominating the market with significant market share as well. he use of probiotics for human consumption aligns with the growing focus on health and wellness in Germany. Consumers are increasingly seeking natural and holistic approaches to support their well-being. Probiotics are recognized for their potential to improve digestive health, strengthen the immune system, and promote overall wellness. This focus on personal health drives the demand for probiotics in the human end use segment. Digestive health issues, such as irritable bowel syndrome (IBS), bloating, and constipation, are prevalent among individuals in Germany. Probiotics have gained popularity as a natural solution to alleviate these issues and promote a healthy gut. The human end use segment dominates the probiotics market as consumers seek probiotic supplements, foods, and beverages to support their digestive well-being. The ingredient type of the market is divided into bacteria and yeast. Bacteria are widely used for making probiotics products and are significantly leading the market in Germany as well. Bacteria have long been recognized as the primary microorganisms used in probiotic formulations. Extensive scientific research has focused on understanding the beneficial effects of specific strains of bacteria on human health. This scientific understanding has led to the identification of well-studied and widely accepted bacterial species, such as Lactobacillus and Bifidobacterium, which are commonly used as probiotic ingredients. Furthermore, bacteria strains used in probiotics have demonstrated efficacy and safety in numerous clinical studies. These studies have shown their positive effects on various aspects of human health, including digestive health, immune function, and overall well-being. The efficacy and safety profiles of bacteria-based probiotics have garnered trust among consumers and healthcare professionals, driving their dominance in the market. Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany Probiotics market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Products type • Probiotics Food and Beverages • Probiotics Dietary Supplements • Animal Feed By End user • Human • Animal By Ingredient Type • Bacteria • Yeast By Form • Liquid • Powder • Gel By Distribution channel: • Hypermarkets and Supermarkets • Pharmacies/Drugstores • Convenience Stores • Specialty stores • Online • Others The approach of the report This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.