United Kingdom (UK) E-Pharmacy Market Overview, 2028

The e-pharmacy market in the UK was growing rapidly, driven by factors such as convenience, increased internet penetration. E-pharmacies often integrate telemedicine services, allowing individuals to consult with healthcare professionals remotely. Online consultations provide a convenient way for patients to receive advice, prescriptions, or treatment plans without physically visiting a doctor's office. The integration of telemedicine services within e-pharmacies enhances the overall value proposition and expands the range of services available. E-pharmacies prioritize secure data protection to safeguard customer information and ensure confidentiality. They implement robust cyber security measures, encryption protocols, and compliance with data protection regulations to prevent unauthorized access or data breaches. Protecting sensitive medical and personal information is crucial in maintaining customer trust. Some people appreciate the access to healthcare professionals provided by e-pharmacies. Through telemedicine services and online consultations, individuals can seek medical advice, obtain prescriptions, or discuss their healthcare concerns remotely. This accessibility to expert advice can be beneficial, especially for minor ailments or non-emergency medical queries. The COVID-19 pandemic has accelerated the adoption of e-pharmacies. Lockdowns, social distancing measures, and concerns about visiting physical pharmacies have prompted more people to explore online options for obtaining medications and healthcare products. The pandemic has further highlighted the value of e-pharmacies in providing convenient and contactless access to healthcare services. According to the research report "UK E-Pharmacy Market Overview, 2028," published by Bonafide Research, the UK e-pharmacy market is projected to reach market size more than USD 9 Billion by 2028. Consumer behavior has shifted towards online shopping across various industries, including healthcare. People are increasingly comfortable with making purchases online, including medications and healthcare products. The convenience, ease of use, and cost savings associated with e-pharmacies align with changing consumer behavior and contribute to the market's growth. Personalization is a growing trend across industries, and e-pharmacies can capitalize on this opportunity. By leveraging data analytics and customer insights, e-pharmacies can offer personalized recommendations, medication reminders, and tailored health information. Providing a personalized experience can enhance customer engagement and satisfaction. Furthermore, collaborating with healthcare providers, clinics, and hospitals can create synergies for e-pharmacies. Partnerships can enable seamless prescription transfers, referral systems, and joint initiatives to improve patient care. Integrating e-pharmacy services with healthcare provider networks can increase the reach and impact of e-pharmacies. Technological advancements continue to present opportunities for e-pharmacies. Investing in cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and blockchain can enhance operational efficiency, medication safety, and customer experience. For example, AI-powered chatbots can provide instant customer support and guidance.

The UK has a well-established regulatory framework for e-pharmacies, ensuring the safety and quality of medications and healthcare products. Regulatory bodies such as the Medicines and Healthcare Products Regulatory Agency (MHRA) and the General Pharmaceutical Council (GPhC) set standards and guidelines for e-pharmacies to operate in compliance with relevant laws and regulations. E-pharmacies in the UK can obtain accreditation and certifications, such as the MHRA's "Registered Internet Pharmacy" logo or the GPhC's "Registered Pharmacy" status. These accreditations demonstrate adherence to quality standards and provide assurance to customers regarding the authenticity and safety of medications purchased from e-pharmacies. In addtion, some e-pharmacies in the UK collaborate with the National Health Service (NHS) to provide services such as electronic prescription services and medication delivery. These partnerships enhance the accessibility and convenience of e-pharmacy services for NHS patients and contribute to the integration of e-pharmacies within the broader healthcare system. E-pharmacies in the UK emphasize the involvement of qualified pharmacists in the prescription fulfillment process. Pharmacists review prescriptions, provide advice and counseling to customers, and ensure the safe and appropriate use of medications. This emphasis on pharmacist involvement helps maintain a high standard of patient care and medication safety. According to product type includes, Skin Care (Skin diseases & skin injuries), Allergy & food intolerance, Stomach, Intestines & Digestion, Diabetes Care, Heart care, circulation & veins, BP, cholstrol, Orthopedic (muscles, bones, joints), Urology (Bladder, Kidney & Prostate), Animal pharmacy, Naturopathy, ENT (Eyes, ears, Tooth & Mouth), Cold flu, vitamins & minerals, Cosmetics, Painkiller, Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation. The naturopathy products are anticipated to gain highest CAGR during the forecast period. Naturopathy focuses on holistic approaches to health and wellness, emphasizing natural remedies, nutrition, and lifestyle changes. In recent years, there has been a growing interest among consumers in natural and alternative health solutions, including herbal supplements, homeopathic remedies, and other naturopathic products. : E-pharmacy platforms provide consumers with the convenience of purchasing products online, often with doorstep delivery. This accessibility and convenience factor can contribute to the growth of various product categories, including naturopathy products. Consumers can easily browse, compare, and order naturopathy products through e-pharmacies, expanding their reach and availability. The availability of information through the internet and social media has empowered consumers to educate themselves about naturopathic approaches to health. As awareness of naturopathy increases, more people may be inclined to try these products, driving the demand within the e-pharmacy market. Based on drug type, the market is divided into Prescription drug, Over-the-counter drug. The prescription drug is significantly leading the market in United Kingdom. E-pharmacy platforms often streamline the process of obtaining prescription medications. Patients can upload their prescriptions, browse available options, and compare prices, allowing them to make informed decisions. Online platforms may also offer competitive pricing, discounts, and promotions, potentially reducing the overall cost of prescription medications. Additionally, e-pharmacies can save time for patients by eliminating the need to wait in line at a physical pharmacy. Prescription drugs are subject to strict regulations to ensure their safety, efficacy, and appropriate use. E-pharmacy platforms in the UK adhere to these regulations and provide a convenient and reliable channel for consumers to access prescription medications. The e-pharmacy model allows patients to upload their prescriptions, have them verified by licensed pharmacists, and receive their medications through secure delivery. Some of the well-known E-Pharmacy brands that provides prescription drugs include, Pharmacy2U, Boots , LloydsPharmacy, Well Pharmacy, Simple Online Pharmacy, Pharmacy Direct GB, Clear Chemist and many more.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: UK • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • UK E-Pharmacy market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Skin Care (Skin diseases & skin injuries) • Allergy & food intolerance, Stomach, Intestines & Digestion • Diabetes Care • Heart care, circulation & veins, BP, cholstrol • Orthopedic (muscles, bones, joints) • Urology (Bladder, Kidney & Prostate) • Animal pharmacy • Naturopathy • ENT (Eyes, ears, Tooth & Mouth) • Cold flu • vitamins & minerals • Cosmetics • Painkiller • Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation)

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By Delivery Type • Prescription drug • Over-the-counter drug The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the E-Pharmacy industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.