Argentina RTD Tea & Coffee Market Overview, 2028

Coffee and tea have significant cultural importance in Argentina. Coffee is commonly consumed throughout the day, with a strong preference for espresso-based drinks. Tea is also highly regarded, with mate being the most popular traditional herbal infusion. This cultural significance contributes to a strong consumer base and demand for RTD tea and coffee products. Furthermore, Argentina has a deep-rooted culture of consuming mate, an herbal tea traditionally prepared by steeping dried leaves of the yerba mate plant. While mate is typically consumed hot and prepared in a gourd with a metal straw (bombilla), the RTD tea market in Argentina has introduced ready-to-drink mate beverages. These RTD mate drinks offer a convenient and accessible way to enjoy the flavours and benefits of mate on-the-go. Moreover, Argentina has a strong café culture, with coffee playing a significant role in people's daily lives. The country has a preference for espresso-based coffee beverages, and this coffee culture extends to the RTD coffee market. RTD coffee options in Argentina often focus on capturing the rich and bold flavours of traditional Argentine coffee and espresso. In addition, coffee trucks have become a popular trend in Argentina, especially in urban areas. These mobile coffee shops offer a variety of RTD coffee options, allowing consumers to enjoy their favorite brews conveniently on the street or at events. Coffee trucks often serve as hubs for coffee lovers and contribute to the vibrant coffee culture in Argentina.

According to the research report "Argentina Ready To Drink Tea & Coffee Market Overview, 2028," published by Bonafide Research, the Argentina ready to drink tea & coffee market was valued at more than USD 100 Million in 2022. Tea and coffee are increasingly seen as part of wellness rituals and mindful drinking practises. Consumers are incorporating these beverages into self-care routines, focusing on the sensory experience, mindfulness, and relaxation. Brands are promoting the ritualistic aspects of tea and coffee consumption to appeal to this wellness-oriented consumer mindset. Furthermore, with the rise of plant-based diets and lactose intolerance awareness, there is an increasing demand for ready-to-drink teas and coffees that are compatible with alternative milk options such as soy milk, almond milk, oat milk, or coconut milk. Brands are offering dairy-free and vegan-friendly options to cater to this growing consumer segment. Moreover, social media platforms, such as Instagram and YouTube, have become influential in shaping consumer preferences. Tea and coffee brands are leveraging these platforms to showcase their products, engage with consumers, and collaborate with influencers to reach a wider audience and create brand awareness. In addition, concerns about the environmental impact of packaging have prompted an increased emphasis on sustainable and eco-friendly packaging solutions. Companies are exploring options like biodegradable or compostable packaging materials as well as promoting recycling initiatives.

In the Argentina ready-to-drink (RTD) tea and coffee market, the distribution channels are segmented into off-trade and on-trade. Off-trade distribution channels include the sale of RTD tea and coffee through retail stores, where customers buy the products for consumption outside the store. For instance, the off-trade distribution segment in Argentina includes Coca-Cola Femsa, Bagley, La Virginia, Nestlé, and more. However, on-trade distribution channels include the sale of RTD tea and coffee for immediate consumption in cafes, coffee shops, restaurants, hotels, and other foodservice establishments. For instance, the on-trade distribution segment in Argentina includes Starbucks, Havanna, local cafés and restaurants, and many more.

The National Food Code (Código Alimentario Argentino) establishes regulations regarding food safety, including ready-to-drink tea and coffee products. It sets standards for hygiene, sanitation, and quality control during production, packaging, and storage. Additionally, labelling requirements dictate that product labels must include information such as ingredients, nutritional information, allergens, and expiration dates. Furthermore, manufacturers and distributors of ready-to-drink tea and coffee products are typically required to obtain sanitary registration from the National Food Safety and Quality Service (SENASA). This registration ensures compliance with health and safety regulations and enables the product to be legally marketed and sold in Argentina. Moreover, the National Institute of Industrial Technology (INTI) establishes quality standards for various food and beverage products, including tea and coffee. These standards may cover parameters such as moisture content, caffeine content, flavor profiles, and sensory characteristics. Compliance with these standards ensures that products meet minimum quality requirements. In addition, the National Institute of Consumer Affairs (INDECOM) oversees advertising and marketing regulations in Argentina. Advertisements for ready-to-drink tea and coffee products must comply with relevant advertising laws, which include restrictions on false or misleading claims, health-related statements, and targeting minors.

Considered in this report
• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Argentina Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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