Japan RTD Tea & Coffee Market Overview, 2028

Japan has a strong culture of convenience and on-the-go consumption. Ready-to-drink tea and coffee products are widely available in vending machines, convenience stores, and supermarkets, allowing consumers to easily access their favorite beverages wherever they go. The availability of a vast range of ready-to-drink options makes it convenient for consumers to satisfy their cravings without the need for preparation. Furthermore, Japanese brands frequently introduce seasonal and limited-edition ready-to-drink tea and coffee flavours to cater to consumer preferences and create excitement. These limited-time offerings often highlight popular seasonal flavours, such as cherry blossom or matcha flavours in spring, creating a sense of exclusivity and anticipation among consumers. Moreover, unlike in many other countries where sweetened beverages are prevalent, unsweetened tea is a popular choice in Japan. Ready-to-drink tea products often come in both sweetened and unsweetened varieties, catering to diverse consumer preferences. Unsweetened tea is particularly favored by health-conscious individuals. In addition, Japan is known for its extensive vending machine culture, and ready-to-drink beverages, including tea and coffee, are widely available through vending machines. These machines can be found on almost every street corner, providing 24/7 access to a variety of refreshing beverages. According to the research report "Japan Ready To Drink Tea & Coffee Market Overview, 2028," published by Bonafide Research, the Japan ready to drink tea & coffee market is projected to reach market size more than USD 30.5 Billion by 2028. The traditional Japanese tea ceremony, known as "sado" or "chado," has a significant influence on the appreciation and consumption of tea in Japan. This cultural heritage is often integrated into the ready-to-drink tea market, with brands emphasizing the importance of quality, aesthetics, and mindfulness associated with tea consumption. Furthermore, fusion flavours and innovative combinations are gaining traction in the ready-to-drink tea and coffee market. Brands are experimenting with blending different tea varieties, introducing fruit infusions, or combining tea with other botanical ingredients to create exciting flavor profiles. These unique and unexpected flavor combinations cater to adventurous consumers looking for new taste experiences. Moreover, with the increasing popularity of plant-based diets and lactose intolerance awareness, there is a growing demand for plant-based and dairy-free ready-to-drink tea and coffee options. Brands are introducing beverages made with alternative milks like soy, almond, oat, or coconut milk, providing options for consumers with dietary restrictions or lifestyle choices. In addition, Japanese consumers have shown interest in functional mushroom-based beverages, including those infused with mushrooms like reishi, lion's mane, or chaga. These mushrooms are believed to offer various health benefits, including immune system support, cognitive enhancement, and stress reduction. Ready-to-drink teas and coffees with mushroom infusions are emerging to cater to this demand.

Off-trade distribution channels often collaborate with beverage companies to launch limited-edition or seasonal RTD tea and coffee products. Furthermore, e-commerce platforms have gained significant traction in Japan, and this trend has extended to the RTD tea and coffee market. Online shopping allows consumers to conveniently browse and purchase a wide variety of RTD beverages, including tea and coffee, from the comfort of their homes. Moreover, convenience stores, such as 7-Eleven, FamilyMart, and Lawson, play a crucial role in the distribution of RTD tea and coffee in Japan. In addition, Japan has a vibrant specialty coffee culture with a growing number of independent coffee shops and specialty cafes. These establishments focus on providing high-quality, artisanal coffee beverages, including RTD options, to cater to coffee enthusiasts. While traditional hot matcha and hojicha teas have always been popular in Japan, there is a growing trend for iced matcha and hojicha drinks. Ready-to-drink iced matcha and hojicha beverages offer a refreshing twist on traditional tea flavours, making them appealing to consumers, particularly during the summer months. Furthermore, in addition to eco-friendly packaging materials, there is a focus on functional and sustainable packaging designs. Brands are incorporating features like resalable caps, spill-proof packaging, or heat-retaining properties to enhance the overall drinking experience and convenience. Sustainable packaging options, such as compostable materials or refillable containers, are also gaining attention. Furthermore, inspired by the success of nitro cold brew coffee, nitro-infused tea is gaining traction in Japan. Nitro-infused tea and coffee have a smooth and creamy texture with a frothy head, similar to draught beer. This unique serving method enhances the drinking experience and adds a touch of novelty to ready-to-drink beverages. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Aspects covered in this report • Japan Ready to Drink Tea & Coffee market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Ready to Drink Tea • Ready to Drink Coffee By Packaging • Pet Bottle • Canned • Glass Bottle • Fountain/Aseptic • Others (Pouches, Cartoons and Cups)

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Price • Regular ($0.50 to $2 per unit) • Popular Priced ($2 TO $4) • Premium ($4 to $8) • Super Premium (above $8) • Fountain By Distribution Channel • Off-trade • On-trade (Food Service and Vending) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.