Germany Fruit and Vegetable Juice Market Overview, 2028

Germany is one of the largest consumers of fruit and vegetable juice in Europe. On average, Germans consume more than 30 litres of juice per person per year, including both pure juices and juice blends. Furthermore, Germany has implemented initiatives to promote healthier eating habits among children, and one of the efforts includes serving fruit and vegetable juice in school cafeterias. This initiative aims to increase the consumption of nutritious beverages and provide children with essential vitamins and minerals. Moreover, juice bars and cafes have become increasingly prevalent across Germany. These establishments offer a wide range of freshly squeezed juices, juice blends, smoothies, and other healthy beverages. Juice bars often feature seasonal and locally sourced ingredients to provide customers with the freshest options. In addition, subscription-based juice services have gained popularity in Germany, allowing consumers to have fresh juices delivered to their doorstep regularly. These services offer convenience and a variety of flavours, catering to those who want to incorporate juices into their daily routines. Furthermore, fruit and vegetable juices are often used in traditional German dishes. For instance, apple juice is a common ingredient in traditional recipes like Sauerbraten (marinated pot roast) or Rotkohl (red cabbage). These juices add flavour and a touch of sweetness to the dishes. According to the research report "Germany Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the Germany fruit & vegetable juice market is projected to reach market size USD 7.84 Billion by 2028. The rise of plant-based diets and the increasing number of people adopting vegan lifestyles have impacted the juice market. Consumers are seeking plant-based alternatives to dairy products, and fruit and vegetable juices offer a nutritious and flavourful option. Plant-based milks, such as almond or oat milk, are often blended with fruits and vegetables to create dairy-free smoothies and juices. Furthermore, juice companies in Germany are introducing innovative blends and unique flavour combinations to cater to evolving consumer tastes. Blends of exotic fruits, vegetables, and herbs are becoming popular, offering consumers a diverse range of flavour experiences. For instance, juices with ingredients like ginger, turmeric, matcha, and spirulina are gaining attention for their taste profiles and potential health benefits.

The demand for organic fruit juices is on the rise in Germany. Consumers are willing to pay a premium for juices made from organically grown fruits, as they prioritise environmental sustainability and health. Organic fruit juices are often perceived as having higher quality and being free from pesticides and chemical residues. For instance, the most popular fruit juices in Germany include apple juice, orange juice, multifruit blends, grapefruit juice, berry juices, tropical fruit juices, cherry juice, cranberry juice, and more. In addition, Nectar in Germany is experiencing flavour innovation, with manufacturers introducing new and unique flavour combinations to attract consumers. This includes blends of traditional fruits like peach, apricot, and orange, as well as more exotic flavours such as mango, passion fruit, and pineapple. The focus is on offering a wide variety of options to cater to diverse taste preferences. Furthermore, nectar is not only consumed as a basic beverage but is also gaining recognition as a premium and gourmet product. In Germany Supermarkets and hypermarkets are the primary distribution channels for fruit juices. These include large retail chains such as Edeka, Rewe, Aldi, Lidl, and Kaufland. Supermarkets offer a wide variety of fruit juice brands and flavours, catering to the diverse preferences of consumers. They provide a convenient one-stop shopping experience and are known for competitive pricing and promotional offers. In addition, online retail has witnessed significant growth in Germany, and fruit juice brands are increasingly leveraging e-commerce platforms to reach consumers. Online retailers such as Amazon, Rewe Online, and Edeka24 offer a wide selection of fruit juices, allowing consumers to conveniently order and have the products delivered to their doorstep. Additionally, some fruit juice brands have their own online stores where customers can purchase directly from the manufacturer. Developments: • Rauch Fruchtsäfte: In 2021, Rauch Fruchtsäfte introduced new fruit juice products with a focus on health and wellness. They launched "Vitamin Boost" juices, which contain added vitamins and minerals to support immune health. Rauch also expanded its organic juice range, catering to the growing demand for organic and natural products. • Eckes-Granini Group: In 2021, Eckes-Granini made efforts to reduce the sugar content in its fruit juices. They continued to innovate and introduce new flavours to meet changing consumer preferences. The company also emphasized sustainable packaging solutions, including the use of recycled materials and eco-friendly packaging formats. • Lichtenauer: Lichtenauer, a German fruit juice brand, focused on expanding its product portfolio in 2021. They introduced new fruit juice blends and flavours, including innovative combinations such as apple and elderflower or apple and cherry. Lichtenauer also highlighted its commitment to using locally sourced fruits and sustainable production practices. • Valensina: Valensina, a well-known juice brand in Germany, launched a range of premium fruit juices in 2021. These juices were made from carefully selected fruits and offered unique flavour profiles. Valensina aimed to position itself as a brand for consumers seeking high-quality and indulgent fruit juice options. • Aldi and Lidl: Discount supermarket chains Aldi and Lidl continued to strengthen their presence in the fruit and vegetable juice market in 2021. They expanded their private label juice offerings, providing a wide range of affordable options to consumers. These supermarket chains also placed a focus on offering healthier alternatives, including organic and low-sugar fruit juices.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany Fruit & Vegetable Juice market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Fruit Juice • Vegetable Juice • Fruit and Vegetable Blend • Nectar

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By Distribution Channel • Supermarkets/Hypermarkets • Convenience Stores • Online • Others (Cafes, Clubs, Restaurants, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.