Mexico Sake Market Overview, 2028

Mexico currently has one sake brewer that goes by the name of Nami. This brewery has gained a very large following and popularity among Mexican people for the last four to five years. There is a growing interest in sake among Mexican consumers. This is due in part to the increasing popularity of Japanese cuisine in Mexico. As more and more Mexican consumers experience sake in Japanese restaurants, they are becoming more interested in trying it at home. With the expansion of international travel, trade, and cultural exchange, people around the world are becoming more exposed to diverse cuisines and beverages. Mexican consumers have developed a curiosity for different flavors and culinary experiences, which has contributed to the rising interest in sake. Sake is known for its versatility in pairing with various types of food, including both Japanese and non-Japanese cuisines. Mexican food has a wide range of flavors and ingredients, and sake can enhance the dining experience by providing a different taste profile and complementing certain dishes. While traditional Mexican alcoholic beverages like tequila and mezcal remain popular, there is a growing segment of the population that is exploring alternative alcoholic beverages. Sake offers a unique taste and experience compared to other spirits, attracting those seeking new and different options. Sake is often perceived as a premium and sophisticated beverage. In recent years, there has been a global trend towards premiumization in the alcohol industry, with consumers seeking high-quality and unique products. Sake fits into this trend, offering a distinct drinking experience and appealing to consumers looking for novel and exclusive options. According to the research report "Mexico Sake Market Overview, 2028," published by Bonafide Research, the Mexico Sake market is anticipated to grow at CAGR of 4.77% from 2023 to 2028. Sake is being increasingly used as an ingredient in creative cocktails and mixology. Mixologists are incorporating sake into innovative drink recipes, blending it with other spirits, fruits, herbs, and ingredients to create unique and refreshing concoctions. This trend reflects the versatility of sake as a base for cocktail experimentation. Restaurants and bars are offering curated sake pairing experiences, where specific sakes are carefully selected to complement different dishes. These experiences aim to enhance the dining experience by highlighting the synergy between sake and various cuisines, including traditional Japanese and Mexican fare. Sake is known for its versatility in pairing with various types of cuisine. Mexican consumers, known for their appreciation of diverse flavors and culinary experiences, have recognized the ability of sake to enhance their gastronomic journeys. This has contributed to the growth of sake's popularity as an accompaniment to different cuisines, including Mexican dishes. Mexican consumers who enjoy exploring different flavors and expanding their palate are drawn to sake as a unique and distinct beverage. Sake offers a range of flavor profiles, from dry and crisp to rich and fruity, providing a new sensory experience for those seeking variety in their drinks. Sake is often associated with sophistication and elegance. Mexican consumers looking for a refined and upscale drinking experience may prefer sake over other alcoholic beverages. Sake's delicate aromas, smooth texture, and cultural prestige add to its appeal as a beverage of choice for special occasions or when seeking a more elevated drinking experience.

In Mexico, the authority responsible for regulating alcoholic beverages, including sake, is the Federal Commission for the Protection against Sanitary Risks (Comisión Federal para la Protección contra Riesgos Sanitarios, COFEPRIS). COFEPRIS is an agency under the Mexican Ministry of Health (Secretaría de Salud) that oversees the regulation, control, and supervision of various health-related matters, including the production, importation, distribution, and commercialization of alcoholic beverages. COFEPRIS establishes and enforces regulations and standards to ensure the safety, quality, and proper labeling of alcoholic beverages, including sake. They are responsible for issuing licenses, permits, and authorizations to producers, importers, distributors, and establishments involved in the alcohol industry. COFEPRIS also conducts inspections, audits, and surveillance activities to monitor compliance with regulatory requirements. It's important to note that alongside COFEPRIS, other government agencies at the federal and state levels may also have certain roles and responsibilities in the regulation and oversight of alcoholic beverages. These agencies work together to ensure that sake and other alcoholic beverages meet the necessary legal and safety standards in Mexico. The Junmai Sake is one of the famous Sake in Mexico and is leading the market of Mexico as well. Junmai sake is made with rice and water only, which gives it a clean and refreshing taste that appeals to Mexican consumers. Mexican consumers are increasingly looking for natural and healthy products, and Junmai sake fits this trend perfectly. Junmai sake is relatively affordable, which makes it a good value for Mexican consumers. The average price of Junmai sake in Mexico is around $10 per bottle, which is significantly lower than the price of other types of sake. Junmai sake is becoming more widely available in Mexico. As more and more retailers begin to carry Junmai sake, it will become even more accessible to Mexican consumers. This will likely lead to even further growth in the Junmai sake market in Mexico. Junmai sake is brewed using traditional methods that focus on simplicity and purity. It is made with only rice, water, yeast, and koji (rice mold), without the addition of distilled alcohol. This adherence to traditional brewing practices resonates with consumers seeking an authentic and traditional sake experience. The age group of 40-60 years consumes sake the most in Mexico. Sake is often associated with certain health benefits, such as being gluten-free, low in sulfites, and containing natural antioxidants. The 40-60 year age group may be more health-conscious and inclined to choose beverages that align with their wellness goals. Sake's reputation as a healthier alcoholic option may appeal to individuals in this age group. Individuals in the 40-60 year age group may be more interested in exploring different cultures and diversifying their experiences. As sake is deeply rooted in Japanese culture, those with an interest in Japanese traditions, cuisine, or lifestyle choices may gravitate towards sake as a way to enhance their cultural experiences. The premium price range is expected to register a robust CAGR of the market in Mexico. As disposable income increases in Mexico, consumers are willing to spend more on premium products, including sake. The premium range of sake often offers higher quality, refined flavors, and a more sophisticated drinking experience, which may appeal to consumers with higher purchasing power. Initiatives aimed at promoting sake culture, such as sake tastings, festivals, and specialized sake bars, contribute to the growth of the premium range. These platforms provide opportunities for consumers to explore and develop a taste for premium sake, leading to increased demand and consumption.

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Manmayi Raval

Research Consultant

According the distribution channel, the market includes on-trade and off-trade. The off-trade are gaining popularity in Mexico By adopting off-trade distribution, sake producers can expand their market reach beyond traditional channels, such as restaurants or bars, and target a larger consumer base. This allows them to tap into new segments and regions, including areas where sake consumption may not be common or well-established. The growing popularity of Japanese cuisine and an increasing interest in exploring different alcoholic beverages may contribute to the rise in sake consumption. Off-trade distribution allows consumers to experiment with sake at their own convenience, aligning with evolving tastes and preferences. Considered in this report • Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Mexico Sake market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Types • Junmai • Ordinary sake • Honjozo • Junmai Ginjo • Ginjo • Junmai Daiginjo By Age Group • 40-60 Years Old • 20-40 Years Old • Above 60 Years Old By Price Range • Low • Premium • Medium By Application • Commercial Use • Home Use By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. ]