United States (USA) Beer Market Overview, 2028

For centuries, beer has held a special place in American culture. For centuries, beer has held a special place in American culture, evolving from early European settlers brewing their own concoctions to a thriving industry that stands as a testament to craftsmanship and creativity. The US beer market is one of the largest in the world, with a long-standing tradition of beer consumption deeply rooted in American culture. Beer has been a popular beverage choice for social gatherings, sporting events, and even casual evenings at home. The market encompasses a wide variety of beer styles, ranging from light and crisp lagers to bold and flavorful ales, along with specialty brews, seasonal offerings, and craft beers. Beer tourism has become a popular trend, with enthusiasts traveling to different regions to explore local breweries, attend beer festivals, and immerse themselves in the beer culture. States like California, Colorado, Oregon, and Pennsylvania have become beer tourism hotspots due to their vibrant beer scenes. Collaboration beers between breweries have become a popular trend, allowing brewers to combine their expertise and creativity to produce unique and limited-edition brews. This collaborative spirit fosters innovation and camaraderie within the industry. some of the leading brands in the US beer market are Budweiser, Bud Light, Coors Light, Miller Lite, Corona, Michelob Ultra, Heineken, Samuel Adams, Blue Moon, Yuengling. According to the research report "United States Beer Market Overview, 2028," published by Bonafide Research, The United States Beer Market was valued at above USD 115.56 Billion in 2022. In US, Local and independent breweries play a crucial role in the US beer market. These breweries often focus on small-batch production, unique flavors, and community engagement, adding diversity and distinctiveness to the industry. While traditional lagers and light beers have long been popular in the US, consumer preferences have been shifting towards more flavorful and hop-forward styles. India Pale Ales (IPAs), with their bold hop profiles, have gained significant popularity and become a staple in the craft beer scene. Canned beer has undergone a resurgence in the US. Craft breweries, in particular, have embraced cans for their portability, light protection, and sustainability. The shift from bottles to cans has also led to the adoption of eye-catching can designs and vibrant artwork, making beer packaging a form of art. The number of women involved in the brewing industry has been steadily increasing. More women are taking on roles as brewers, brewery owners, and beer industry professionals, contributing to the diversity and inclusivity of the beer market. US Beer Market is gaining recognition as a versatile beverage for pairing with food. Restaurants and breweries are offering beer pairing menus, showcasing the ability of beer to complement and enhance a wide range of culinary flavors. Craft breweries have gained popularity among consumers seeking unique flavors, high-quality ingredients, and locally produced beer. Craft beer consumption has been driven by younger demographics, who are more willing to experiment with different beer styles and support small and independent breweries. There has been a trend towards premium and specialty beers in the US market. Consumers are willing to pay a premium for beers that offer unique flavors and innovative brewing techniques. This has led to the rise of premium craft beers, barrel-aged beers, and specialty releases that cater to the demand for more exclusive and upscale beer options. The US beer market has witnessed a shift in drinking habits, with some consumers reducing their overall alcohol consumption or opting for lighter, lower-calorie options. This has led to the rise of light beers, low-alcohol session beers, and the popularity of hard seltzers, which offer a lighter and more refreshing alternative to traditional beers.

Beer and sports have a strong connection in the US. Major sporting events, such as the Super Bowl, World Series, and NBA Finals, often see increased beer consumption as fans gather to watch the games and enjoy their favorite brews. The US beer market is known for its creative and memorable advertising campaigns. From catchy slogans to iconic mascots and humorous commercials, beer brands have left a lasting impression on American consumers through their marketing efforts. Technology has influenced the beer market in various ways. Beer apps and websites provide information about breweries, beer styles, and ratings. Additionally, some breweries use advanced brewing equipment and automation to enhance efficiency and quality control. Large domestic beer brands like Anheuser-Busch InBev (Budweiser, Bud Light) and Molson Coors (Coors, Miller) have traditionally dominated the market, the emergence of craft breweries has revolutionized the industry. Craft beer, produced by small and independent breweries, has gained immense popularity among beer enthusiasts seeking unique flavors and high-quality brews. Some well-known and highly regarded breweries in the US are Anheuser-Busch InBev, Molson Coors, Sierra Nevada, The Boston Beer, Brooklyn Brewery. US beer market has faced various challenges, including increased competition, changing consumer preferences, and shifts in drinking habits. The rise of alternative beverages, such as hard seltzers and ready-to-drink cocktails, has captured the attention of younger consumers who are looking for lighter and more refreshing options. Nevertheless, the beer industry has demonstrated resilience by adapting to these changes and exploring new avenues for growth. US beer market is expected to continue its growth trajectory, driven by innovation, consumer demand for variety, and the enduring appeal of beer as a social beverage. Breweries of all sizes will continue to experiment with new flavors, brewing techniques, and sustainable practices to cater to the evolving tastes and preferences of consumers. Beer market in the US is a vibrant and ever-evolving industry, characterized by a wide range of beer styles, an increasing focus on craft and artisanal brews, and changing consumer preferences. Despite challenges and shifting dynamics, the beer market remains an integral part of American culture, and breweries continue to adapt and innovate to meet the demands of a diverse and discerning consumer base. Considered in this report: • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

Research Consultant

Aspects covered in this report: • United States Beer Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Lager • Ale • Stout & Porter • Malt • Others (pilsner, hard seltzer, kegs, porter) By Category: • Standard Beer • Premium Beer

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By Packaging: • Bottle • Cann By Production: • Macro Brewery • Micro Brewery • Craft Brewery By Beverages Type: • Alcoholic • Non- Alcoholic By Distribution Channel: • On trade • Off trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.