South America Plant-based Butter Market Outlook, 2028

Growing interest in plant-based lifestyles and the quest for versatile and sustainable alternatives drive market expansion in South America by 2028.

South America is known for its diverse culinary traditions, with each country and region having its own unique dishes and flavors. Plant-based butter has been incorporated into traditional recipes, adapting them to cater to vegetarian and vegan diets. South America is home to vast rainforests and diverse ecosystems. The region has seen a growing awareness of the environmental impact of animal agriculture, leading many consumers to choose plant-based alternatives like butter. South American cuisines often use locally sourced ingredients like coconut, avocado, palm oil, and various nuts in plant-based butter formulations, giving these products a distinct regional flavor. The adoption of vegan and vegetarian diets is on the rise in South America, driven by health and ethical considerations. Plant-based butter is a staple for individuals following these diets. As health consciousness grows, South American consumers are seeking healthier alternatives to traditional butter. Plant-based butter is often seen as a heart-healthy option due to its lower saturated fat content. Street food vendors in South American countries often use plant-based butter alternatives to create popular snacks and street food items, making them accessible and affordable to a wide range of consumers. Some South American cultures and religions have dietary restrictions that favor plant-based options, leading to the integration of plant-based butter into traditional dishes and rituals. Online vegan communities and forums in South American countries have become platforms for sharing plant-based butter recipes, culinary tips, and information on local product availability. Plant-based butter is favored by individuals with dietary restrictions, such as lactose intolerance or dairy allergies, as it provides a creamy and flavorful alternative. South America's natural beauty and wellness-focused tourism have given rise to health retreats and resorts that offer plant-based cuisine, often featuring plant-based butter as a key ingredient. Bakeries across South America are incorporating plant-based butter into their recipes to create dairy-free bread, pastries, and cakes, catering to customers with dietary restrictions. South American consumers with health challenges, such as heart disease or diabetes, often turn to plant-based diets and products like plant-based butter as a way to manage their conditions. According to the research report, “South America Plant-based Butter Market Outlook, 2028” published by Bonafide Research, the Plant-based Butter market is anticipated to grow during the forecast period. The prevalence of food allergies and intolerances, such as lactose intolerance, is driving consumers to seek dairy-free alternatives like plant-based butter to avoid discomfort and health issues. As plant-based butter becomes more accessible and competitively priced, it appeals to a broader range of consumers, including those looking for budget-friendly options. Celebrities and influencers in South America are increasingly endorsing plant-based diets and products, including plant-based butter, which can significantly influence consumer choices. Some consumers are turning to plant-based butter as a way to manage their weight and reduce saturated fat intake while still enjoying flavourful dishes. Many South American corporations are integrating corporate social responsibility (CSR) initiatives that include commitments to sustainability and ethical sourcing, which extend to the ingredients used in plant-based butter products. The aging population in South America is increasingly turning to plant-based diets and products, including plant-based butter, as part of a healthy lifestyle to support aging gracefully. Plant-based diets, which may include plant-based butter, are being explored as a way to manage chronic diseases like diabetes and hypertension, aligning with healthcare recommendations for better health outcomes. South America has regional dietary movements, such as "cruelty-free cuisine," which actively promotes plant-based butter and other cruelty-free ingredients. Plant-based butter, rich in healthy fats, is becoming a staple in the diets of South American athletes and sports enthusiasts looking to optimize their nutrition.

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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South America Plant-based Butter Market based on Country the market is segmented into Brazil, Argentina and Colombia. Brazil has the largest population in South America, offering a substantial consumer base for plant-based products like butter alternatives. This large market size provides ample opportunities for plant-based butter manufacturers to thrive. Brazil is rich in plant-based ingredients like tropical fruits, nuts, and oils, which are key components of plant-based butter. The availability of these ingredients supports local production and innovation. Brazil has a thriving vegan and vegetarian movement, driven by ethical, environmental, and health considerations. This movement has boosted the demand for plant-based products, including butter alternatives. Plant-based butter has been integrated into traditional Brazilian recipes, allowing those who follow plant-based diets to enjoy iconic dishes like "coxinha" (deep-fried dough stuffed with plant-based fillings), "acarajé" (deep-fried black-eyed pea fritters), and "feijoada" (a black bean stew). These adaptations cater to both traditional and contemporary dietary preferences. Street food vendors across Brazil have embraced plant-based butter in their offerings. You can find vegan versions of popular street food items like "pastel" (deep-fried pastries) and "tapioca" (cassava crepes) that use plant-based butter for a satisfying and cruelty-free experience. In Brazil, barbecue, known as "churrasco," is a beloved culinary tradition. Plant-based butter is used to create vegan-friendly marinades and basting sauces for grilled vegetables, tofu, and plant-based "meats." South American countries like Argentina, Brazil, and Chile have been investing in the cultivation of oats. This local sourcing of oats for plant-based butter production not only supports domestic agriculture but also ensures a consistent supply of oats. Oats are known for their relatively low environmental impact compared to some other crops. Consumers in South America, particularly those concerned about sustainability and climate change, are attracted to plant-based products made from oats. South America is known for its diverse dietary preferences and culinary traditions. Oats-based plant-based butter can adapt to these preferences and serve as a versatile ingredient in traditional and fusion recipes. Oat-based products, including plant-based butter, are often positioned as functional foods. They may include added nutrients like vitamins and minerals, appealing to consumers looking for products that offer health benefits beyond basic nutrition. Oats are often more cost-effective compared to some other nuts and seeds commonly used in plant-based products. This cost competitiveness can make oat-based plant-based butter an attractive option for price-sensitive consumers. Food companies in South America have been investing in research and development to enhance the taste, texture, and nutritional value of oat-based plant-based butter, addressing any previous barriers to adoption. In addition, Almonds are a nutrient-rich nut, known for their high content of healthy fats, protein, fiber, vitamins, and minerals. Almond-based plant-based butter is considered a nutritious alternative to dairy butter, appealing to health-conscious consumers seeking better dietary choices. South America, like many regions, has seen a rising interest in vegan and plant-based diets, driven by health, environmental, and ethical considerations. Almond-based plant-based butter aligns with these dietary preferences. Almond-based plant-based butter is often free from common allergens like soy, gluten, and dairy. This makes it a safe choice for individuals with various allergies or sensitivities. Some almond-based plant-based butter products are fortified with additional nutrients, such as vitamins and minerals, to appeal to health-conscious consumers. Plain plant-based butter serves as a versatile ingredient in both cooking and baking. It can be used in a wide range of recipes, from sautéing vegetables to making pastries and desserts. This versatility appeals to consumers who seek a single product for multiple culinary purposes. Plain plant-based butter closely mimics the taste and functionality of traditional dairy butter without adding distinct flavors. This makes it suitable for traditional South American dishes and recipes where the neutral taste of butter is preferred. Plain plant-based butter often contains familiar and minimal ingredients, such as plant oils (e.g., coconut, sunflower, or olive oil), emulsifiers, and salt. This clean ingredient profile resonates with consumers seeking products with transparent labeling. Plain plant-based butter typically offers a creamy texture that is crucial for achieving the right consistency in various recipes. Its ability to create smooth sauces, creamy soups, and tender baked goods contributes to its popularity. Many plain plant-based butter products are formulated to be allergen-friendly, catering to individuals with specific dietary restrictions, such as those with dairy, soy, or nut allergies. Plain plant-based butter products can be adapted to suit regional and local tastes, making them appealing to consumers who appreciate traditional South American flavors and dishes.

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Manmayi Raval

Manmayi Raval

Research Consultant

Furthermore based on distribution channel the market is segmented into Hypermarkets and Supermarkets, Convenience Stores, E-Commerce and Others. Hypermarkets and supermarkets typically offer a vast array of food products, including plant-based butters. This extensive selection allows consumers to choose from various brands, flavors, and types of plant-based butter, catering to diverse preferences. Consumers appreciate the convenience of one-stop shopping for their groceries. They can easily find plant-based butter alongside other essential food items, enhancing the overall shopping experience. Hypermarkets and supermarkets cater to consumers who prefer to buy groceries in larger quantities, which can be cost-effective. These appeals to families and individuals looking to stock up on their favorite plant-based butter products. Some hypermarkets and supermarkets host sampling and tasting events, allowing consumers to try plant-based butter products before making a purchase decision. This experiential approach can lead to increased sales. Considered in this report • Geography: South America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South America Plant-based Butter market Outlook with its value and forecast along with its segments • Country-wise Plant-based Butter market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Country covered in the report: • Brazil • Argentina • Colombia By Source Type • Soy • Almond • Oats • Coconut • Others By Flavour Type • Flavoured • Plain By Distribution Channel • Hypermarkets and Supermarkets • Convenience Stores • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Essential Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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South America Plant-based Butter Market Outlook, 2028

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