China Cider Market Overview, 2028

China, a nation known for its rich cultural heritage, has surge in the popularity of cider. Cider, a fermented alcoholic beverage made from apples or pears, has found its place among evolving beverage industry in China. Several factors have contributed towards cider market in China such as shifting consumer preferences and an increasing demand for alternative alcoholic beverages have created a fertile ground for cider's entry into the market. Secondly, the rise of the middle class and an expanding urban population with higher disposable incomes have led to an increased willingness to experiment with new and imported products. Additionally, the influence of Western culture and a growing appreciation for craft beverages have further fueled the cider market's growth. China has also witnessed a shift in consumer preferences towards healthier and premium alcoholic beverages, and cider aligns well with this trend. The market has seen an influx of craft cider brands, offering a wide range of flavors and styles to cater to different consumer tastes. Furthermore, cider has gained popularity as a versatile and refreshing drink, suitable for various occasions, such as social gatherings, festivals, and casual outings. The demand for cider has also been propelled by its perceived health benefits, including lower alcohol content compared to other spirits and the natural fruit components. According to the research report "China Cider Market Overview, 2028," published by Bonafide Research, The China Cider Market was valued at above USD 424 Million in 2022. China is now one of the largest cider markets in the world, showcasing the immense potential and opportunities available for cider producers and brands. The majority of cider consumers in China are young adults, particularly those in their 20s and 30s. This demographic is more open to experimenting with new and innovative alcoholic beverages. Chinese cider consumers have a growing preference for diverse flavors beyond traditional apple cider. This has led to the introduction of a wide range of flavors, including pear, peach, strawberry, and even unique local fruit variations, catering to the local taste preferences. In addition, the China cider market is witnessing a trend towards premiumization. Consumers are willing to pay more for higher-quality ciders, often seeking craft and artisanal brands that offer unique flavors and superior ingredients. China's vast geographical size and cultural diversity result in regional variations in cider preferences. For instance, in northern regions, consumers tend to prefer drier and more traditional cider flavors, while in southern regions, fruitier and sweeter options are popular. As the cider market gains popularity, cider-related tourism has started to emerge in China. Cider orchards, production facilities, and cider-themed attractions have become popular destinations for tourists and cider enthusiasts, offering a unique and immersive experience. In China, the most consumed type of cider is apple cider. Apple cider holds the largest market share and popularity among Chinese consumers. The crisp and refreshing taste of apple cider resonates well with the Chinese palate. It is widely available in various forms, including traditional dry or semi-sweet styles, as well as fruit-infused variations. Apple cider's familiarity and versatility make it a preferred choice for both cider enthusiasts and those new to the beverage.

Cider consumption is more prevalent in urban centers, where there is a higher concentration of younger, trend-conscious consumers. These areas tend to have a wider availability of cider options and a more developed cider culture. Cider is often consumed during social gatherings, celebrations, and casual outings. It is favored as a refreshing and light alcoholic beverage that can be enjoyed in a relaxed setting. Cider's fruity flavors and lower alcohol content make it suitable for occasions where a milder and less intense drink is desired. Cider consumption sees a peak during the summer months and festive seasons. The cooling and thirst-quenching nature of cider makes it particularly popular during hot weather. Additionally, cider is often associated with festivals and holidays, such as Chinese New Year, where it is enjoyed as part of the festive spirit. While cider is often consumed on its own, there is a growing interest in pairing cider with food. Chinese consumers are exploring the compatibility of different cider flavors with various cuisines, ranging from traditional Chinese dishes to international cuisines. Cider's versatility in complementing a wide range of flavors makes it an attractive option for food pairing. China's diverse regional preferences and cultural influences also impact the consumption pattern of cider. For instance, in northern regions, where cider has a longer history, consumers may have a higher familiarity and preference for drier and more traditional cider styles. In contrast, southern regions may lean towards fruitier and sweeter cider variations. Social media platforms, such as WeChat and Weibo, play a significant role in shaping consumer trends and driving cider consumption. Influencers, bloggers, and online communities dedicated to discussing and reviewing cider have emerged, providing information, recommendations, and creating awareness among consumers. The rise of e-commerce platforms in China has facilitated the accessibility and consumption of cider. Online channels allow consumers to explore a wider range of cider brands and flavors, particularly in areas where physical retail options may be limited. The younger generation, in particular, has exhibited a growing affinity for cider due to its light, fruity taste and image as a trendy and modern drink. Additionally, the increasing health-consciousness among consumers has resulted in a preference for low-sugar and natural fruit-based beverages, which cider caters to effectively. The China cider market is witnessing intense competition among both domestic and international players. Established global cider brands, such as Strongbow, Magners, and Kopparberg, have made significant inroads into the market, leveraging their brand recognition and expertise. At the same time, local Chinese cider producers, including Snowy Valley, Xi Hu, and Jifa, have emerged and are gaining traction with their unique flavors and localized marketing strategies. The China cider market presents an exciting growth opportunity fueled by changing consumer preferences, rising disposable incomes, and a growing interest in alternative alcoholic beverages. As the market evolves, both international and domestic cider brands are actively exploring ways to capture a larger share of this expanding market. With its refreshing taste, health-conscious appeal, and versatility, cider is poised to become a mainstream beverage choice in China, appealing to a diverse range of consumers and shaping the future of the country's beverage industry. Considered in this report: • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Aspects covered in this report: • China cider market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Hard Cider • Dry Cider • Soft Cider • Sweet Cider • Others By Packaging Type: • Glass Bottles • Plastic Bottles • Aluminium Cans

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Flavour: • Apple Base • Flavoured Ciders By Source: • Conventional • Organic By Distribution Channel: • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.