Australia has been one of the countries at the forefront of the rise of the gluten-free sector, and as the market has expanded, more companies have entered the category. However, because the market has developed, its rate of growth has begun to slow. Just-Food looks at Australia's gluten-free breakfast cereal category and analyses the prospects of a still-growing but more mature segment. However, gluten-free is now becoming a more mainstream category in Australia, and with the maturing of the market comes a new set of strategic imperatives to consider. The sector is still growing, but at a slower rate. According to the research report "Australia Breakfast Cereal Market Overview, 2027," published by Bonafide Research, the market is expected to add USD 0.21 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment. However, the availability of alternative breakfast meals, as well as the high cost of raw materials, is likely to limit the growth of the breakfast cereal market.
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The population of Australia was 25.739 Million. There are 12.84 million males and 12.94 million females in Australia. The percentage of female population is 50.21% compare to 49.79% male population. Australia has 0.11 million more males than females. The GDP of Australia was USD 1.54 Trillion in 2021. Due to consumers' considerable reliance on the aforementioned distribution for food shopping and the growing number of supermarkets throughout the city, the supermarket/hypermarket segment currently maintains a significant stake in the Australia breakfast Cereal market. The main supermarkets in Australia are Woolworths, Coles, IGA and Aldi. Other popular chains include Costco, Drakes, Harris Farm Markets, Foodland and FoodWorks. Australian cereals like gourmet granola or gourmet muesli make the quickest, easiest, and healthiest breakfast. Breakfast is still the most important meal of the day, and all modern healthy and dieting advice will tell you to make it the biggest meal of your day. A gourmet granola or muesli-style breakfast is usually the best way to get a healthy breakfast in a balanced meal with low GI ingredients that will most help to sustain your energy levels throughout the day. Adding milk, yoghurt, and/or fresh fruit to a bowl of gourmet granola or muesli is the quickest and easiest healthy breakfast in a tasty meal that checks all of the boxes, even for a busy lifestyle. But not all cereal products are equal, and most supermarket products are loaded with sugar, so get a high-quality, healthy Australian cereal. Kellogg’s entry into gluten-free breakfast cereal in Australia wasn't its first foray into the country’s gluten-free market; it had already launched gluten-free lines under the sweet and savoury snack brand Be Natural. The move, however, was Kellogg’s first in its core sector, and it saw the company enter a category already home to domestic businesses that have built significant gluten-free businesses, including Freedom Foods Group and Monster Food Co. Covid-19 The COVID-19 pandemic has positively impacted the growth of the breakfast cereal market. Because of the pandemic, people have become more concerned about their overall health, both physical and mental. Due to this, people are now starting to have a healthy breakfast. With this trend expected to continue post-pandemic, breakfast cereal manufacturers are introducing private label products that consumers perceive as more convenient to shop for and cook in, with the added safety of pre-packaged constituents. The pandemic has transformed the way consumers plan their meals. New offerings give people the flexibility to shop conveniently and similarly create healthy meals from scratch. In contrast, consumer and brand awareness has grown, with retailers vying to maintain the highest safety standards while also focusing on quality and sustainability. Besides, COVID-19 has generated multiple opportunities for many private players to emerge in the markets to cater to inflated demand.
Considered in this report • Geography: Australia • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Australia Breakfast Cereal market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hot Cereal • Ready to eat
By Ingredient Type • Wheat • Rice • Corn • Oats • Barley • Others By Distribution Channel • Supermarket & Hypermarket • Convenience Stores • E-Commerce/Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.