Thailand Drinkable Yogurt Market Overview, 2031

The drinkable yogurt market has evolved significantly in recent years, transitioning from a niche product into a mainstream trend within the dairy industry. The initial emergence of drinkable yogurts around the late 1990s marked a shift in consumer preferences from traditional spoonable yogurts to more convenient, portable, and versatile beverages. Major dairy brands such as Danone, Nestlé, and Yoplait began innovating in this space, with flavored and probiotic-rich drinks gaining traction among health-conscious consumers. This transition has also been influenced by an increasing demand for functional beverages that offer more than just hydration, with probiotics and high protein content emerging as key selling points. With a focus on digestive health, immunity-boosting properties, and convenience, drinkable yogurt have found a firm place in the broader functional beverage market. Over time, beverage manufacturers have refined the production process, making these smoother, more stable, and diverse in flavor, while exploring options such as lactose-free, low-fat, or plant-based variants. The market continues to expand as consumer awareness of the nutritional benefits of yogurt drinks increases, positioning them as an essential part of modern diets.

In recent years, the drinkable yogurt market has seen substantial growth, driven by key advancements in manufacturing and distribution. Companies like Chobani, Lactalis, and Danone have capitalized on evolving consumer demands for functional, on-the-go products. These brands have introduced innovative offerings such as high-protein yogurt drinks, lactose-free options, and plant-based alternatives, expanding their reach to diverse consumer groups. Recent developments also include the introduction of functional beverages with added probiotics, vitamins, and minerals targeting immune health and digestion. Major retail players, including Walmart and Target, have increasingly dedicated shelf space to drinkable yogurts, ensuring broader consumer access. Moreover, companies are investing heavily in sustainable packaging formats to meet rising consumer expectations for eco-friendly products. The advancements in texture and taste, such as the use of natural sweeteners and stabilizers, have further spurred market growth. Furthermore, distribution channels have expanded to include convenience stores, online platforms, and institutional supply chains, allowing for greater product availability. While there are still challenges, such as the need for cold-chain distribution and the high cost of fortification, the market continues to thrive. Manufacturers are actively addressing these concerns by investing in production technologies that reduce costs and extend shelf life, ensuring that drinkable yogurt remain a top choice in the competitive beverage sector.

The drinkable yogurt market is broadly divided into two main categories: dairy-based and non-dairy (vegan) drinkable yogurts. Dairy-based drinkable yogurts are the most widely consumed, benefiting from their rich texture, probiotic content, and nutritional value. These products are typically made from cow's milk and are enriched with beneficial bacteria that support digestive health. They are available in a wide range of flavors, including classic options like strawberry, vanilla, and mango, and are often marketed for their health benefits, such as improving gut health, boosting immunity, and providing essential nutrients like calcium and vitamin D. On the other hand, the non-dairy segment has been gaining significant traction in recent years. Non-dairy drinkable yogurts are made from plant-based ingredients such as almond, soy, coconut, and oat milk. These options cater to lactose-intolerant consumers, vegans, and those with dietary preferences or ethical concerns regarding animal products. Plant-based drinkable yogurts often mirror the taste and texture of their dairy counterparts, while offering additional benefits like lower fat content or being cholesterol-free. Flavored varieties of non-dairy yogurts, often featuring fruit-based options, have become more popular due to the rising awareness of health and wellness trends. The growing demand for plant-based diets, fueled by both health-conscious individuals and environmental considerations, has contributed to the expansion of this segment.

In terms of types, drinkable yogurt can be categorized into flavored and plain variants. Flavored drinkable yogurt is the more popular of the two, particularly among younger consumers and those seeking a quick, convenient snack with added taste. Common flavors include tropical fruits like mango, pineapple, and guava, as well as berry-based options such as strawberry, raspberry, and blueberry. Flavored drinkable yogurts are often marketed as indulgent and refreshing, offering a fun and nutritious way to stay hydrated while enjoying a sweet treat. Brands frequently offer a wide range of options, including low-sugar, high-protein, or fortified varieties to appeal to a broader audience, including those seeking healthier alternatives. On the other hand, plain drinkable yogurt, while not as widely consumed as its flavored counterpart, has a dedicated consumer base. It is often favored by those looking for a more natural, unsweetened option or who prefer using yogurt as an ingredient in cooking, smoothies, or baking. Plain variants are also associated with simplicity and versatility, and they are often chosen by health-conscious individuals who want to avoid added sugars or artificial flavorings. In addition, plain drinkable yogurt is seen as an excellent source of probiotics and nutrients, with many opting for it as part of a balanced diet. While flavored variants dominate the market, plain drinkable yogurt remains an essential part of the overall yogurt landscape.

Packaging plays a key role in the drinkable yogurt market, with various formats available to suit consumer preferences for convenience, portion control, and storage. Bottles are the most commonly used packaging format for drinkable yogurts, particularly because they are portable, easy to store, and resealable. Bottles are available in various sizes, from small single-serve options to larger family-sized containers. These are especially popular for on-the-go consumption, as they provide convenience for busy consumers looking for a quick snack. Tetra pack packaging is another widely used format for larger quantities of drinkable yogurt. Tetra packs are valued for their ability to maintain product freshness for extended periods without requiring refrigeration before opening, making them a practical choice for both consumers and retailers. This type of packaging is often used for bulk purchases and is commonly found in supermarkets. Cups are typically used for regular yogurt, but some brands offer drinkable yogurt in smaller cup formats, especially for premium or artisanal variants. These cups are usually single-serve and are often marketed as a more refined option. Finally, pouches are gaining popularity, particularly in the children’s segment. Pouch packaging is lightweight, flexible, and convenient for single-serve portions, making it an ideal choice for parents looking for spill-proof and eco-friendly options. Pouches also appeal to environmentally conscious consumers due to their reduced plastic use compared to bottles. These different packaging types cater to a variety of needs, from convenience and portability to sustainability and freshness.



The distribution of drinkable yogurt is varied, with supermarkets and hypermarkets being the primary channels for most consumers. These large retail chains offer a wide range of drinkable yogurt products from both local and international brands, catering to different tastes and dietary needs. Supermarkets often feature dedicated dairy sections, where drinkable yogurts are prominently displayed in multiple flavors and packaging formats. These stores are particularly important for consumers who prefer to make bulk purchases or who seek variety in their product choices. Convenience stores, on the other hand, provide quick and easy access to drinkable yogurt, especially for consumers who are looking for single-serve bottles or pouches. Convenience stores are especially relevant in urban areas, where time constraints lead to a higher demand for on-the-go snacks. Specialty stores, including health food shops and organic markets, cater to the niche market of consumers seeking premium, organic, or plant-based drinkable yogurts. These stores are crucial for individuals who are specifically looking for lactose-free, vegan, or probiotic-rich options. The rise of e-commerce has also played a significant role in the distribution of drinkable yogurt. Online platforms allow consumers to purchase drinkable yogurt in bulk, offering the convenience of home delivery. This channel is becoming increasingly popular, especially among busy consumers or those living in areas with limited access to physical stores. Lastly, local markets and smaller independent retailers remain important in many regions, especially for regional and traditional yogurt products that may not be widely available in larger retail chains. These markets often cater to a more localized consumer base, offering traditional flavors or products that are more affordable.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Drinkable Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Type
• Flavoured
• Plain

By Packaging
• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others