India Drinkable Yogurt Market Overview, 2031

The drinkable yogurt market in India has experienced substantial growth, driven by changing dietary habits and an increasing demand for convenient, health-focused beverages. Traditionally, yogurt in India has been consumed in spoonable formats, with brands like Amul and Britannia dominating the market. However, as the urban middle class grows and lifestyles become more fast-paced, there has been a clear shift towards ready-to-drink, functional yogurt options. This change has been fueled by the rising awareness of gut health and the growing popularity of probiotics, with products like Danone’s Activia and Mother Dairy's drinkable yogurt offerings meeting the demand for digestive health. India’s diverse and health-conscious population, particularly among younger consumers, has led to a surge in the consumption of yogurt drinks, as they offer the perfect blend of convenience and nutrition. Additionally, the increasing number of working professionals, students, and fitness enthusiasts has further contributed to the adoption of drinkable yogurt as a convenient snack or meal replacement. Furthermore, with growing concerns over lactose intolerance and dietary preferences such as veganism, plant-based drinkable yogurt options have started to gain momentum. So Delicious and Alpro have introduced plant-based yogurt drinks made from almond, coconut, and soy milk, catering to the growing demand for dairy-free products. India’s regional diversity is also reflected in the drinkable yogurt market, with popular flavors like mango, lychee, and guava, tailored to local taste profiles. As the market continues to evolve, drinkable yogurt in India are being seen not only as a functional health product but also as an accessible, tasty, and trendy choice for health-conscious consumers.

According to the research report, "India Drinkable Yogurt Market Overview, 2031," published by Bonafide Research, the India Drinkable Yogurt market is anticipated to grow at more than 8.36% CAGR from 2026 to 2031. In India, the drinkable yogurt market is expanding rapidly, propelled by consumer interest in functional, easy-to-consume dairy products that offer both nutritional benefits and convenience. Major dairy companies such as Amul, Mother Dairy, and Danone have played a crucial role in popularizing drinkable yogurts, offering variants rich in probiotics that cater to India's growing health-conscious population. Amul’s Probiotic Yogurt Drink and Mother Dairy’s Active Probiotic Drink have been particularly popular, capitalizing on the country's long-standing preference for yogurt-based products while aligning with global trends in digestive health. The increasing focus on fitness, immunity, and wellness has boosted the consumption of drinkable yogurts as part of meal replacement and post-workout nutrition. Additionally, the market has witnessed the introduction of plant-based drinkable yogurts by brands like Alpro, tapping into the growing vegan and lactose-free segments. These non-dairy alternatives, made from coconut and soy, have catered to a rising demand among consumers who seek alternatives to traditional dairy products. The rise of single-serve packaging, such as Danone’s individual drinkable yogurt bottles, has further contributed to the popularity of these beverages as quick, nutritious snacks for on-the-go consumption. On the other hand, flavored drinkable yogurts continue to dominate the market, with tropical and indigenous fruits like mango, pomegranate, and strawberry being among the most popular flavors. The market is also seeing an increasing shift toward clean-label and natural ingredient formulations, driven by a demand for transparency and healthier options. The launch of new products featuring high-protein, low-sugar, and fortified variants is a testament to the ongoing innovation within the drinkable yogurt segment in India. Furthermore, the rise of e-commerce and online grocery platforms has enabled consumers from both urban and rural areas to access a wider range of drinkable yogurt products, enhancing the overall market reach.

In India, dairy-based drinkable yogurts dominate the market, with the country having a long-standing tradition of dairy consumption. Brands such as Amul, Mother Dairy, and Britannia offer a wide range of dairy-based drinkable yogurt products, including lassi, a popular traditional yogurt drink, as well as fruit-flavored variants like mango, strawberry, and banana. The dairy-based drinkable yogurt segment benefits from India’s deep-rooted dairy culture, where yogurt is consumed both as a snack and as part of meals. It is also considered a healthy option due to its probiotic benefits, aiding digestion and boosting immunity. These products are widely available in supermarkets, local shops, and convenience stores, catering to the large middle-class population that is increasingly health-conscious. However, the non-dairy or vegan drinkable yogurt segment has gained momentum in recent years due to rising awareness about lactose intolerance, vegan diets, and plant-based living. Brands like Epigamia and Soyana are leading the charge by offering plant-based drinkable yogurts made from ingredients like soy, almond, and coconut milk. These vegan products are gaining traction in urban centers such as Delhi, Mumbai, and Bengaluru, where health-conscious and environmentally aware consumers are opting for lactose-free, dairy-free alternatives. Non-dairy drinkable yogurts are often available in flavors like strawberry, coconut, and mixed fruits and are fortified with calcium, vitamins, and probiotics to provide similar nutritional benefits as their dairy counterparts. This market is still emerging, but with the rising demand for plant-based options, it is expected to grow steadily.

Flavored drinkable yogurt is the preferred choice among Indian consumers, particularly in urban areas. Brands such as Amul, Epigamia, and Danone offer a wide variety of fruit-flavored drinkable yogurts, including favorites like mango, strawberry, pineapple, and mixed berry. Mango-flavored drinkable yogurt holds a special place in Indian households due to the country's love for mangoes, and it is one of the most popular flavors in the market. Flavored varieties are often seen as a delicious, refreshing option, especially during the hot summer months. These products are often marketed as a quick, healthy snack that appeals to children and adults alike, offering both taste and nutrition in one convenient package. Flavored drinkable yogurts are also available in various packaging sizes, from single-serve bottles to larger family-sized options. On the other hand, plain drinkable yogurt is also consumed, particularly among those who prefer a more neutral and natural taste. Plain variants are typically preferred by older generations, health-conscious individuals, and those who use yogurt as an ingredient in cooking or smoothies. In many rural areas, traditional plain yogurt drinks like "chaas" (buttermilk) and "lassi" continue to be consumed in large quantities. While flavored drinkable yogurt enjoys a larger market share, plain yogurt remains a staple in Indian households, offering versatility in consumption. It can be paired with fruits, spices, or used as a base for savory dishes. With the growing awareness of sugar consumption, plain drinkable yogurt is also seeing a rise among consumers seeking healthier alternatives.

In India, drinkable yogurt is predominantly available in bottles, which are favored for their convenience, portability, and accessibility. Brands like Amul, Mother Dairy, and Danone offer drinkable yogurt in plastic or glass bottles, with sizes ranging from small, single-serve bottles to larger family-sized bottles. These bottles are easy to carry, making them ideal for busy individuals and commuters looking for a quick snack. The availability of smaller serving sizes also makes drinkable yogurt more affordable and accessible for a larger demographic. Tetra pack packaging is also commonly used for drinkable yogurt, especially for larger quantities. This format is preferred for its ability to preserve the product without refrigeration before opening, offering extended shelf life. Tetra packs are popular in supermarkets and hypermarkets, where consumers can purchase them in bulk at competitive prices. Furthermore, pouches, although still emerging, have started to make their mark, particularly in the children’s segment. Brands like Epigamia are exploring pouch packaging for drinkable yogurt, as it offers a more eco-friendly and convenient option for on-the-go consumption. This packaging is lightweight, portable, and can be easily disposed of, which appeals to environmentally conscious consumers. Cup packaging is also available, though it is more commonly used for regular yogurt rather than drinkable variants. However, some premium yogurt brands offer cup packaging for smaller, single-serve drinkable yogurts. This packaging format is especially popular for those seeking a more premium, ready-to-consume product, which can be enjoyed as a snack or part of a meal.



In India, supermarkets and hypermarkets are the leading distribution channels for drinkable yogurts, offering a wide range of options from local and international brands. Major retail chains such as Big Bazaar, Reliance Fresh, and D-Mart feature dedicated dairy sections where consumers can easily find drinkable yogurt products in various flavors and packaging formats. Supermarkets also cater to the demand for larger family-sized bottles, which are popular among Indian families. Convenience stores, such as 7-Eleven and local kirana shops, play a vital role in distributing drinkable yogurts in urban areas. These stores offer smaller, single-serve bottles, making it easy for consumers to pick up a quick snack while on the go. In recent years, specialty stores have emerged as an important channel for consumers seeking niche, organic, or plant-based drinkable yogurt options. Stores like Organic India and other health food outlets provide a curated selection of premium yogurt options, including lactose-free and vegan alternatives. With the rise of e-commerce in India, online stores have become an increasingly popular distribution channel. Platforms like Amazon India, Flipkart, and Grofers allow consumers to buy drinkable yogurt in bulk and have it delivered to their doorstep. This has been particularly beneficial in the context of the COVID-19 pandemic, as many consumers have shifted to online grocery shopping. Additionally, local markets and small independent retailers continue to be an important channel, especially in rural areas where people prefer purchasing from local sources. These markets often offer traditional yogurt products and regional variations that are not found in larger retail chains.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Drinkable Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Type
• Flavoured
• Plain

By Packaging
• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others