Colombia Rum Market Overview, 2028

Colombia is known for its rich tradition of producing rum, particularly in the Caribbean coastal regions. Colombian rum is made from sugarcane juice or molasses and is often aged in oak barrels, resulting in a diverse range of flavors and styles. Colombia has a significant rum production industry, with several distilleries and brands operating within the country. Colombian rums are generally regarded as high-quality spirits, known for their smoothness and complex flavors. The aging process in oak barrels imparts a range of characteristics, including notes of caramel, vanilla, tropical fruits, and spices. Different brands may offer a variety of rum styles, such as aged rums, solera rums, and flavored rums. Rum is a popular spirit among Colombians, and it is often enjoyed neat, on the rocks, or as a key ingredient in cocktails. It is commonly consumed during social gatherings and celebrations, and also serves as a base for traditional Colombian cocktails like the Cuba Libre and the Coco Loco. Colombian rum has gained recognition internationally, and many brands export their products to other countries. The unique flavors and quality of Colombian rum have contributed to its growing presence in the global market, appealing to rum enthusiasts and connoisseurs worldwide. Some rum distilleries in Colombia offer tours and tastings, providing visitors with an opportunity to learn about the rum-making process and experience the country's rum culture firsthand. These tours can be a popular attraction for tourists interested in exploring Colombia's rum heritage. Aguardiente is a traditional Colombian spirit made from sugar cane, similar to rum. It is a popular choice among Colombians and has a distinct flavor profile. Aguardiente plays a significant role in Colombian culture and is often consumed during celebrations and social gatherings. According to the research report "Colombia Rum Market Overview, 2028," published by Bonafide Research, The Colombia Rum market is expected to grow at above 5.19% CAGR from 2023 to 2028. Colombia is known for producing high-quality rum, and it has gained recognition in the global rum market for several reasons are Aguardiente, Diversity of Rum Styles, High-Quality Ingredients, Distillation Techniques, Aging Process, Craftsmanship and Tradition. The Colombia rum market offers a variety of rum types, catering to different preferences and tastes. Some of the common rum types found in Colombia are White Rum, Light or Gold Rum, Dark Rum, Spiced Rum, Flavored Rum. Light or gold rum is generally a popular choice among consumers in Colombia. This type of rum is known for its smoothness and versatility, making it suitable for various cocktails and mixed drinks. Light or gold rums are often aged for a shorter period compared to dark rums, resulting in a lighter flavor profile that appeals to a wide range of palates. Dark rum, with its richer and more robust flavor profile, also enjoys popularity in the Colombian rum market. Dark rums are aged for a longer duration in oak barrels, which imparts deeper flavors and often exhibits notes of caramel, molasses, and spices. Dark rum is often sipped neat or enjoyed in cocktails where a bolder flavor profile is desired. Some of the well-known Colombian rum brands include Dictador, La Hechicera, Ron Medellín, and Ron Viejo de Caldas.

In the Colombia rum market, you can find rums categorized based on their nature, including conventional and organic options. Some brand names associated with each category such as Conventional Rums includes Ron Medellín is a well-known Colombian rum brand that produces a range of traditional rums, including white, gold, and aged varieties. Dictador is a Colombian rum brand recognized for its premium rums crafted using traditional methods. They offer a selection of aged and flavored rums. La Hechicera is a Colombian rum brand known for its carefully aged rums. They produce artisanal rums with a focus on craftsmanship and quality. Ron Viejo de Caldas is a Colombian rum brand with a long history in rum production. They offer a range of rums, including white and aged options. Organic Rums includes La Gloria Organic Rum is a Colombian brand that specializes in organic rums. They produce rum using certified organic sugar cane, emphasizing sustainability and natural production methods. Santiago de Cali Organic Rum is a Colombian rum brand that focuses on organic and sustainably produced rums. They offer a range of aged and flavored organic rums. The Colombian rum market can be categorized into different types based on various factors such as aging, flavor profile, and proof. Standard rum refers to the regular range of rums that are typically aged for a moderate period, resulting in a balanced flavor profile. These rums are commonly enjoyed neat, on the rocks, or used as a base for cocktails. Standard rums cater to a wide range of consumers and are often preferred for their versatility. Overproof rum is characterized by its higher alcohol content, usually above the standard 40% ABV (alcohol by volume). These rums can have ABV levels ranging from 50% to as high as 75% or more. Overproof rums are known for their intense flavors and potency. They are often used as a float or in smaller quantities to add a punch to cocktails or mixed drinks. In terms of preference, it can vary depending on individual tastes and occasions. However, in Colombia, standard rums are generally more commonly consumed due to their versatility and wide availability. Standard rums provide a balanced flavor profile suitable for sipping, mixing in cocktails, or enjoying in various social settings. The distribution channels in the Colombian rum market typically involve a combination of various channels to reach consumers effectively. These channels include Retail Stores, Bars, Restaurants, and Clubs, Duty-Free Shopsm, Online Retail, Direct Sales. The Colombia rum market is experiencing several key trends and opportunities that present growth potential and shape the industry. Increasing Global Recognition, Premiumization and Craft Movement, Diversification of Rum Styles, Sustainable and Organic Production, Tourism and Experiential Marketing, International Market Expansion, Collaboration and Partnerships, E-commerce and Online Sales. By capitalizing on these trends and opportunities, Colombian rum producers can further strengthen their position in the market, expand their consumer base, and establish themselves as key players in the global rum industry. Considered in this report • Geography: Colombia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • Colombia Rum market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type

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• White Rum • Gold Rum • Dark Rum • Spiced & Flavored Rum By Nature • Conventional • Organic By Category • Standard • Overproof By Segment • Mass • Premium /Craft Rum By Distribution Channel • Off-Trade • On-Trade By off-trade Distribution Channel • Hypermarkets or Supermarkets • Specialty Stores • Online Retails The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to flavored milk industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.