Russia Gin Market Overview, 2028

The Russian gin market is a fascinating environment that has undergone substantial expansion and change in recent years. Despite having a history of favoring vodka, the Russian market has recently discovered the pull of gin, resulting in a thriving and varied spirits’ sector. The rise of native gin brands is one of the noteworthy features of the gin market in Russia. Local distilleries have developed distinctive and distinctly Russian gins by drawing inspiration from both conventional gin-making methods and global trends. These native brands frequently include Siberian juniper, wild berries, and herbs, as well as other botanicals from the nation's many landscapes, to give the spirits a sense of place and terroir. The rise of cocktail culture has also played a significant role in shaping the gin market in Russia. Mixologists and bartenders across the country are experimenting with innovative gin-based concoctions, incorporating local ingredients and creative flavor combinations. Gin bars and speakeasies have gained popularity, providing enthusiasts with a platform to explore the vast array of gins available. Gin tastings, masterclasses, and events dedicated to gin appreciation have gained momentum in Russia. These gatherings provide opportunities for gin enthusiasts to learn about the history, production methods, and flavor profiles of different gins, fostering a deeper appreciation and understanding of the spirit. While domestic gin brands have gained popularity, international gin brands have also made an impact on the Russian market. The influence of global trends, craftsmanship, and premium offerings from renowned distilleries around the world has added a cosmopolitan touch to the gin scene in Russia. According to the research report "Russia Gin Market Overview, 2028," published by Bonafide Research, The Russia Gin market is expected to grow at above 6.27% CAGR from 2023 to 2028. Gin tourism is gaining popularity in Russia, with distillery visits and gin-related experiences becoming sought-after attractions. Gin enthusiasts and curious travelers can now embark on immersive tours that take them behind the scenes of gin production. These tours offer the opportunity to learn about the distillation process, explore the botanicals used, and even participate in gin-making workshops. Visitors can also sample a wide range of gins, from classic styles to innovative creations, and gain insights into the artistry and craftsmanship behind the spirits. This growing trend of gin tourism reflects the increasing interest in spirits and the desire to have interactive and educational experiences while traveling in Russia. Federal Service for Alcohol Market Regulation (Rosalkogolregulirovanie) is the main regulatory authority responsible for overseeing the production, distribution, and sale of alcoholic beverages in Russia, including gin. They establish and enforce regulations related to labeling, quality standards, production processes, and licensing requirements.

Classic London Dry Gin is highly preferred because it embodies the traditional and authentic gin flavor that many consumers in Russia appreciate. Its juniper-forward profile and balanced botanical blend are considered the hallmark of a classic gin, providing a familiar and timeless drinking experience. Fruit-Infused Gins are also highly preferred in Russia due to their ability to offer a more diverse and refreshing flavor profile. The infusion of fruits, such as berries, citrus, and exotic fruits, adds a vibrant and aromatic twist to the gin, appealing to those who seek a fruity and aromatic drinking experience. In the Russian gin market, premium and craft gins are highly preferred by consumers. These gins command a higher price point due to their superior quality, unique botanical combinations, and artisanal production methods. The demand for premium gins is driven by consumers who value exclusivity, craftsmanship, and the opportunity to indulge in a luxurious drinking experience. Supermarkets, liquor stores, and specialty shops are widely preferred by consumers for purchasing gin in Russia. E-commerce platforms and online retailers have gained significant popularity as a convenient channel for buying gin. Gin-focused bars, pubs, and restaurants are popular destinations for consumers to enjoy a wide range of gin brands and cocktails. Russian Union of Producers and Consumers of Alcoholic Products (Rosalkogol) is an association that represents the interests of alcohol producers and consumers in Russia. They work closely with government agencies to advocate for industry needs, support responsible consumption, and promote the development of the alcoholic beverage sector. The Russian Gin Guild is an industry association dedicated to promoting and developing the gin market in Russia. They work to increase awareness of gin, educate consumers and professionals about gin production and consumption, and foster collaboration among gin producers in the country. Juniper is considered the cornerstone botanical in gin production and is required by law to be present in the spirit. In addition to juniper, gin producers in Russia utilize a wide range of botanicals to create unique flavor profiles. These botanicals can include herbs, spices, fruits, flowers, roots, and seeds. Some popular botanicals used in Russian gin production include coriander, citrus peel, angelica root, cardamom, cinnamon, and various herbs like thyme, sage, or rosemary. These botanicals are carefully selected and balanced to create the desired flavor profile of the gin. The Russian government has implemented measures to support the development of the alcohol industry, including the gin sector. This includes regulatory reforms, initiatives to promote domestic production, and the easing of import restrictions, which have facilitated the growth of the gin market. Stringent regulations and licensing requirements in the alcohol industry can pose challenges for gin producers and distributors in Russia. Compliance with these regulations may increase costs and administrative burdens, potentially affecting market growth. Economic conditions, including fluctuations in disposable income and consumer spending patterns, can influence the demand for premium spirits like gin. Economic downturns or unstable economic environments may result in reduced consumer purchasing power and discretionary spending. Gin is a relatively newer category in Russia compared to other spirits like vodka. Limited awareness and understanding of gin among consumers may hinder its market growth. Education and promotion efforts are crucial to familiarize consumers with the taste, versatility, and potential of gin.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Russia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Russia Gin market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • London Dry Gin • Old Tom Gin • Plymouth Gin • Others

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By Price Point • Standard • Premium • Luxury BY Sales Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.