Italy Gin Market Overview, 2028

Italy has a long tradition of distillation and herbal liqueurs, which informs the fondness for botanical-infused spirits like gin. Gin manufacturing is influenced by innovation and ingenuity thanks to Italy's culinary legacy, which is renowned for its variety of flavors and ingredients. Gins frequently have a distinctly Italian flavor thanks to the use of Italian botanicals such as citrus fruits, herbs, and spices. Italian customers have sophisticated tastes and value superior goods. They frequently look for high-quality gins with diverse flavor characteristics that may be savored neat or in mixed drinks. The Italian custom of aperitivo, or pre-dinner beverages and appetizers, has had a considerable impact on the gin business. During aperitivo hours, gin-based drinks like the traditional Negroni and Spritz are popular options. Craft gin distilleries that produce artisanal, small-batch gins have become more prevalent in Italy. Customers that value authenticity, regional manufacturing, and distinctive flavor combinations are drawn to this movement. Due to consumer desire for higher-quality goods and their willingness to spend more for handcrafted goods and outstanding flavor sensations, premium and ultra-premium gins are becoming more and more popular. The demand for high-quality gins appropriate for crafting creative and expertly constructed cocktails has been fueled by the rising popularity of cocktail bars and mixology. Gin and other botanically-infused spirits are becoming increasingly popular as customers seek out natural, fragrant, and low-sugar alternatives. According to the research report "Italy Gin Market Overview, 2028," published by Bonafide Research, The Italy gin market is expected to add more than 184.59 Million by 2028. Italian gin producers often incorporate native botanicals into their products, leveraging the country's diverse flora. This includes botanicals like juniper, citrus fruits (such as Amalfi lemons and Sicilian oranges), herbs like rosemary and thyme, and unique ingredients like saffron and myrtle. Italy has seen a rise in small-scale, artisanal gin distilleries. These craft producers focus on quality, handcrafted production methods, and unique flavor profiles. They often emphasize the use of locally sourced botanicals and traditional distillation techniques. Italian gins have gained international recognition and won prestigious awards. Several Italian gin brands have received accolades at global competitions, highlighting the quality and craftsmanship of Italian gin production. Italy hosts various gin festivals and events throughout the year. These gatherings provide an opportunity for gin enthusiasts, professionals, and producers to come together, showcase their products, and celebrate the vibrant gin culture in Italy. The list of festivals and events organized across Italy includes Gin Day Milano, Gin Day Roma, The Gin to Share Festivals, Gin Day Nepoli, and Gin Fest Verona. Gin-based cocktails, such as the Negroni and Aperol Spritz, are deeply rooted in Italian drinking culture. Italian mixologists continue to innovate and create new gin-based cocktails, showcasing the versatility and creativity of gin in the Italian bar scene.

Italian consumers frequently choose London Dry Gin. It is renowned for its conventional manufacturing process, potent juniper flavor, and well-balanced botanical composition. The manufacturing of artisanal craft gins has increased throughout Italy. These gins frequently use indigenous botanicals to highlight the nation's varied flora and distinctive flavor harmonies. Gin with vivid citrus flavors is more popular with Italian consumers. The gin gains a zesty and reviving flavor from citrus botanicals like lemon, orange, and bergamot. Gins that have been steeped with fragrant herbs and botanicals are very popular. Customers in Italy value the richness and complexity of flavors that herbs like sage, rosemary, and thyme provide. There is a growing demand for premium and ultra-premium gins in Italy. Consumers are willing to pay a higher price for gins that offer exceptional quality, unique botanical blends, and a luxurious drinking experience. The gin market in Italy operates within a regulatory framework that ensures compliance with standards and regulations. The main regulatory authority governing alcoholic beverages in Italy is the Ministry of Agricultural, Food and Forestry Policies (MiPAAF). They oversee the production, labeling, and distribution of gin and other spirits. The Italian Federation of Spirits Producers is known as Federdistillerie. It advocates for responsible consumption, high-quality production, and fair competition in the spirits sector and defends the interests of Italian distillers. The Italian Bartenders Federation is called Federazione Italiana Barman (FIB). They partner with alcohol manufacturers to plan events and contests, support and teach bartenders, and promote the cocktail culture. A group of gin lovers, experts, and producers makes up the Italian Gin Society. They create cooperation between gin fans and key participants in the industry, host tastings and events, and advance gin knowledge. Italy has a strong cultural association with traditional spirits like wine and grappa. Convincing Italian consumers to embrace gin as a preferred spirit can be challenging, as it competes with deeply rooted drinking traditions. Limited Domestic Gin Production: While the gin market is growing in Italy, the country has historically been known more for wine and other spirits. This means that there is a relatively limited domestic production of gin compared to countries with a longer gin-making tradition. Adhering to regulations and obtaining necessary licenses can pose challenges for gin producers in Italy. Compliance with labeling requirements, ensuring proper production methods, and meeting quality standards can add complexities and costs to the production process. Consumer preferences and trends can shift rapidly in the beverage industry. Keeping up with evolving tastes and preferences, as well as staying innovative with product offerings, can be a challenge for gin producers in Italy. Considered in this report • Geography: Italy • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • Italy Gin market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • London Dry Gin • Old Tom Gin • Plymouth Gin • Others By Price Point • Standard • Premium • Luxury

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BY Sales Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.