Digitally printed wallpaper has had a significant cultural impact in South Korea, where it is seen as an important element of modern interior design. With a rich cultural heritage, South Koreans have always valued aesthetics and design, and digitally printed wallpaper has become a popular way to express this. Furthermore, there has been a growing trend towards using digitally printed wallpaper designs that reflect traditional Korean culture. These designs often feature motifs and patterns inspired by traditional Korean architecture, textiles, and art, such as the iconic hanok (traditional Korean house) and the traditional bojagi (Korean patchwork wrapping cloth). Moreover, South Korean consumers are increasingly seeking out home decor products that reflect their personal style and taste. Digitally printed wallpaper offers a high level of customization, allowing consumers to choose from a wide range of designs and colors to create a unique look in their homes. In addition, The South Korean government has been supportive of the country's home decor industry, offering incentives for manufacturers and retailers to develop and promote domestically produced products. This has helped to boost the growth of the digitally printed wallpaper market in South Korea. Furthermore, The COVID-19 pandemic has led to an increase in home renovation and remodeling projects in South Korea as people spend more time at home. Digitally printed wallpaper has become a popular choice for these projects due to its ease of installation and customizable designs. According to the research report "South Korea Digitally Printed Wallpaper Market Overview, 2028," published by Bonafide Research, the South Korea Digitally printed wallpaper market is expected to add more than USD 175 Million by 2028. The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects. Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media. There are several organisations related to the digitally printed wallpaper industry in South Korea. Some of these organisations include The Korea Wallpaper Association is a non-profit organisations that represents the wallpaper industry in South Korea. It aims to promote the wallpaper industry and improve the quality of wallpaper products through research and development. Furthermore, the Korea Digital Printing Industry Association represents companies in the digital printing industry, including those involved in digitally printed wallpaper. It provides support and resources to its members and promotes the development of the digital printing industry in South Korea. Moreover, the Korea Society of Printing and Media Technology Engineers are organisations for engineers and researchers in the printing and media technology industries. It provides education, training, and networking opportunities to its members. Moreover, the Korea Printing and Packaging Machinery Industry Association represent companies in the printing and packaging machinery industries. It provides support to its members and promotes the development of these industries in South Korea. In addition, the Korea Federation of Interior Architecture, Culture, and Education organization represents interior architects and designers in South Korea. It aims to promote the development of interior architecture and design, including the use of digitally printed wallpaper. In South Korea, some of the recent products launched include in 2020, LG Hausys launched a new line of digitally printed wallpapers called "Deco Digital." The line features a variety of designs and textures, including stone, wood, and concrete, all of which can be customised to the customer's liking. Furthermore, in 2021, Kolon Life Science launched a new line of wallpaper called "ATTA." The line features a variety of designs inspired by nature, including forests, flowers, and landscapes, all of which are digitally printed to create a high-quality, realistic effect. Moreover, in 2021, Handecor will launch a new line of digitally printed wallpapers called "Fantasia." The line features bold and colourful designs, including abstract patterns and graphic motifs, designed to make a statement in any room. In addition, in 2021, BUILDMET launched a new line of digitally printed wallpapers called "Pictura." The line features a variety of designs, including nature-inspired patterns, geometric shapes, and vintage motifs, all of which are printed on high-quality, eco-friendly wallpaper. According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects, as it is easy to install and can quickly transform a room's appearance. Considered in this report • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Korea Digitally Printed Wallpaper Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Substrate type: • Vinyl • Nonwoven • Paper • Others (Fabric, Glass Fiber, Canvas, and Grass Cloth) By Printing Technology Type: • Inkjet • Electrophotography By End-User Type: • Commercial • Residential The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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