China Digitally Printed Wallpaper Market Overview, 2028

Digitally printed wallpaper has gained popularity in China in recent years due to its unique design capabilities, durability, and affordability. The cultural significance of digitally printed wallpaper in China lies in its ability to reflect and reinforce the country's rich cultural heritage and contemporary art and design. For instance, the use of traditional Chinese motifs and patterns in the design of digitally printed wallpaper. These designs can range from the classic Chinese landscape paintings to more contemporary interpretations of traditional motifs, such as the auspicious symbols of dragons and phoenixes. Furthermore, digital printing technology also allows for the creation of large-scale murals and panoramic landscapes, which can be used to transform entire spaces into immersive and dynamic environments. This has led to the emergence of a new genre of Chinese digital wallpaper, which combines traditional themes and motifs with modern design techniques to create unique and visually stunning works of art. In addition to its aesthetic value, digitally printed wallpaper is also seen as a symbol of China's economic and technological progress. Moreover, digital wallpaper is also emerging as a new art form in China. Some designers are experimenting with innovative techniques such as mixed media, 3D printing, and augmented reality to create immersive and interactive wallpaper installations. These installations can be found in art galleries, museums, and even public spaces, and are helping to push the boundaries of what is possible with digital wallpaper. According to the research report "China Digitally Printed Wallpaper Market Overview, 2028," published by Bonafide Research, the China Digitally Printed Wallpaper market is expected to add around USD 820 Million by 2028. The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects.

Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media. According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects, as it is easy to install and can quickly transform a room's appearance. Chinese digital wallpaper designers have been collaborating with various artists, architects, and creatives to create unique and innovative wallpaper installations that are pushing the boundaries of what is possible with this medium. Some examples of Chinese digital wallpaper designers collaborating with artists, architects, and other creatives to create unique and innovative installations are Zhou Shuo, a Shanghai-based artist and designer, collaborated with the K11 Art Foundation to create an immersive digital wallpaper installation for the K11 Art Mall in Shanghai. The installation, titled "Transmigration," combined traditional Chinese motifs with contemporary digital techniques to create a dynamic and visually stunning environment. Furthermore, Fan Yuan, a Chinese digital artist, collaborated with the Shanghai Centre of Photography to create a series of immersive digital wallpaper installations that explored the relationship between humans and nature. The installations, titled "Into the Wild," used advanced digital techniques to create realistic and immersive natural environments that transported viewers to different parts of the world. Moreover, Chen Fei, a Shanghai-based artist, collaborated with the Long Museum to create a series of large-scale digital wallpaper installations that explored themes of nature, technology, and urbanisation. The installations, titled "Melt," used a mix of digital and traditional techniques to create immersive environments that reflected the complexity and dynamism of modern urban life. Furthermore, Wu Jian'an, a Beijing-based artist, collaborated with the Ullens Centre for Contemporary Art to create a series of large-scale digital wallpaper installations that explored the intersection of traditional Chinese art and contemporary digital techniques. The installations, titled "Infinity," used traditional Chinese motifs and patterns to create immersive environments that challenged viewers to reconsider their perceptions of art and culture. In addition, Cao Fei, a Chinese multimedia artist, collaborated with the BMW Art Car Project to create a unique digital wallpaper installation that showcased the intersection of art, technology, and automotive design. The installation, titled "Unmanned," used advanced digital techniques to create an immersive environment that reflected the rapid pace of technological change in modern society.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • China Digitally Printed Wallpaper Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Substrate type: • Vinyl • Nonwoven • Paper • Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

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By Printing Technology Type: • Inkjet • Electrophotography By End-User Type: • Commercial • Residential The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.