The history of Mexico's digitally printed wallpaper market can be traced back to the early 2000s, when digital printing technology started gaining popularity in the country's advertising and graphic design industries. As the technology advanced, it was also adopted by the interior design industry, and the use of digitally printed wallpaper started to emerge. Furthermore, the rise in disposable income, a growing middle class, and increasing urbanization have all contributed to the increased demand for customized and personalized home decor solutions, including digitally printed wallpaper. Moreover, advancements in digital printing technology have made it possible to produce high-quality and long-lasting wallpaper at a more affordable price. This has made digitally printed wallpaper a popular choice among homeowners and interior designers. In addition, the digitally printed wallpaper market in Mexico is concentrated in major cities such as Mexico City, Guadalajara, and Monterrey. These regions have a higher population density and a larger number of residential and commercial properties. In addition, Mexican consumers are increasingly seeking unique and personalized wallpaper designs that reflect their individual tastes and preferences. Popular design trends in Mexico include geometric patterns, floral designs, and bold, bright colours. According to the research report "Mexico Digitally Printed Wallpaper Market Overview, 2028," published by Bonafide Research, the Mexico digitally printed wallpaper market is expected to grow at more than 18.5% CAGR from 2023 to 2028. As consumers become more aware of the benefits of digitally printed wallpaper over traditional wallpaper, demand for the product is expected to grow. Digitally printed wallpaper is more durable, easier to install, and can be customized to meet individual design preferences, making it an attractive option for many consumers. Furthermore, the digital printing technology used in the production of digitally printed wallpaper is continuing to advance, allowing for greater design flexibility, faster production times, and higher quality output. This is making digitally printed wallpaper a more attractive option for consumers and driving demand for the product. Moreover, Mexico is experiencing a rapid rate of urbanisation, with more people moving to cities and urban areas. This is driving demand for interior design and home decor products, including digitally printed wallpaper, as consumers seek to personalize and decorate their living spaces. Furthermore, digitally printed wallpaper can be produced using materials and processes that are free from harmful chemicals, making it a healthier option compared to traditional wallpaper. As consumers become more aware of the potential health hazards associated with traditional wallpaper, demand for digitally printed wallpaper that is produced using safe and non-toxic materials is increasing. In addition, Mexico is a popular tourist destination with a vibrant culture and rich history. This is driving demand for home decor products that showcase Mexico's culture and heritage, such as digitally printed wallpaper that features traditional motifs and designs. The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects. Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media. According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects, as it is easy to install and can quickly transform a room's appearance. The influence of social media on consumer behavior is significant, and it is driving demand for visually appealing and Instagram-worthy interior design products, including digitally printed wallpaper. Social media platforms like Instagram, TikTok, and Pinterest have become popular destinations for users to seek inspiration and discover new products, especially when it comes to home decor. Furthermore, the influence of social media on consumer behaviour is significant, and it is driving demand for visually appealing and Instagram-worthy interior design products, including digitally printed wallpaper. Moreover, younger consumers are particularly active on social media platforms and are highly influenced by what they see on these platforms. They are looking for unique and visually appealing products that can help them create Instagram-worthy living spaces. Digitally printed wallpaper is a highly customizable product that can be designed to suit a wide range of aesthetic preferences, making it an attractive option for younger consumers who are looking to personalise their living spaces. Some of the most popular influencers in the interior design space in Mexico include Ana De La Reguera, Fernanda lvarez, Mariana Barran, Hilda Solis, and many more. Considered in this report • Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Mexico Digitally Printed Wallpaper Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Substrate type: • Vinyl • Nonwoven • Paper • Others (Fabric, Glass Fiber, Canvas, and Grass Cloth) By Printing Technology Type: • Inkjet • Electrophotography By End-User Type: • Commercial • Residential The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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