Argentina Outdoor LED Displays Market Overview, 2028

Argentina Outdoor LED Displays Market Overview, 2028

Bonafide Research 30-04-2023 64 Pages Figures : 5 Tables : 15
Region : South America Country : Argentina Category : Energy & Utility Lighting & Luminaires

Argentina's early outdoor advertising began when the first billboards were erected in the country. Over time, outdoor advertising has become an important part of the advertising industry in Argentina, with companies using a variety of mediums to reach consumers, including traditional billboards, posters, and more recently, LED displays. In the early 2000s, LED displays began to gain popularity in Argentina, particularly in urban areas such as Buenos Aires. These displays offered advertisers a more flexible and dynamic way to showcase their products and services and were particularly effective in capturing the attention of consumers in high-traffic areas. Over time, outdoor LED displays have become increasingly sophisticated and advanced, with many companies in Argentina now offering full-colour displays with high resolution and high brightness levels. These displays are used for a wide range of purposes, including advertising, public information displays, and event displays. The city of Buenos Aires has one of the highest concentrations of outdoor advertising in the country, with over 100,000 advertising structures, including billboards and LED displays. LED displays are increasingly being used for public information displays in Argentina, with many cities and municipalities using them to provide real-time information about traffic, weather, and other important updates. According to the research report "Argentina Outdoor LED Display Market Overview, 2028," published by Bonafide Research, the Argentina Outdoor LED Display market is projected to reach a market size of more than USD 140 Million by 2028. As more businesses and organisations seek to reach consumers through digital channels, there has been a corresponding increase in demand for digital advertising solutions such as LED displays. As in many other countries, advertisers in Argentina are increasingly looking for more dynamic and engaging ways to reach consumers. LED displays offer a more flexible and customizable way to showcase products and services, which is attractive to many advertisers. While outdoor advertising in Argentina is subject to government regulation, the regulatory environment is generally favourable towards LED displays. The government recognises the value of outdoor advertising in promoting economic growth and has implemented policies to encourage investment in the industry. Based on the report, the mounted technology segment includes surface-mounted outdoor LED displays and individually mounted outdoor LED displays. In Argentina, the surface-mounted outdoor LED display has the highest market share in the country. Compared to alternative outdoor LED display designs, including cabinets or modular displays, surface-mounted outdoor LED displays may be more affordable. This is due to the fact that surface-mounted displays are easier to service and maintain and require less labour and material to install. Based on the report, the colour display segment includes the full-colour display, the tri-colour display, and the monochrome display. In Argentina, the full-colour display has the highest market share. The cost of full-colour displays has decreased significantly in recent years due to advancements in technology and economies of scale. This has made them more affordable and accessible to a wider range of businesses and organisations. Also, full-colour displays are more successful at drawing customers' attention and keeping them interested in the displayed content. This is particularly crucial in marketing and advertising efforts whose objective is the promotion of goods or services. Argentina's companies and organisations are increasingly looking for colour LED outdoor displays that may be tailored to meet their unique needs. This includes the capacity to show dynamic content, such as films and animations, and the capacity to modify the content instantly. There is a growing demand for colour LED outdoor displays with high resolution, as this allows for clearer and more detailed images and videos to be displayed. This is especially important for advertising and marketing purposes, where the goal is to capture the attention of potential customers. Based on the application, the led billboard, perimeter led board, led mobile panel, led traffic lights, led video wall, and led matrix boards In Argentina's outdoor led display market, the led billboard has the highest market share in the country. Interactive displays are becoming more popular on billboards as they offer a more engaging and immersive experience for viewers. This can include touchscreens, motion sensors, and other interactive technologies that allow viewers to interact with the content being displayed. Considered in this report • Geography: Argentina • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Argentina Outdoor LED Display market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Mounted Technology • Surface-Mounted Outdoor LED Display • Individually Mounted Outdoor LED Displays By Color Display • Full Color Display • Tri Color Display • Monochrome Display By Application • LED Billboards • Perimeter LED Boards • LED Mobile Panel • LED Traffic Lights • LED Video Walls • LED Matrix Boards The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Outdoor LED Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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