Saudi Arabia Hair Care Market Overview, 2028

The Saudi Arabian hair care market is expected to grow fast, owing to factors such as growing demand from male consumers following the beauty trend and changing standards. Furthermore, the extreme climatic conditions and poor climate structure frequently cause the hair to become rough and damaged. The market is flooded with numerous brands and types of hair treatments that claim to replenish and cure damage, supporting market growth over the next five years. In addition, the ageing population has a substantial impact on market growth. Consumers are experiencing damaged hair and receding hairlines as a result of poor environmental conditions, depleting atmospheric conditions, and increased pollution, and thus demand for hair care products and services has rapidly increased and is expected to support the growth of the Saudi Arabia hair care market over the next five years. Furthermore, the expanding trend in the fashion business is affecting consumer preferences. Male consumers are extremely oriented towards products for fashionable beards, moustaches, and hairstyles, and their demand for associated hair care products is fast expanding, assisting the market's expansion. According to the research report "Saudi Arabia Hair Care Market Overview, 2028," published by Bonafide Research, the Saudi Arabia hair care market is projected to reach a market size of USD 1.39 Billion by 2028. Hair care is a significant aspect of the Saudi Arabian culture, and it is considered an essential part of personal hygiene. Women, in particular, take great pride in maintaining their hair, which has led to a high demand for hair care products in the country. Furthermore Saudi Arabian consumers tend to prefer hair care products that are made from natural ingredients, as there is a growing trend towards eco-friendly and sustainable products. Additionally, there is a high demand for hair care products that are formulated specifically for the hot and dry climate of the region. There is a growing trend towards hair care products that offer multiple benefits, such as anti-dandruff and anti-hair loss properties. Additionally, there is a growing interest in hair care products that offer natural and organic formulations, as well as products that cater to specific hair types and concerns.

Hair loss is a common concern among Saudi Arabian consumers, and as a result, there is a growing demand for hair care products that can help prevent hair loss and promote hair growth. These products often contain ingredients such as biotin, keratin, and saw palmetto. Furthermore, Saudi Arabian consumers are also looking for hair care products that cater to their specific hair types. This includes products for curly hair, straight hair, fine hair, and thick hair. There is also a growing demand for products that cater to specific concerns such as hair loss, dandruff, and dry scalp. There is a trend towards multifunctional hair care products that offer several benefits in one product. For example, a shampoo that also conditions the hair or hair oil that can be used as a styling product. Shampoo, conditioner, hair style products, hair oil, hair colour, and other goods fall into this category. Shampoo has the largest market share in Saudi Arabia, with sub-segments including cosmetic shampoo, herbal/organic shampoo, dry shampoo, and others. In Saudi Arabia, cosmetic shampoo has the biggest market share. Dry shampoo will expand at the fastest CAGR in the market in the future. Dry shampoo is a time-saving and practical hair care solution that allows people to refresh their hair without washing it. This makes it appealing to busy consumers who may not have the time or inclination to wash their hair every day. Permanent hair colour and temporary hair colour are included in the hair colour category. Temporary hair colours are expected to dominate the market during the forecast period. Based on the hair styling products segment, this includes hair gel, hair mousse, hairspray, styling creams, wax, and other styling products. In Saudi Arabia, hair styling creams and waxes has been dominant in the Saudi Arabia hair styling products market due to their versatility and ability to provide a variety of hairstyles. These products are popular among consumers who want to achieve different looks, from sleek and smooth styles to textured and voluminous hairstyles. Based on the gender segment, which includes women and men, women are using more hair care products than men. Women in Saudi Arabia are often expected to have a certain standard of grooming and appearance, including well-maintained hair. This means that they may feel pressured to use hair care products to achieve a certain look or level of hair health. Based on the distribution channel, it includes convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). In Saudi Arabia, convenience stores lead the hair care market. In the upcoming future the online retail store segment is expected to dominate the market with highest CAGR.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Saudi Arabia Hair Care market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Shampoo • Hair Color • Conditioner • Hair Styling Products • Hair oil • Others (hair mask)

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By Shampoo • Cosmetic shampoo • Herbal/ organic • Dry shampoo • Others By Hair Color • Permanent • Temporary By Conditioner • Rinse-out • Leave-in • Others (Deep) By Styling Products • Hair Gel • Hair Mousse • Hairspray • Styling Creams and Waxes • Other Styling Products By Price Range • Mass • Premium By Gender • Men • Women By Distribution Channel • Convenience Stores • Supermarkets/Hypermarkets • Specialist Retail Stores • Online Retail Channels • Other Distribution Channel (salon) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hair Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.