Germany Hair Care Market Overview, 2028

A growing number of people in Germany are becoming aware of the benefits of natural and organic products. Rising hair-related difficulties and rising fashion trends are expected to drive the market in the coming years. Furthermore, greater salon service penetration and a rise in demand for professional goods are projected to boost the market in the future. Furthermore, developing grooming trends and technological developments in product manufacture are expected to fuel the market in the coming years. Customers who are sensitive to fragrances prefer natural and fragrance-free items. In Germany, there is an increasing trend towards fragrance-free products. The need for a presentable personal image among customers, which also leads to their awareness of personal hygiene habits, is the primary market driver. The growing customer concern about their health and cleanliness as a long-term investment increased demand for natural or organic products throughout the country. These pressures drove manufacturers to upgrade their product offerings in order to meet consumer demands. The growing popularity of organic concept stores for organic items among customers is expected to boost the market for natural and organic hair care products. According to the research report "Germany Hair Care Market Overview, 2028," published by Bonafide Research, the Germany Hair Care Market is expected to grow at a CAGR of 4.92% from 2023 to 2028. Based on the report, the product types include shampoo, hair colour, conditioner, hair styling products, hair oil, and others (hair mask). Shampoo has the largest market share in the Germany. Further shampoo segments include cosmetic shampoo, herbal or organic shampoo, dry shampoo, and others. The cosmetic shampoo segment has the highest market share. Cosmetic shampoos are designed to properly cleanse and condition hair, leaving it clean, soft, and manageable, which appeals to consumers. Furthermore, cosmetic shampoo businesses spend a lot of money on marketing and promotion to make their products more visible and desirable to consumers in the country. Dry shampoo is expected to grow at the fastest CAGR during the anticipated period. Dry shampoo is a convenient alternative for consumers who do not have time to wash their hair on a daily basis, making it the perfect answer for Germany's busy lifestyles.

In Germany, the beauty and personal care business is a major driver of the hair care market. In Germany, beauty and personal care goods are in high demand, with consumers looking for solutions that will help them keep healthy, beautiful hair. This has resulted in a vast variety of hair care products on the market, including shampoos, conditioners, hair treatments, and styling products. Furthermore, the fashion industry plays an important role in propelling the German hair care market. The urge to keep up with changing fashion trends promotes demand for hair care products and services. The growth of e-commerce in Germany has also contributed to the growth of the hair care market. Online shopping has made it easier for consumers to access a wide range of hair care products, and the convenience of online shopping has also increased demand for hair care products. Based on the report, the market is segmented into hair color, Permanent hair color and Temporary Permanent hair colour has the highest market share in the Germany. When compared to other types of hair colour, permanent hair colour gives longer-lasting results. Customers will need to colour their hair less frequently, which will save them money in the long run. The German hair care business is known for producing high-quality goods, and permanent hair colour is no exception. Customers are willing to pay a premium for a product that performs well and is manufactured with high-quality ingredients. In Germany, hair colour is an essential component of fashion and beauty, and permanent hair colour is frequently the preferred option for individuals seeking a more dramatic or permanent alteration in their hair colour. During the anticipated period the temporary hair color segment is expected to grow with maximum CAGR. One of the primary benefits of temporary hair colour is that it does not necessitate a long-term commitment. You can experiment with different colours without being concerned about the colour remaining in your hair for an extended period of time. Temporary hair colour is normally quite simple to apply and may be done at home without the assistance of a professional. There are several application methods available, including spray, mousse, and temporary hair dye. Temporary hair colour, unlike permanent hair colour, does not reach the hair shaft, causing less damage to your hair. This makes it an excellent choice for people with damaged or brittle hair. Based on the hair styling products, they include hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products. Currently, hair gel is leading the market. In the future, the hair mousse is expected to grow at the highest CAGR rate. Hair gel provides a strong hold that lasts throughout the day, making it a popular choice for consumers who want a hairstyle that stays in place. Based on the report, the price range segments include mass and premium; currently, mass is leading the hair care market in the Germany. Mass-priced hair care products are affordable and accessible to a broad range of consumers, making them the most popular products on the market. Mass-market hair care brands invest heavily in advertising and promotions to promote their products and make them more visible and desirable to consumers. During the forecast period the premium price range segment is expected grow with highest CAGR. Germany has a relatively high disposable income compared to many other countries, which means that consumers are willing to spend more on high-quality hair care products. Furthermore, German consumers are known for their brand loyalty, and many are willing to pay a premium price for trusted brands that they have used for years. Based on gender, which includes women and men, the women's segment leads the hair care market. Women are more likely to style their hair regularly and experiment with different hairstyles, which drives demand for a variety of hair care products. Many hair care professionals cater to women's hair care needs, further driving demand for hair care products among women. During the anticipated period the men segment is expected grow with maximum CAGR. Based on distribution channel the market is segmented into convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). Currently the market is dominated by convenience stores and during the forecast the online retail channel is expected to grow with highest CAGR.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany Hair Care market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Shampoo • Hair Color • Conditioner • Hair Styling Products • Hair oil • Others (hair mask)

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By Shampoo • Cosmetic shampoo • Herbal/ organic • Dry shampoo • Others By Hair Color • Permanent • Temporary By Conditioner • Rinse-out • Leave-in • Others (Deep) By Styling Products • Hair Gel • Hair Mousse • Hairspray • Styling Creams and Waxes • Other Styling Products By Price Range • Mass • Premium By Gender • Men • Women By Distribution Channel • Convenience Stores • Supermarkets/Hypermarkets • Specialist Retail Stores • Online Retail Channels • Other Distribution Channel (salon) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hair Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.