Australia Color Cosmetics Market Overview, 2028

The colour cosmetic market in Australia is a mature market with a wide range of products available. The Australian beauty industry has experienced steady growth in recent years, driven by factors such as rising disposable incomes, a growing aging population, and an increasing focus on beauty and personal care. The market is expected to benefit from the growing demand for natural and organic cosmetics as well as the increasing popularity of e-commerce channels for purchasing beauty products. The Australian colour cosmetic market is heavily influenced by social media, with beauty bloggers and influencers playing a significant role in promoting products and driving sales. Australian women were heavily influenced by Hollywood and fashion icons, such as Marilyn Monroe and Audrey Hepburn, and sought to emulate their makeup styles. In the 1970s and 1980s, the natural makeup look became popular, and Australian brands focused on using natural ingredients in their products. Australian consumers are looking for makeup brands that cater to a diverse range of skin tones and types. Brands that offer a wide range of shades and cater to a variety of skin types are likely to do well in the Australian market.

According to the research report "Australia Color Cosmetic Market Overview, 2028," published by Bonafide Research, The Australia Color Cosmetics market was valued at USD 1 Billion in 2022. Colour cosmetics are in high demand because of the increased awareness and importance of makeup and beauty products brought about by social media platforms like Instagram and YouTube. Natural and organic cosmetics have seen an increase in demand as consumers become more aware of the health and wellness advantages of using them. Based on the product types, there are facial colour products, nail products, hair colour products, lip products, and eye makeup products. Facial products are leading the colour cosmetic market in Australia. Further, the facial products include sub-segments like foundation, loose face powder, concealers, blush, and other facial products (primer). In Australia, the country with the highest market shares is a country with a warm and sunny climate. As a result, people in Australia are concerned about sun protection and prefer using foundation to protect their skin from harmful UV rays. In Australia, natural beauty is a fashion statement, and foundation is the perfect way to achieve a natural, flawless look. Australians are known for their love of skincare, and many foundations in the Australian market are designed to provide skincare benefits while also offering coverage. Based on the nail products segments, these include nail polish, nail removers, nail treatments and Strengtheners, and other nail products (base coat, top coat, nail art stickers). In Australia, nail polish is dominating the market. One of the growing trends in the nail polish market in Australia is the increasing demand for clean and non-toxic nail polishes that do not contain harmful chemicals such as formaldehyde, toluene, and phthalates. Consumers are becoming more conscious of the ingredients in their beauty products and are opting for healthier and eco-friendly options.

Based on the lip products segments, they include lip sticks, lip pencil/liner, lip gloss, and other lip products (lip primer, lip plumber). Lip sticks hold the highest market share in Australia. Lipstick is a staple cosmetic product for many women, and it is used to enhance the natural beauty of the lips by adding colour and definition. There has been a rise in the popularity of matte lipstick, which provides a long-lasting and highly pigmented finish. Based on the end user, which includes men and women, women are more likely to use colour cosmetics. Based on the price range, segments include the mass price range and the premium price range. The mass price range is leading the Australian colour cosmetic market. The Australian market for colour cosmetics is highly competitive, with many local and international brands vying for market share. Consumers in Australia have a wide range of choices when it comes to colour cosmetics, and many are price-sensitive. As a result, many brands offer their products at a mass price range to appeal to a larger customer base. Based on the distribution, it includes specialty stores, brand outlets, the online channel, convenience stores, and other stores (salon). In Australia, the specialty stores are leading the market; they have the highest market share in the country. Some of the specialty stores are Mecca, Sephro, Priceline, Myer, and David Jones.

The Australian government has various regulations in place to ensure the safety and quality of colour cosmetics sold in the country. The Australian Competition and Consumer Commission (ACCC) is responsible for regulating and enforcing these regulations, including the Trade Practises Act 1974 and the Australian Consumer Law. The government also has initiatives to promote the use of sustainable and eco-friendly ingredients in cosmetics and reduce the environmental impact of the industry. Additionally, the government has provided funding for research and development in the cosmetic industry, particularly in the areas of natural and organic products.

Considered in this report



• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Australia Color Cosmetics with its value and forecast along with its segments
• Country-wise Color Cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products (lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.