South Korea Hair Extension and Wigs Market Overview, 2028

Hair extensions and wigs have been used in South Korea since ancient times. During the Joseon Dynasty, noblewomen wore traditional Korean wigs called "gache," which were made of human hair (1392-1910). These wigs were exceedingly extravagant and were intended to highlight the wearer's social standing. Hair extensions and wigs have grown more commonly available and affordable in the modern day. Korean celebs and K-pop artists are frequently spotted using wigs or hair extensions to change their appearance rapidly for performances or photo shoots. Furthermore, numerous salons in South Korea provide consumers with a choice of hair extension and wig procedures. Hair extensions and wigs are used in South Korea by both men and women. They are popular for a variety of reasons, including adding volume or length to hair, to change hair color or style quickly, or to cover up hair loss or thinning. According to the research report “South Korea Hair Extension and Wigs Market Overview, 2028," published by Bonafide Research, the South Korea Hair Extension and Wigs market was valued at USD 199 Million in 2022. Based on product types which include Hair Extensions, Wigs and Toupee. Hair Wigs are dominated in the South Korea market. Wigs are popular in South Korea one reason is that they provide a quick and easy option to modify one's hairdo without requiring a lot of time and effort to style or colour hair. They also let people to try out new hair colors and styles without committing to a permanent change. Wigs can also be used to conceal hair loss or thinning, which is a common issue for many individuals. Hair Extension’s present popularity, as well as the rising availability and affordability of these products and services, suggests that their usage may expand further. With the emergence of K-pop and Korean beauty trends, the demand for hair extensions and wigs to attain the desired look may increase. Also, as more individuals become aware of the choices for concealing hair loss or thinning, the demand for toupees and other hairpieces may rise.

In South Korea, both human and synthetic hairs are used to make hair extensions and wigs, but human hair is more popular. Human hair is Popular because it looks and feels more natural and can be handled and treated in the same way as natural hair can. It can also be coloured to match the colour of a person's natural hair. Furthermore, many individuals feel that real hair extensions and wigs are more resilient and last longer than synthetic hair extensions and wigs. Synthetic hair, on the other hand, offers benefits. It is often less expensive than human hair, and it may be created in a range of colours and styles that genuine hair may not have. Synthetic hair is also easier to maintain since it does not shed. Hair extensions and wigs are often used in the South Korean entertainment business. Indeed, many K-pop idols and Korean celebrities are known for their frequent hairdo changes and colourful hair colours, which are frequently achieved with the use of hair extensions and wigs. Hair extensions can be used to add length, volume, and texture to a person's natural hair, whereas wigs provide more dramatic and temporary alterations in styling and colour. These hairpieces are often used in music videos, photo sessions, and live performances to give the singers distinct appearances. Apart from the entertainment sector, hair extensions and wigs are popular among ordinary South Koreans who wish to modify their hairdo without destroying their natural hair. The Ministry of Food and Drug Safety is responsible for regulating cosmetics in South Korea, including hair extensions and wigs. Cosmetics must undergo rigorous testing and receive approval from the ministry before they can be sold in the market. The ministry also conducts regular inspections of cosmetics manufacturers to ensure that they are following safety and quality standards. In addition, there are regulations in place for the labeling and advertising of cosmetics, which includes hair extensions and wigs. These regulations require that all product labels must include the ingredients, usage instructions, and other important information in Korean language. Advertising of cosmetics is also regulated to prevent false or misleading claims. Furthermore, beauty salons and hair extension/wig suppliers in South Korea must be registered with the local government and adhere to safety and hygiene standards. The Ministry of Employment and Labor is responsible for enforcing these regulations and ensuring that businesses in the beauty industry are operating in a safe and legal manner. Some of the manufacturing companies of hair extensions and Wigs in south Korea are S.H.E. Co., Ltd. They are experts in the production of high-quality synthetic and real hair wigs for ladies, men, and children. Lace front wigs, full lace wigs, hairpieces, and hair extensions are among their offerings. Freetress Co., Ltd. is a major producer and supplier of synthetic hair extensions and wigs. Braids, weaves, ponytails, and wigs come in a range of styles, hues, and lengths. Misha Co., Ltd. is a company that makes human hair extensions, wigs, and hairpieces for women. Their goods are created with high-quality Remy hair and come in a variety of lengths, hues, and textures. KM Hair Company, Ltd. They make and sell a variety of hair extensions and wigs, such as clip-in extensions, tape-in extensions, pre-bonded extensions, and wigs. They use high-quality Remy hair and provide a wide range of colours and textures. Hairin Co., Ltd. specialises in the manufacture of human hair wigs and extensions utilising Korean technology. Their products are made from high-quality Remy hair and are available in various styles, lengths, and colors.

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Manmayi Raval

Research Consultant

Some of the popular shops and salons in south Korea are Young, Olive (a beauty retail store chain that carries hair extensions and wigs) Lihgtinthebox (an internet store that distributes hair extensions and wigs to South Kore a) (an online retailer that ships hair extensions and wigs to South Korea) Hair Extensions for Belle (a hair extension and wig salon in Seoul) Shiny Hair (a hair extension and wig salon in Seoul) Slick Hair (a hair extension and wig salon in Busan) Considered in this report • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Korea Hair Extension and Wigs market with its value and forecast along with its segments • Country Hair Extension and Wigs market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type: • Wig • Extension • Toupee By Hair Type: • Human Hair • Synthetic hair By Distribution Channel: • Offline • Online By End User • Individual Consumers • Entertainment & Fashion Industry By Gender • Men • Women The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair extension and Wigs market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.