South Africa Shapewear Market Overview, 2028

Stocking wear and shapewear were popular in South Africa in the early 20th century, when stockings were first introduced as a fashionable accessory. At the time, stockings were typically made from silk or cotton and were worn by women as a way to protect their legs from the sun and to add a touch of elegance to their outfits. During the early days, the popularity of stockings continued to grow, with women often wearing them with high heels and dresses for a sophisticated look. At the same time, shapewear also began to emerge as a popular clothing item, with girdles and corsets being worn by women to create a smooth, streamlined silhouette. Stockings and shapewear remained popular in South Africa, with new materials such as nylon and polyester being introduced to make these products more affordable and widely available. During this time, fashion trends also began to shift towards more casual and comfortable clothing, which led to a decline in the popularity of shapewear. However, there has been a resurgence of interest in stockings and shapewear in South Africa as consumers seek out products that are comfortable, stylish, and supportive. This has led to the development of new materials and designs, including seamless products that are designed to provide a more natural and flattering look. Stockings and shapewear are an important part of many women's wardrobes in South Africa, and the market for these products continues to grow and evolve. According to the research report "South Africa Stocking and Shapewear Market Overview, 2028," published by Bonafide Research, the South Africa Stocking and Shapewear market is expected to add USD 10 Million by 2028. The South Africa market is segmented into shapewear and stockings. Currently, stockings have the highest market share in the country, due to the fact that they are a more acceptable option than shapewear, which might be viewed as too revealing or trendy in South African culture because of the country's emphasis on modesty and traditional dress. Many locations in South Africa experience warm weather, which could make wearing full shapewear uncomfortable or unfeasible. A cooler and more breathable alternative is wearing stockings. While stockings have traditionally been more popular in South Africa, as mentioned earlier, the warm climate in many parts of the country means that comfort is a priority for many consumers. Consumers in South Africa are becoming more conscious of the environmental impact of their purchases. Some shapewear and stocking brands are responding by using sustainable materials or incorporating eco-friendly practices into their production processes. Overall, while stockings continue to be a popular choice in South Africa, shapewear is growing with the highest CAGR in that country.

In South Africa, stockings and shapewear have many opportunities and challenges like the The shapewear and stocking market in South Africa is highly competitive, with many local and international brands vying for market share. This can make it difficult for new brands to break into the market. South African consumers are price-sensitive and may be reluctant to pay a premium for shapewear and stockings. South African culture has certain expectations around modesty and traditional dress, which can influence consumer preferences for shapewear and stockings. Brands that can navigate these cultural considerations and offer products that align with local customs and values may be better positioned for success. There is a growing demand for shapewear in South Africa. This presents an opportunity for brands to expand their offerings and capture a larger market share. South Africa has a diverse population with different body types, skin tones, and cultural backgrounds. Brands that can innovate and offer new and unique products can stand out in a crowded market. For example, there is an opportunity to develop shapewear and stockings made from sustainable materials or with technology that enhances their performance. The South African government has certain rules and regulations regarding the shapewear and stocking market. Shapewear and stockings sold in South Africa must comply with safety standards set by the South African Bureau of Standards (SABS). These standards ensure that products are safe for consumer use and do not pose a risk of harm. Shapewear and stockings that are imported into South Africa must comply with the relevant regulations and standards set by the South African government. Importers may need to obtain permits or licenses, and must comply with customs procedures and requirements. The Advertising Standards Authority of South Africa (ASA) regulates the advertising of shapewear and stockings, as well as other consumer products. Advertisements must be truthful, not misleading, and must not make claims that cannot be substantiated. Based on the application, it includes body shaping and lifestyle, performance, and recovery. In South Africa, most people used stockings as a way of life rather than for performance recovery. While popular in South Africa, many people's lifestyles there undoubtedly include the use of shapewear and stockings. A lot of South African women, in particular, use shapewear and stockings as part of their regular attire and frequently do so to feel more comfortable and confident. In South Africa, women wear more stockings and shapewear than men. In South Africa, based on the material, there are polyester, nylon, cotton, and others. In the country, people used the stockings and shapewear that are made from polyester. Polyester is a handy material for everyday wear because it is strong and can tolerate wear and tear. Polyester is also wrinkle-resistant, making it simple to maintain and care for stockings and shapewear manufactured from it. In South Africa, based on the distribution channel, this includes hypermarkets, Supermarket, specialty stores, and online. The specialist stores like Woolworths, Truworths, Edgars, Foschini, and Legwear. In South Africa, there are local manufacturers like Ambra, Playtext, Embrace, Renown, and Femani.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: South Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report

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• South Africa Shapewear & Stocking market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Shapewear • Stocking By Application: • Body Shaping And Lifestyle • Performance And Recovery By Materials: • Polyester • Nylon • Cotton • Others By Distribution Channel: • Hypermarket • Specialist Stores • Online By End User: • Women • Men The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.