Russia Lingerie Market Overview, 2028

The increasing inclination of consumers towards trendy intimate wear and sportswear is one of the key factors driving the Russian market's growth. In line with this, the widespread adoption of aggressive marketing and promotional activities on several social media platforms for sensitising and broadening the consumer base is considerably contributing to the market's growth. Rising product variations and the escalating demand for wide-ranging seamless bras, brassieres, and premium-quality branded lingerie amongst consumers are propelling market growth in Russia. In Russia, there is a rising demand for sustainable and eco-friendly pants. In the Russian lingerie sector, as in many other areas, there is a growing movement towards green and ecological goods. Now, many regional companies are embracing environmentally friendly resources and production techniques to create lingerie.

According to the research report "The Russia Lingerie Market Overview, 2028," published by Bonafide Research, the Russia Lingerie market is expected to grow at a rate above 5% CAGR from 2023 to 2028. The Russian lingerie market is growing because the Russian economy continues to recover from the economic downturn of recent years, and many consumers have seen an increase in their disposable income. This has led to a greater willingness to spend money on necessities and high-end lingerie products. As well as the American consumers, the Russians are becoming more conscious of style and fashion, especially the younger generations. As a result, lingerie is becoming more popular as a fashion accessory than just a piece of clothing. The Russian lingerie market is divided into Knickers/panties, Brassieres, Shapewear, and other categories. Knickers and pants currently have the largest market share in the country. There are several technological trends in the lingerie industry in Russia. Virtual fitting rooms are becoming increasingly popular in the lingerie industry in Russia. These are digital platforms that allow customers to try on lingerie virtually, using a 3D avatar or augmented reality technology. This can help improve the online shopping experience and reduce the need for in-person fittings. As well, wearable technology, such as fitness trackers or smart watches, is becoming more popular among Russian consumers. Some lingerie manufacturers are incorporating this technology into their products, such as bras that can monitor heart rate or track workouts. In Russia, people purchase lingerie in the economic price range.

In Russia, there are certain associations related to the lingerie market, The Russian Union of Entrepreneurs of Textile and Light Industry is a non-profit organisation that represents textile and clothing manufacturers in Russia. The organisation advocates for the interests of its members, provides information and support services, and works to develop the industry. The Russian Union of Industrialists and Entrepreneurs (RSPP) is the largest association of industrialists and entrepreneurs in Russia. While not specific to the textile and clothing industry, RSPP represents the interests of businesses across all sectors, including those involved in the production and sale of lingerie. The Russian Fashion Council is a non-profit organisation that promotes the fashion industry in Russia. While not specific to the lingerie market, the organisation supports and promotes Russian fashion designers, including those who design lingerie. The Textile and Clothing Industry Development Fund is a non-profit organisation that supports the development of the textile and clothing industry in Russia. The organisation provides financial support to businesses in the industry, including those involved in the production and sale of lingerie. These organisations work to support the broader community, including those involved in the lingerie market. They provide advocacy, support services, and financial assistance to businesses in the industry and work to develop and promote the industry both domestically and internationally.

Based on the material, which includes cotton, nylon, satin, silk, and others, cotton currently has the largest market share in Russia. Cotton is a sensible option for daily lingerie because it is a strong fabric that can survive frequent washing and wearing. For Russian consumers who are searching for durable, high-quality products, this is significant. Based on the distribution channel, there are the hypermarket, supermarket, online retailer, specialty store, and others. There are many specialty stores that offer a wide range of lingerie, including Tezenis, Hunkemoller, Etam, and Oysho. Also, there are many local manufacturers, like Milavista, Incanto, Alisee, and Belweiss.

Considered in this report

• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Russia Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types

• Knickers/panties
• Brassieres
• Shapewear
• Others

By Pricing Range

• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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