South Korea Lingerie Market Overview, 2028

South Korea's lingerie market is a dynamic and growing industry that has seen significant growth over the past few years. The country has a highly fashion-conscious population, with a strong emphasis on personal style and appearance. This has translated into a booming lingerie market, with a wide range of styles, designs, and brands available to consumers. Important factor in the South Korean lingerie market is the influence of K-pop and Korean fashion trends. South Korean celebrities and fashion icons have a significant impact on consumer preferences and buying habits, and lingerie is no exception. Many South Korean lingerie brands have been quick to capitalize on this trend, releasing collections that are inspired by K-pop and Korean fashion. As more and more women in South Korea are becoming fashion-conscious and seeking comfortable and stylish lingerie, the demand for lingerie is increasing. Social media platforms like Instagram have made it easier for lingerie brands to showcase their products and reach a wider audience in South Korea. With the growing trend of body positivity in South Korea, more women are looking for lingerie that fits and flatters their bodies, which has led to an increase in demand for a wider range of sizes and styles. In recent years, there has been a particular focus on targeting younger consumers, especially women in their 20s and 30s who are more fashion-conscious and willing to experiment with different styles and designs. This demographic is often interested in trendy and unique designs, as well as sustainable and eco-friendly options. There is also a growing market for plus-size lingerie, as more women are demanding a wider range of sizes and styles to fit their bodies. Some brands are targeting this demographic specifically, offering a more inclusive range of sizes and designs. According to the research report "The South Korea Lingerie Market Overview, 2028," published by Bonafide Research, the South Korea lingerie market is projected to reach a market size of above USD 1433 Million by 2028. South Korean lingerie brands have already gained popularity in the domestic market, and there is an opportunity for them to expand into the global market. By leveraging their unique designs, quality materials, and innovative manufacturing processes, South Korean lingerie brands can compete with other global players in the industry. With increasing consumer demand for sustainable and eco-friendly products, South Korean lingerie brands can differentiate themselves by incorporating sustainable materials and manufacturing processes into their products. This can attract environmentally conscious consumers and improve the brand's reputation. South Korean lingerie brands can collaborate with fashion designers to create unique and trendy designs that appeal to fashion-conscious consumers. This can help the brand stand out in a competitive market and attract a wider audience. South Korean consumers are facing some challenges like they are known for being price-sensitive, and this can make it difficult for lingerie brands to sell high-quality, premium-priced products. Brands may need to find ways to balance quality and affordability to attract consumers. South Korean lingerie brands may struggle to reach a wider audience due to limited distribution channels, especially in international markets. Brands may need to explore new channels like e-commerce to expand their reach. South Korean consumers have varying body types, and finding the right fit and size can be a challenge. Brands may need to offer a wider range of sizes and styles to cater to different body types and preferences.

Companies in the South Korea lingerie market are using a variety of marketing and advertising strategies to reach consumers, many lingerie brands are leveraging social media platforms like Instagram and TikTok to reach younger consumers. They create engaging content, influencer partnerships, and interactive campaigns to build brand awareness and attract new customers. Celebrity endorsements are a popular marketing strategy in South Korea, and many lingerie brands are partnering with celebrities to promote their products. Celebrity endorsements can help to build brand recognition and trust among consumers. They also use in store promotion, influencer technique, event marketing and online advertisement. Seasonal trends affect sales in the South Korea lingerie market with; sales of lingerie tend to increase around Valentine's Day and Christmas, which are popular gift-giving occasions. During these periods, brands may offer promotions or special collections to attract consumers and capitalize on the increased demand. During the summer months, there may be an increase in sales of lighter and more breathable fabrics, while during the winter months; there may be a higher demand for warmer and cozier lingerie. Many brides and bridesmaids purchase lingerie for weddings, and brands may offer specific collections or promotions during this period to attract these customers. The most common sizes and styles of lingerie products purchased by South Korean consumers can vary depending on factors such as age, body type, and personal preferences. However, some general trends have been observed in the South Korean lingerie market is size, style, color, pattern, fabric and shape wear. Knickers or panties are popular in the South Korea lingerie market for several reasons; for the comfort, High-waisted knickers and panties are a popular fashion trend in South Korea, with many Korean celebrities and influencers wearing them in public. This trend has helped to increase the popularity of knickers or panties among younger consumers, and for the health concerns. Based on the price rang segment it divided into two parts: economic and premium. The economy price range of South Korea lingerie market is dominant due to several factors; the dominance of the economy price range in the South Korea lingerie market is driven by a combination of price sensitivity of consumers, competition in the market, changing consumer behavior, and increasing demand for affordable options. Brands that can offer high-quality and affordable lingerie products that cater to these needs and preferences may have a competitive advantage in the market. South Korea humid and hot summer climate which make breathable fabrics much comfort for wear. Its quality is known for their durability and longevity. These are the reason for the dominate of the cotton and satin material for the lingerie market. Specialty stores play an important role in the market and can offer consumers a more personalized and tactile shopping experience. And there the convenience, accessibility, and wider variety of products offered by the stores so that specialty store are more convenient for the South Korea customer.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report

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• South Korea Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products Types • Knickers/panties • Brassieres • Shape wear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.