United Kingdom (UK) Lingerie Market Overview, 2031

In UK With more women entering the workforce and having more disposable incomes, consumers in the country are becoming more interested in sports, bridal, ordinary lingerie, and trendy intimate apparel. Also, the expansion of the organized retail sector is being boosted by the growing popularity of lingerie. There are various government initiatives and programmes that can benefit the lingerie industry in the UK. Research and development tax credits; The UK government offers tax credits for businesses that invest in research and development R&D activities. This can include developing new lingerie materials, technology, or design innovations that help drive the industry forward. Small business grants and loans The UK government offers various grants and loans to small businesses that need financial support to start or grow their operations. Lingerie startups or small businesses in the industry may be eligible for these programmes, depending on their specific circumstances. Export support; the UK government offers a range of programmes and services to help businesses expand into international markets, including exporting lingerie products to other countries. Apprenticeships; the UK government offers apprenticeship programmes that can help lingerie businesses train and develop their workforce. This can include programmes in manufacturing, design, marketing, and other areas that are relevant to the industry.

According to the research report, " UK Lingerie Market Overview, 2031," published by Bonafide Research, the UK Lingerie market is anticipated to add to more than USD 894.46 Million by 2026-31. The UK is home to some of the most iconic lingerie brands in Europe, including Agent Provocateur and Ann Summers. Bridal lingerie is a growing trend in the UK, with many brides opting for special lingerie sets to wear on their wedding day. The UK has a significant market for plus-size lingerie, with many brands offering a range of sizes to cater to all body types. The UK has a rich history of lingerie manufacturing, with many factories and mills once producing lingerie for major brands. The demand for sustainable and ethically produced lingerie is growing in the UK, with many consumers seeking out brands that prioritise eco-friendly and ethical practises. The UK Lingerie market is divided into Knickers/panties, Brassieres, Shapewear, and others based on the products. Knickers/panties currently have the largest market share in the country. Shapewear is expected to grow at the fastest. Despite the fact that shapewear has historically been used to slim down and shape the body to fit a particular ideal, there is a growing movement that supports body positivity and the acceptance of all body shapes. Customers are consequently increasingly looking for shapewear that improves their natural curves while also offering comfort and support without degrading their body shape.

UK lingerie market by product type is divided into knickers and panties, brassiere by style and by types, shapewear and others. In the UK, the market for women's intimate clothing based on product type demonstrates a shift in lifestyle trends, changing fashion tastes, and a significant cultural focus on comfort and inclusivity. A large portion of demand is for knickers or panties, which benefit from frequent purchases and the appeal of basic essentials. Styles such as briefs, bikinis, and high-waisted options are favored, especially as comfort-driven fashion increasingly impacts buying behaviors. Brassieres still form a key category, yet preferences have moved toward less structured styles like wireless bras, soft-cup models, and bralettes. This change has been boosted by trends in remote work and a growing acceptance of natural body forms. The demand for sports bras is also strong as more individuals engage in fitness and wellness pursuits. Shapewear holds a moderate but steady position in the UK market, mainly intended for special events rather than everyday wear. Shapewear is considered a confidence-boosting garment rather than an essential, with interest directed toward light-control and breathable options. The Others category, comprising camisoles, slips, and leisure lingerie, has become more popular as shoppers look for adaptable pieces that merge undergarments and homewear. Segmentation by product type in the UK indicates a notable shift towards comfortable, body-positive styles influenced by fashion-aware yet practical buying behavior.

UK lingerie market by price range is divided into economy and premium. In the UK intimate apparel sector, pricing segmentation reflects a balanced presence of both budget-friendly and upscale segments. The budget-friendly section captures a significant percentage of sales volume, aided by high-street clothing retailers and generic brands that provide affordable and dependable products. Consumers in this category focus on value, comfort, and sturdiness, often opting for multipack purchases and simple designs for daily wear. Sales promotions and seasonal markdowns are vital for boosting sales in this market. Although the premium segment represents a smaller share in volume, it plays a crucial role in the total market value. Shoppers in this category look for exceptional fit, innovative fabric technology, ethical manufacturing, and sophisticated design. Premium lingerie is typically bought for special events, long-lasting use, or as part of a lifestyle choice linked to sustainability and body positivity. Consumers in urban areas and those with higher incomes tend to prefer premium brands, especially those that provide inclusive sizes and customized fit options. Unlike markets heavily sensitive to prices, UK buyers often opt to switch between budget and premium products based on their needs, mixing economical items for daily wear with luxurious ones for comfort or aesthetic reasons. Consequently, brands in the UK implement multi-tiered pricing approaches to ensure products are accessible while also maintaining an aspirational aspect.

UK lingerie market by material is divided into satin, cotton, silk, nylon and others. Material categorization in the UK women’s underwear market is increasingly influenced by desires for comfort and concerns about sustainability. Cotton continues to be the favored material, especially for everyday bras and knickers, because of its softness, breathability, and suitability for extended wear. UK buyers view cotton as practical and gentle on the skin, which makes it popular among all age demographics. Nylon and blended textiles are prevalent in bras and shapewear, providing durability, support, and flexibility, all while enabling sleek, contemporary designs. Satin and silk are mainly used in premium and occasion-specific segments, targeting consumers looking for luxury and elegance. These fabrics are often featured in bridal lines and trend-driven lingerie collections. The Others segment, which includes modal, bamboo, recycled fibers, and elastane mixtures, is expanding steadily, fueled by a growing consciousness of environmental effects and ethical sourcing practices. UK consumers show a strong preference for materials that are organic and sustainably sourced, often influenced by eco-labels and clear brand messages. Consequently, fabric selections in the UK combine familiar comfort textiles with innovative, environmentally friendly options.



UK lingerie market by distribution channel is divided into specialty stores, online retail stores, supermarkets/hypermarkets and other distribution channels. Distribution channels for intimate apparel in the UK reflect a notable shift towards digital and multi-channel retailing. Specialty shops and mainstream lingerie retailers remain significant, particularly for personalized shopping experiences and bra fittings. These retailers benefit from established brand credibility and tailored fitting services. Online retail is the fastest-growing segment in the UK, spurred by convenience, a wide range of product options, and flexible return policies. Consumers increasingly turn to e-commerce websites and direct-to-consumer brand platforms for both budget-friendly and luxury items. Supermarkets and hypermarkets enjoy a consistent presence, mainly catering to the budget segment with fundamental and multi-pack options. These venues are preferred for their convenience and competitive pricing rather than fashion-oriented offerings. Other distribution avenues, such as department stores and outlet malls, attract brand-savvy consumers in search of deals on high-end brands. The UK market is characterized by a harmonious connection between online and offline channels, with successful brands prioritizing digital interaction, customized suggestions, and consistent customer experiences across all platforms.

"Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
•Knickers or Panties (Brief,Bikini,Boyshort,Hi-waist,Others)
•Brassiere [By Types (Non-Padded,Padded);By Style (Sports Bra,Nursing Bra,Convertible / Multi-way Bra,Adhesive/ Stick-on Bra,Others(StraplessBra, Backless Bra etc))]
•Shapewear
•Others

By Pricing Rang
•Economy
•Premium

By Material
•Satin
•Cotton
•Silk
•Nylon
•Others

By Distribution Channel
•Specialty Stores
•Online Retail Stores
•Supermarkets/Hypermarkets
•Other Distribution Channels
"