Saudi Arabia Lingerie Market Overview, 2028

The Saudi Arabia lingerie market is a growing and dynamic market, with a high demand for quality and fashionable lingerie products. The market has been driven by a number of factors, including increasing urbanization, rising disposable incomes, changing consumer preferences, and a growing awareness of lingerie as a fashion statement. The market is highly competitive, with both international and domestic players vying for market share. Saudi Arabia's young and affluent population is a key target demographic for lingerie companies, with a strong demand for premium and high-end lingerie products. Key factor contributing to the growth of the Saudi Arabian lingerie market is the increasing awareness of health and wellness among consumers. This has led to a growing demand for lingerie products that are designed to provide comfort and support, such as sports bras and shape wear. And another key factor is driving the growth of the lingerie market in Saudi Arabia is the increasing participation of women in the workforce. As more women enter the workforce and become financially independent, they are more likely to spend money on lingerie and other personal care products. The growing trend of body positivity and inclusivity has also had an impact on the Saudi Arabian lingerie market. Consumers are increasingly looking for lingerie products that cater to a wider range of body types and sizes, and many brands are responding to this demand by expanding their size offerings and featuring more diverse models in their advertising. According to the research report "The Saudi Arabia Lingerie Market Overview, 2028," published by Bonafide Research, the Saudi Arabia lingerie market is projected to reach a market size of above USD 930 Million by 2028. As the economy in Saudi Arabia continues to develop, there is an increasing demand for high-end lingerie products that offer quality and luxury. With the rise of fitness culture in Saudi Arabia, there is a growing demand for sports and active wear lingerie that is both functional and fashionable. The COVID-19 pandemic has accelerated the shift towards online shopping, and this trend is expected to continue in Saudi Arabia. Companies that offer a seamless and convenient online shopping experience are likely to be successful. In terms of product preferences, Saudi women tend to prefer modest and conservative lingerie styles. This is reflected in the popularity of brands that offer lingerie that covers the entire body, such as Haya Lingerie. There are also some challenges which are face by the Saudi Arabia lingerie market; due to some culture and religious norms, limited retail option, price sensitivity, limited product offering, limited marketing opportunities.

Culture has a significant impact on the buying behaviour of consumers in the Saudi Arabia lingerie market. Saudi Arabia is an Islamic country, and Islamic culture has a conservative attitude towards dress and modesty, which influences the buying behaviour of consumers. The majority of Saudi women prefer modest and conservative clothing that covers most of their bodies. Therefore, lingerie designs that are too revealing or provocative are not widely accepted. Additionally, the purchasing behaviour of women is often influenced by cultural norms and customs. It is common for women in Saudi Arabia to shop for lingerie in the company of female relatives or friends rather than alone. This is because of the cultural belief in the importance of modesty and privacy. Therefore, retailers need to be aware of cultural norms and customs when marketing and promoting their products in the Saudi Arabia lingerie market. Companies in the Saudi Arabia lingerie market use a variety of marketing and advertising strategies to reach consumers. Some of the common strategies include; Social media platforms such as Instagram and Snapchat are popular among consumers in Saudi Arabia, and companies use these platforms to promote their products and engage with customers. Influencer marketing is also popular in Saudi Arabia, with many companies partnering with popular social media influencers to promote their products. Along with these in store promotion, fashion show, and print – digital advertisement are also uses for the promotion. In the Saudi Arabia lingerie market, there is a preference for colors that are more conservative and modest, such as black, white, and beige. However, there is also a growing trend towards brighter colors and more playful designs. In terms of fabrics, there is a preference for breathable and lightweight materials due to the hot climate. Cotton and silk are popular choices, but there is also a growing demand for synthetic fabrics such as polyester and nylon, which can offer more durability and stretch. Additionally, there is a growing demand for lingerie made from sustainable and eco-friendly fabrics, such as organic cotton or recycled materials.

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Manmayi Raval

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The Saudi Arabian government has strict regulations regarding the production, import, and sale of lingerie in the country. Lingerie products are subject to a range of rules related to quality standards, labeling, and import requirements. For instance, lingerie products must be made of specific materials that meet certain quality standards, and all imported products must go through a thorough inspection process before they can be sold in the market. Companies operating in the Saudi Arabian lingerie market need to comply with these regulations to ensure that their products meet the required standards and are allowed to be sold in the market. Additionally, they may need to obtain specific licenses and permits from relevant authorities to import and distribute their products in the country. Failure to comply with these regulations can result in penalties and fines for the company Among the distribution channel speciality stores are more selling the products and the through the online medium it’s also growing the market. ome popular lingerie retailers in Saudi Arabia include Victoria's Secret, La Senza, Nayomi, and Mimi. And the online websites are Namshi, Sivvi, Vogacloset, Ounass, Nisnass, 6th Street, H&M, Zara, Victoria's Secret, La Senza. The preference for economy price range in lingerie products in Saudi Arabia can be attributed to various factors. One of the main reasons is the cultural norms and values of the society, where modesty is highly valued. This can translate into a preference for simple and practical styles of lingerie that are not overly expensive or flashy. Additionally, the economic situation and spending habits of consumers in Saudi Arabia may also play a role in the preference for economy price range in lingerie products. With the cost of living being relatively high in the country, consumers may be more budget-conscious and seek out affordable options. And the presence of a large expatriate population in Saudi Arabia who may be living and working in the country for a limited period of time, may also contribute to the preference for economy price range in lingerie products. As they are not permanent residents, they may not want to invest too much in expensive lingerie and instead opt for more affordable options. In many conservative societies, including Saudi Arabia, full coverage of the body is preferred, and thus, knickers or panties provide more coverage and are seen as more modest than other lingerie products. Additionally, panties are considered a basic and essential undergarment for women, and they offer comfort and practicality in daily use. It's also possible that marketing and advertising strategies have contributed to the popularity of knickers or panties over other lingerie products.

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Considered in this report • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Saudi Arabia Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products Types • Knickers/panties • Brassieres • Shape wear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.