Brazil Air Freshener Market Overview, 2028

Brazilian people purchase air fresheners at various occasions throughout the year. Some of the significant events or occasions when air fresheners are commonly purchased in Brazil include: Festive seasons such as Christmas, New Year, and Easter when people decorate their homes with scented candles and other air freshening products. Weddings and other special occasions such as birthdays, anniversaries, and graduations, where people use air fresheners to add a pleasant fragrance to the atmosphere. During summer months when the weather is hot and humid, and air fresheners are used to reduce the unpleasant odors caused by perspiration and other factors there has been an increasing trend towards natural air fresheners in Brazil due to the growing concern about the environment and health. Many people prefer natural air fresheners because they are free from harmful chemicals and are eco-friendly. Natural air fresheners such as essential oils, beeswax candles, and diffusers are popular choices among those who prefer a natural fragrance. On the other hand, artificial air fresheners are still widely used in Brazil because they offer a wide range of fragrances and are convenient to use. Some people prefer artificial air fresheners because they are affordable and readily available in supermarkets and stores. Generally, the price of air freshener in Brazil ranges from $1 to $10 USD.

According to the research report “Brazil Air Freshner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 131.52 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.

National Health Surveillance Agency (ANVISA) - ANVISA is the regulatory agency responsible for monitoring and regulating the safety and quality of air fresheners in Brazil. It sets guidelines for the use of ingredients and fragrances in air fresheners and conducts periodic inspections of manufacturing facilities to ensure compliance with regulations. Maximum concentration limits - ANVISA sets maximum concentration limits for certain chemicals that are commonly used in air fresheners, such as formaldehyde and benzene. This is to ensure that these chemicals do not pose a health risk to consumers.

The Brazil air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the Brazil due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools. During the forecast period, gel air fresheners are expected to have an impact on the Brazilian air freshener market because they have a longer-lasting fragrance than other types of air fresheners. Customers will have to replace the product less frequently as a result, making it more cost-effective in the long run. Gel air fresheners are intended to be non-messy and leave no residue. They are simple to use and do not necessitate any special setup or tools.

The Brazil air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential this includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the Brazil during the forecast period. The automotive segment is expected to grow during the forecast period. Brazil car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.

The Brazil air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market is dominated by supermarkets and hypermarkets, which offer a one-stop shop for consumers to buy all their household needs, including air fresheners. They have a wide range of products from various brands, and consumers can compare and choose the ones that suit their preferences and budgets. Additionally, these stores offer competitive prices and often run promotional campaigns, making it a convenient and cost-effective way for consumers to purchase air fresheners. Furthermore, supermarkets and hypermarkets have a strong supply chain and logistics network that ensure the products are available and reach the consumers on time Some of the major Hypermarket/ supermarket that distributes the air freshener in Brazil includes Walmart Brasil, Carrefour Brasil, Grupo Pão de Açúcar (GPA), Cencosud Brasil, Big Supermercados, Supermercados Comper, Supermercados BH, Supermercados Mundial, Supermercados Angeloni, Supermercados Guanabara, it is expected that the online market will have an impact on the market for air fresheners in the Brazil during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the Brazil.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Automotive
• Others

By Product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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