Italy Men's Grooming Market Overview, 2028

Italian men are beautiful and exceedingly attractive. Beautiful eyes, solid facial highlights, dark attractive hair, and superb skin tans characterise Italian guys. Italian males with such impressive features look to have been stitched together from numerous fashion magazines. Even those who lack an elegant figure or an engraved face can put on a show for the ladies. Italian men generally use grooming products and take pride in their personal appearance. In fact, grooming and fashion are considered important aspects of Italian culture, and Italian men are often known for their stylish and sophisticated sense of fashion. Personal hygiene is important to Italian men. In addition to men’s grooming products, Italian men also take care to maintain their hair, beard, and other facial hair, often using grooming products such as hair gel, pomade, or beard oil. Overall, personal hygiene is an important part of Italian culture, and Italian men often seek out high-quality, effective products to help them maintain their appearance and personal scent. Italian men are known for their attention to detail when it comes to personal grooming, and often seek out high-quality, effective products to help them achieve their desired look.

According to the research report “Italy Men’s Grooming Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 385.88 Million in the upcoming period, 2023–2028. Based on the Men’s grooming Products includes Shave care, Skin Care, Hair Care, Toiletries, Fragrances and Others. Shaving products: Italian men often use high-quality razors and shaving creams to achieve a clean, smooth shave. Hair care products: Italian men often use products such as hair gel, pomade, and styling wax to achieve their desired hairstyle. Skincare products: Italian men are known for their focus on healthy and radiant skin, and thus often use skincare products such as cleansers, moisturizers, and anti-aging treatments. Fragrances: Italian men often place a high value on wearing fragrances, and thus often invest in high-quality colognes and perfumes. Fragrance product is dominated in the men grooming market in Italy. Because Fragrance is important to many people around the world, including Italian men. Italy has a long history of producing high-quality fragrance products, and Italian men are known for their sophisticated taste in fashion and grooming.

According to the World Bank's collection of development indicators derived from officially recognized sources, male population (% of total population) in Italy was reported at 48.74% in 2021. Personal appearance and grooming are highly valued in the Italian culture. Italian men frequently take considerable pleasure in their appearance, and wearing a high-quality scent is viewed as an important aspect of their entire style and grooming routine. Italian fragrance manufacturers are known for their expertise and attention to detail, employing only the finest components to create their goods. Italian fragrances frequently offer a distinct blend of citrus, herbal, and floral scents that are highly sought after by guys who value the finer things in life. Overall, fragrance is a significant feature of Italian culture and style, and Italian men consider high-quality fragrances as an integral part of their total grooming routine.

Italian men have a relatively high per capita income compared to many other countries, and as a result, they are more likely to purchase branded men's grooming products. Branded men's grooming products are often associated with quality and luxury, which is highly valued in Italian culture. Italian men are known for their sophisticated taste and appreciation for high-quality products, and they often prioritize their appearance and grooming. However, it's important to note that not all Italian men purchase branded men's grooming products. There are a variety of factors that can influence an individual's purchasing decisions, including personal preferences, budget, and availability of products in their local market. Some men may prefer to use affordable or generic products, while others may choose to invest in high-end branded products. Overall, while Italian men may be more likely to purchase branded men's grooming products due to their higher per capita income and cultural preferences, there is still a wide range of grooming products available to suit different budgets and preferences.

There are several e-commerce platforms selling men's grooming products in Italy. Here are a few examples: Sephora: Sephora is a popular beauty retailer that has a range of men's grooming products available on their Italian e-commerce platform. Their range includes skincare products, shaving products, fragrances, and more. Douglas: Douglas is another beauty retailer that has a dedicated men's grooming section on their Italian e-commerce platform. Their range includes skincare products, shaving products, hair care products, fragrances, and more. Amazon: Amazon Italy has a wide selection of men's grooming products available on their platform, including products from popular brands such as L'Oreal, Nivea, and Gillette. Notino: Notino is a beauty retailer that has a range of men's grooming products available on their Italian e-commerce platform. Their range includes skincare products, shaving products, hair care products, fragrances, and more. KIKO Milano: KIKO Milano is a cosmetics retailer that has a range of men's grooming products available on their Italian e-commerce platform. Their range includes skincare products, shaving products, fragrances, and more. Other popular platforms include Lookfantastic, Feelunique, and Allbeauty.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Dishwasher market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shave care
• Skin Care
• Hair Care
• Toiletries
• Fragrances
• Others

By Price Range
• Mass product
• Premium Product

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Specialty Retail
• E-commerce
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Men’s Grooming market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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