India Men's Grooming Market Overview, 2031

In recent times, the grooming sector for men in India has seen significant growth, fueled by changing cultural perceptions and a growing ambition among men to display confidence and achieve an advantage in both professional and social settings. Unlike in the past when grooming was mainly about appealing to women, the contemporary urban male in India perceives personal care as a means to enhance their careers, boost self-worth, and improve social status. Increased disposable income, better exposure to international fashion and lifestyle influences, along with an increased focus on looks, have led men to invest considerably in grooming items. Particularly, urban workers are focusing on skincare, haircare, and beard maintenance to uphold a refined appearance that aligns with their modern way of life. The rise of beard trends has importantly transformed grooming habits. Previously seen as inappropriate, facial hair is now celebrated as a trendy and stylish option, leading to increased interest in specialized beard oils, balms, and grooming kits. This change has broadened the market beyond conventional shaving products, creating avenues for both new businesses and well-established brands. For many years, men’s grooming in India revolved around aftershave and hair gels, but this scene has changed significantly. A fresh wave of startups is tapping into this demand, providing innovative, high-quality, often natural products designed for Indian men’s requirements. The role of media, celebrity influence, and social media promotions has made grooming a widely accepted part of masculinity. Consequently, grooming has shifted from a specialized interest into a mainstream lifestyle, mirroring India’s larger cultural shift towards modernity and personal expression.

According to the research report, " India Men’s Grooming Market Overview, 2031," published by Bonafide Research, the India Men’s Grooming market is anticipated to grow at more than 8.67% CAGR from 2026 to 2031. This strong growth reflects both increased demand and diversification within various product segments. The market is divided into categories including shaving essentials, beard care, skincare, haircare, and fragrances, with each category playing a role in the growth. Shaving essentials continue to be a core aspect, including razors, shaving creams, gels, and foams designed for men who prefer either a clean-shaven appearance or well-managed facial hair. Meanwhile, the beard care category has emerged as a vibrant area of growth, driven by the trend for beard styles alongside the availability of oils, balms, and grooming sets. Skincare products are also on the rise as men are increasingly focusing on maintaining healthy, clear, and youthful skin. This range includes bar soaps, body washes, shower gels, fairness creams, and facial cleansers, all aimed at addressing issues like acne, dryness, and uneven skin tone. Haircare items comprising hair oils, shampoos, gels, serums, and styling aids remain essential, reflecting India's cultural value on well-cared-for hair. At the same time, fragrances such as perfumes and deodorants continue to be integral to daily grooming habits, with men choosing scents that boost their confidence and express their individuality. The growth of startups and contemporary brands has added variety to the market, bringing in fresh formulations, sustainable packaging, and items designed for Indian skin and hair types.

India men's grooming market by product is divided into hair care, skincare, shaving products, fragrances and Others. The cosmetics and personal care industry in India is influenced by varying weather patterns, cultural grooming routines, and a swiftly growing consumer market. The skin care segment is the leading category, propelled by worries about sun exposure, pollution, skin discoloration, and uneven skin tone. Items like facial creams, sunscreens, serums, facial cleansers, and fairness or brightening products continue to experience robust demand, especially in urban and semi-urban regions. Ayurvedic practices and traditional ingredients, such as turmeric, neem, aloe vera, and sandalwood, significantly impact skin care choices. Hair care also holds a significant position, deeply integrated into everyday practices and cultural norms. Demand remains steady for oils, shampoos, conditioners, and hair fall prevention products, as hair wellness is closely linked to beauty and wellness in India. The market for shaving items is consistently expanding, benefiting from a considerable male demographic and growing acceptance of grooming products that extend beyond simple razors, including pre- and post-shave items. The fragrance sector is rapidly increasing, particularly among younger buyers, with many favoring long-lasting but reasonably priced deodorants and perfumes appropriate for warm weather. The Others category, which encompasses body care, oral hygiene, and other personal care items, thrives due to heightened awareness of hygiene and increasing disposable incomes across the country.

India men's grooming market by price range is divided into mass products and premium products. The cosmetics sector in India, segmented by price range, is predominantly characterized by mass-market products, reflecting the price-sensitive and value-oriented nature of consumers in the country. Low-cost personal care items constitute a large portion of sales, bolstered by widespread accessibility and strong market presence in both urban and rural areas. Buyers value functionality, brand familiarity, and affordability, making mass-market brands and smaller product sizes highly effective. Sachets and budget-friendly packs play an essential role in increasing access and promoting trial purchases, particularly in rural and lower-income demographics. Despite the strong presence of mass items, the premium segment is also growing steadily, driven by urban growth, increasing middle-class earnings, and greater exposure to international beauty trends. Premium offerings are especially favored in skin care, fragrances, and professional hair care, with most demand coming from major cities like Mumbai, Delhi, Bengaluru, and Hyderabad. Indian shoppers often choose to invest selectively in premium products, typically acquiring one or two high-end items while depending on mass products for daily essentials. The allure of premium products is shaped by perceived quality, brand image, natural ingredients, and online marketing strategies. India’s price classification illustrates a combined consumption behavior, where affordability boosts volume while aspirations enhance value expansion.

India men's grooming market by distribution channel is divided into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores and other retail channels. Distribution channels in India's cosmetic industry are quite varied, highlighting the country's broad geography and diverse retail landscape. Supermarkets and hypermarkets are crucial in urban settings, providing an extensive selection of branded personal care items all in one location. However, traditional retail establishments like kirana shops and small local stores continue to form the foundation of cosmetic distribution, especially in semi-urban and rural areas. These outlets gain advantages through their close proximity, established trust, and consistent buying habits of customers. Specialty stores, which include beauty retailers and exclusive brand shops, are becoming more popular in cities, particularly for high-end and experience-driven beauty products. Convenience stores have a smaller role compared to other markets but help facilitate spontaneous purchases of essential grooming products. Online retail is among the fastest expanding channels, fueled by the rise in smartphone use, affordable internet connectivity, and the impact of social media and beauty influencers. E-commerce sites give shoppers access to a variety of local and international brands, detailed information about products, and competitive pricing. Other retail formats, such as direct selling and distribution through salons, also play an important role, especially for professional hair and skincare. The distribution environment in India is shifting toward comprehensive accessibility.



India men's grooming market by nature is divided into natural and conventional. Segmentation based on nature holds special importance in India, where concepts of natural and traditional beauty are deeply rooted in consumer habits. There is a robust and increasing demand for natural products, spurred by faith in Ayurvedic teachings, herbal components, and plant-based formulations. Items that emphasize safety, chemical-free declarations, and traditional solutions hold significant appeal across different age groups, particularly among families and consumers focused on health. Ingredients like neem, tulsi, coconut oil, and rose water are widely acknowledged and welcomed. The growing trend of wellness-centered lifestyles and apprehensions about the long-term effects of chemicals bolster this market segment. Nonetheless, traditional products continue to lead the market in volume due to their cost-effectiveness, strong brand identity, and proven efficacy. A lot of consumers see traditional products as both effective and handy, especially in urban environments. Instead of a distinct separation, the Indian market is experiencing a merging of streams, with traditional brands integrating natural ingredients and natural brands embracing modern packaging and scientific credibility. This hybrid approach aligns with the changing attitudes of Indian consumers, striking a balance between tradition and modernity. As awareness grows, it is likely that natural products will increasingly shape mainstream product innovation.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Men’s Grooming Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Hair Care
• Skin Care
• Shaving Products
• Fragrances
• Others

By Price Range
• Mass Products
• Premium Products

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Other Retail Channels

By Nature
• Natural
• Conventional