In Mexico, breakfast is named "el desayuno." Roughly translated, those words mean super-hardy meals filled with colour, spice, and flavour that match the character of the people that live in Mexico. Throughout the Republic of Mexico, breakfasts vary by region due to the produce available, ethnic diversity, and proximity to neighboring countries. Similarities in regional cuisine stem from Native American traditions (primarily Aztec and Mayan) and, therefore, the influence of three centuries of Spanish rule. Tortillas are a core part of many breakfasts, and these may be eaten with spicy eggs or sausage. Breakfast cereals are now very fashionable in Mexico, and a wide range of fruit is often eaten. According to the research report "Mexico Breakfast Cereal Market Overview, 2027," published by Bonafide Research, the market is expected to add USD 0.94 Billion by 2027. Breakfast cereals are available in a variety of flavors, with grains being the most commonly used ingredient. The breakfast cereal market is basically driven by an increase in demand for ready-to-eat food for breakfast. A wide range of innovative and flavorful options in breakfast cereals are also expected to boost the market, particularly in developing markets. The marketplace is bifurcated into "hot cereals" and "ready-to-eat cereals." Breakfast cereal consumption has been steadily increasing around the world, owing to the growing popularity of ready-to-eat foods enabled by the fast-paced existence of the working populace (lifestyles). With the increase in the variety of human beings suffering from diabetes, high blood pressure, weight problems, and cardiovascular diseases, the demand for healthy and low-calorie breakfast options is growing, which in turn is expected to fuel the breakfast cereal market in the forthcoming years. The demand for convenience food is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power, awareness of healthy foods, changes in meal patterns and existing food habits, and a desire to taste new products. They are becoming extremely popular, especially among working-class people, teenage children, and people living in hostels, bachelors, and so on. Furthermore, recent innovations have led to the use of many traditional technologies like fermentation, extraction, encapsulation, fat replacement, and enzyme technology to produce new healthy breakfast cereal products, reduce or remove undesirable food components, and add specific nutrients. The population of Mexico was 130.262 Million. There are 63.72 million males and 66.54 million females in Mexico. The percentage of female population is 51.08% compare to 48.92% male population. Mexico has 2.81 million more females than males. The GDP of Mexico was USD 1.29 Trillion in 2021. The supermarket landscape in Mexico is shaped by main major companies: Walmart de México, Organización Soriana, Grupo Commercial Chedraui, and Grupo La Comer. The National Retailers and Department Stores Associations (ANTAD) reported that retail in Mexico comprises 3,263 supermarkets, 2,467 department stores and 56,389 specialized stores. There is a lack of consistency between the labelling on the front of the pack and the nutritional quality of breakfast cereals. Mexico has taken the first steps by implementing a mandatory FOPL [front of package labeling] system for all processed foods. Nevertheless, the presence and use of a broader range of claims present a new challenge. The current government should monitor the use of claims, set sodium targets on breakfast cereals, and improve the current FOPL, in addition to encouraging the food industry to follow the Mexican Regulations on labeling. Given the significant contribution of breakfast cereals to the Mexican diet as well as the lack of strong policies for claims and food promotion, it is important to assess the quality of breakfast cereals and identify current practices of package labelling. Covid-19 The COVID-19 pandemic has positively impacted the growth of the breakfast cereal market. Because of the pandemic, people have become more concerned about their overall health, both physical and mental. Due to this, people are now starting to have a healthy breakfast. With this trend expected to continue post-pandemic, breakfast cereal manufacturers are introducing private label products that consumers perceive as more convenient to shop for and cook in, with the added safety of pre-packaged constituents. The pandemic has transformed the way consumers plan their meals. New offerings give people the flexibility to shop conveniently and similarly create healthy meals from scratch. In contrast, consumer and brand awareness has grown, with retailers vying to maintain the highest safety standards while also focusing on quality and sustainability. Besides, COVID-19 has generated multiple opportunities for many private players to emerge in the markets to cater to inflated demand. Considered in this report • Geography: Mexico • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Mexico Breakfast Cereal market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hot Cereal • Ready to eat By Ingredient Type • Wheat • Rice • Corn • Oats • Barley • Others By Distribution Channel • Supermarket & Hypermarket • Convenience Stores • E-Commerce/Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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