Cookies are already present in 99.9% of Brazilian households, representing 44.9m households. Brazilians purchase around 700g of Cookies on a typical supermarket trip, which occurs on average 27.8 times per year. Huge domestic demand has made Brazil the second largest cookies producer in the world. Nevertheless. The industry is wary that future growth lies outside Brazil. Cookie is a bakery product which is a sweet biscuit having a chewy texture, fairly soft and typically containing pieces of chocolate, fruit or nuts in it to enhance the taste. The fresh baked cookies are sold at bakeries and the factory-made cookies are sold at convenience stores and the sales mediums. The availability of a wide variety of cookies as a snack for consumers is one the major driving factors for the cookie market. It is a ready-to-use product and can be consumed at any time during the day. It is also available in different flavors, sizes, prices, or quantities and with attractive packaging which makes it convenient to store and carry. According to the report, "Brazil Cookies Market Overview, 2027," published by Bonafide Research the market is anticipated to increase by USD 0.38 billion from 2021 to 2027. The increasing demand for bakery-based products among the population is the major factor driving the growth of the market. In addition, the changing lifestyle and working habits, availability of digestive, gluten-free, healthy Cookies are the key factor for fueling the market growth. Furthermore, economic improvement and growing disposable income are some other factors driving the growth of the market. However, the rising manufacturing cost and price related to the cost of raw materials are factors expected to hamper the market growth. The availability of a wide variety of cookies as a snack for consumers is the major driving factor for the cookie market. It is a ready-to-use snack and is consumable at any time during the day. In addition, they are available at different prices, flavors, sizes, or quantities and with attractive packaging which makes them convenient to store and carry and hence is preferred by the majority of the population thereby augmenting the market growth.
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Based on Product type, Bar Cookies are currently dominating the market with highest share in the market followed by drop cookies and molded cookies, Sandwich cookies is expected to grow more during the forecast period. Based on Packaging type, Flexible packaging leads the market with very minimal share ahead of Rigid Packaging. In terms of Distribution channel, Hypermarkets & Supermarkets have majority share of market followed by specialty stores, E-commerce/ online segment is expected to grow more among others during forecast period. Brazil's Cookies markers are keenly aware that their once vibrant domestic economy is slowing down, which means that exports may hold the key to the cookies industry growth in the near future. Within Brazil the most popular cookies formats among domestic consumers are sandwich cookies, crackers, dry and sweet, cornstarch cookies, salty, wafers, 'rosquinhas'/donut-shaped, cookie and champagne cookies. Another key ingredient for growth is modernization and some of the key players in the local cookies market are hedging their bets on new and innovative products that will better meet consumer demand. For example, PepsiCo Brazil announced this month that Mexico Bakery Center (MBC), PepsiCo’s first innovation center focused on development of cookie products, would help the Brazilian-based company to develop new products for the demanding Brazilian cookie market. Located in Mexico, MBC will create new products that can attend more precisely the specific needs and demands of consumers. The largest supermarket chains in brazil are Companhia Brasileira de Distribuição, Carrefour Comércio e Indústria Ltda., Wal-Mart Brasil Ltda., Cencosud Brasil Comercial Ltda., Companhia Zaffari Comércio e Indústria, Irmãos Muffato e Cia Ltda., Condor Super Center Ltda., Supermercados BH Comércio de Alimentos Ltda., Sonda Supermercados Exportação e Importação S/A, SDB Comércio de Alimentos Ltda. and many more. Brazil’s retail sector includes 89,368 stores. Cash-and-carry continuous to play a key role in industry growth, as consumers are still concerned about spending. Cash-and-carry operations were crucial to the financial returns of the top 50 retail chains. Covid-19 The COVID-19 pandemic initially caused the temporary shutdown of manufacturing plants and loss of manpower, which reduced the production of cookies. In some countries, the cookie manufacturers were exempted from the lockdown restrictions, but the difficulty in the procurement of raw material due to the least mobility led to a shortage of production. The import and export ban imposed in several countries led to the disruption of the supply chain market. The domestic supply chain disruption caused due to the transportation restrictions and shutdown of distribution channels impacted the sales and revenue of the cookies market. Supermarkets and retail stores faced a shortage of the product due to initial panic buying and later due to the shutdown. The demand for cookies increased, whereas the supply was not able to meet the requirements.
Considered in this report • Geography: Brazil • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Brazil Cookies market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Bar Cookies • Sandwich Cookies • Molded Cookies • Pressed Cookies • Rolled Cookies • Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.)
By Packing • Flexible Packing • Rigid Packing • Other Packing By Distribution Channel • Hypermarkets/Supermarkets • Specialty Stores & Retailers • Online Retailers • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.