Canada Dried Fruit Market Overview, 2028

Fruits are an important source of nutrition. Fresh fruit with a short shelf life has an added advantage, which is driving consumer demand in Canada's dried fruit market. Additionally, increased consumer awareness of health has a positive impact on the Canadian dried fruit market. Besides, the increase in R&D activities to develop innovation in various product lines adds fuel to the expansion of the business. They are widely used in the dairy industry, as well as in cooking, due to their ability to improve flavor. However, due to their nutritional value, the application of dried fruits in snacks and breakfast cereals is a widespread goal. Consumers' tendency to consume processed nutritional food products adds fuel to the dried fruit market.

According to the research report, "Canada Dried Food Market Overview, 2028," published by Bonafide Research, the market is projected to add USD 0.35 Billion by 2028. Raisins or dehydrated grapes dominated the dried fruit market. Increased production of raisins across developed and emerging economies has positively influenced segment growth. In addition, raisins are a source of several nutritional elements, such as fiber, iron, calcium, boron, and phytonutrients, which have been attracting health-conscious consumers. As a result, applications of raisins have grown significantly across various segments of the food and beverage industry due to their health benefits. Berries are expected to witness the fastest growth over the forecast period. Over the past few years, the consumption of dried berries has been increasing drastically in the market. Companies have been launching numerous products using raisins as an ingredient.

Consumer awareness about the negative consequences of added colours and flavours has influenced them to choose healthier eating habits. Clean labels, or label-friendly products, cut through the clutter of too much data and represent valuable information, which gives consumers a sense of control over their well-being. Clean-label items are in high demand because consumers want food without artificial additives or preservatives. Dehydrated fruit manufacturers are optimising ingredients to provide label-friendly products. Customers are looking at the back of packages more than ever before to check for the ingredients and are drawn to clean-label products, which were previously uncommon. This is increasing the demand for preserved fruits that require less processing.

Dried fruits such as apples, strawberries, apricots, and others help in adding a distinctive taste and texture to the end product while supporting the food service industry in serving better bakery, dairy, and confectionery products. Thus, the utilisation of dried fruits in various applications provides a lucrative growth opportunity in the market. The perishable nature of fruits makes dried fruits a highly imported and dominant food product. This attracts import duties, freight charges, customs, and logistical charges, which increase prices. The density of dried fruits is another factor that adds to the cost of the end product. The freeze-drying process used in the production of dried fruits is expensive and adds to the final price of the product. Thus, the availability of cheaper options and dried fruits being on the higher side of the price scale are expected to hamper sales to some extent.

The dried fruit products market is highly fragmented, and manufacturers are seeking the shortest path to reach out to consumers. Dried fruit manufacturers are accessing new sales channels to connect with a diverse consumer base. This is expected to increase the availability of dried fruits from various brands. High fragmentation in the industry, coupled with a lack of brand awareness and an absence of consumer loyalty, are emerging as significant factors for the increase in retail sales of dried fruits for adding nutrition content to meals. Internet sales are booming with ease of access to products and convenient purchases, along with an increased number of choices across brands. This is expected to create more sales opportunities for manufacturers by targeting health-conscious consumers.

Supermarkets and hypermarkets held the largest share. Over the past few years, supermarkets and hypermarkets have witnessed significant growth in the nut and dehydrated fruit categories. The retail chains are appealing to health-conscious consumers by expanding their organic and natural product lines. Furthermore, increasing supermarket penetration in developing countries will boost product sales through this distribution channel. The most popular supermarkets in Canada are Loblaw Companies, Metro Inc., Empire, Sobeys Inc., and many more. Convenience stores hold a notable share of the market, especially in developing countries. Several countries have specialised retail stores for the product, for instance, shops on the street and public markets, and specialty stores. Online distribution is anticipated to expand at the fastest CAGR.

Covid-19 Impacts:
The outbreak of COVID-19 has increased the demand for dried foods as fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to obstructions in the supply chain and distribution channels due to lockdowns. However, this pandemic has led to the demand for freeze-dried vegetables and fruits, which are to be utilised in soups, snacks, bakery, dressings, and confectionery food commodities in Canada. With rising consumer consciousness about health in the COVID-19 situation, consumers were aware of the harmful effects of artificial food additives utilised to preserve food, fueling the demand for healthy and natural food products.

Considered in this report
•Geography: Canada
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Canada Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries
•Prunes
•Others

By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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